1、AdvertisingAdvertisingwelcomwelcomWatch a piece of TV showstep 1.lead-instep 1.lead-inWhat do you know about advertising?List and discuss various advertisements you know.More ads Can you think about a good slogan for each ad?Protect water,Protect ourselves.Taiwan,China!Cherish your life!Enjoy your m
2、usic,Enjoy your Sony!Shoes can fly!So can your dreams!Never delete GreenKeep it Forever!Sedal ShampooEverything is possible!Step2.Free talkStep2.Free talk1.Whats advertising?Advertising is a form of communication that typically attempts to persuade potential customers to purchase or to consume more
3、of a particular brand of product or service.Whats advertising?Free talkFree talk2.How many types of advertising do you know?Media,covert advertising,television commercials,infomercials(电视导购节目),celebrity advertising,newer media and advertising approaches.How many types of advertising do you know?Free
4、 talkFree talk3.Where can we find these ads?On billboards,on the Internet,in newspapers/magazines,on TV,in leaflets,in buses,etc.Where can we find these ads?TV advertisingBus advertisingInternet advertisingNewspaper advertisingOutdoor advertisingstep3.observasionstep3.observasionLook at the four ads
5、 in the textbook.Try to answer these questions:What images can you see on each poster?What can you read on each poster?What does each advertisement try to tell us?This poster is a commercial advertisement.It offers the airline service.It uses“I love to fly with Oxlin Airlines.Taking airlines is a fa
6、st way to get to another place.In this way much of time can be saved.Poster 1Poster 2This poster strikes us alot.It is trying to show us that the birds have nowhere else to build their nests.They have to build their nests in the sky because all the trees have been cut down.It sends us a serious warn
7、ing and tells us that we should protect the environment from now on.Taking drug is harmful both to the people who take drug and their family.If someonetakes drugs,he/she will become seriously ill.This posterisintended to educate people about health and the problems in society and calls on people to
8、make an anti-drugs campaign and it also tells us not to ignore the problem around us.Poster 3 Poster 4This poster is targeting young people,especially girls,because they paymore attention to their appearance.It uses persuasive words“Shine that lasts for days”successfully to persuade young people to
9、buy this shampoo.Try to divide them into two parts.Ads for public issuesAds for salesEarth DaySay No to drugsOxlin AirlinesSoft shine shampoostep 4.Discussionstep 4.DiscussionWhich advertisement makes you want to buy a product or service?Why?Which advertisement makes you think about socialproblems?Why?step 5.Homeworkstep 5.Homework1 Look for more interesting ads and show them to your classmates next time.2 Make good preparation for Reading part.Thank you!Thank you!
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