1、菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计【美文阅读】生活中的广告可以说是无处不在，你是否因为广告而购买产品？是否因为广告而改变自己的想法、观念或习惯呢？读一读这两则广告，看它们对你是否有影响吧！菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 So，picture the scene.Its your first evening in for weeks.Youve kicked off your shoes，turned the lights dow
2、n low and put on some slow music，perhaps a little soft soul or gentle jazz.The whole evening is a“metime”，a special time just for you to relax.Make it complete with a Terrys Chocolate Orange Bar.its sumptuous，luxurious and delectable.Goon.You deserve it.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 An innocent(无辜的)
3、young victims(受害者)throat(咽喉)is cut.His struggles and cries are not paid attention to.The man with the knife shows no emotion.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 The victim is killed and his head cut off.His flesh is eaten.Its Still Going On!Right now，this exact situation is reality for many.They are sensi
4、tive，they value their lives，they see what is happening，they cannot run away，and they often suffer greatly yet are being killed for nothing more than a fleeting taste of their flesh.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 Nonviolence can begin at breakfast，with what we eat.Forour free“VegetarianStarter Kit”，vi
5、sit G.If this ad leaves a bad taste in your mouth，please give a thought to what sensitive animals think and feel when they come to the end of their frightening journey and see，hear，and smell the slaughterhouse(屠 宰 场)Try switching to a healthy vegetarian diet and save lives every day，including your o
6、wn.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 1Are the two ads of the same kind?_ 2What other kinds of ads do you know?_ 3Where can we find ads in our life?_菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计【答案】1.No.The first is a commercial ad，while the second is a public service ad.2Covert advertising，television commercials，inform
7、ercials，etc.3.Advertisements are seen on TV，on the sides of buses or taxis，in the newspapers and magazines，on the walls of an airport walkway，and are heard on the radio.Advertisementsare often placed anywhere.Anaudience can easily or frequently access visual，audio and printed information.菜单课前自主导学YL
8、英语必修4 教学目标分析教学方案设计教师用书独具演示 教学目标 本课时主要是通过学生对学案所给出的内容的学习，了解本课文中所出现的词汇，初步了解课文以及相关的背景知识，就下一堂课对课文的全面理解起到一个铺垫作用。菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 教学地位 本单元让学生阅读有关英语广告的文章，从而让学生了解日常生活中的各种各样的广告，进而拓宽学生的知识面，教会学生吸取广告的精髓，甄别日常生活中广告的真与伪。菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 新课导入建议 通过问题引发学生思考：Question 1：“What is an advertisemen
9、t？”Question 2：“What do people use advertisements for？”Question 3：“Can you list two different kinds of advertisements？”菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学
10、YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计演示结束菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计.篇章结构 根据课文内容，完成下列表格 Advertisements1._ of advertisementsCommercial advert
11、isements and public 2_ advertisements.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计Details about advertisements3._advertisements are often paid for to 4._ a product or service while PSAs are often run for 5._ and are meant to educate people about health，safety，or any other problem that affects public welfare.6._ ex
12、amples are used in this article to tell people that commercial ads often play tricks on customers.Butpublic service ads are different.Theyare made to 7._ the public.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计8._ to find advertisementsNewspapers，magazines，the Internet，radio and television9._ towards advertisements
13、Not falling for the tricks played by some commercial ads.10._ the advice PSAs give.Using our intelligence and not be a slave to advertisements！菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计【答案】1.Types/Kinds2.service 3.Commercial 4advertise5.free 6.Two7.serve8.Places/Where 9Attitudes10.Following菜单课前自主导学YL 英语必修4 教学目标分
14、析教学方案设计.语篇理解 根据课文内容，选择最佳答案 1 PSAsare meant to encourage people_.Ato buy a product Bto offer a service Cto believe in an idea 2When an ad doesnt lie，_.Ait tells you the complete truth Bit may play tricks on you Cyou can buy the product菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 3The BEST translation for“Yes to lif
15、e，no to drug”could be_.A对生命说“Yes”，对毒品说“No”B肯定生命，否定毒品 C珍爱生命，远离毒品菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 4 The similarity of commercial advertisements and PSAslies in that_.Athey are presented in the same waythrough language and image Bthey have the same purpose Ctheyre all meant to be helpful 5The article is a
16、(n)_ AadvertisementBscience newsCresearch report【答案】1.C2.B3.C4.A5.C菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计.课文缩写 There are two main types of advertisements1._ advertisements and 2._ service advertisements.The former is one which someone has 3._for to advertise a product or service.Although we have laws to 4._
17、us from ads that cheat people，we still must be 5._ of the skillful methods used in ads to try and sell us things.Even if an ad does not lie，it does not mean it is altogether innocent.Wemust not 6._ for this kind of trick!菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 The latter is one that they are placed for free a
18、nd meant to 7._ people to believe in an idea which affects public welfare.PSAsdeal with large social problems and are made to 8._ the public.They also teach us how to live better lives.Although not all ads play 9._ on us，we must all use our 10._ and not be a slave to them.【答 案】mercial2.public3.paid4
19、.protect5.aware6.fall7.educate8.serve9.tricks10.intelligence菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计.短语填空 be meant to，even if，fall for，play tricks on，be used to(doing)，pay for，deal with，be aware of 1 _he tried，he still could
20、nt catch up with other runners.2It is becoming increasingly difficult to _ the problems of traffic in big cities.3It _ be a surprise；I didnt intend you to see it so soon.菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 4In spite of(尽管)her having lied to us before，we _ her story a second time.5If you keep _ others like
21、 this，you might end up losing many friends.6 In the end the boy _ the importance of learning Chinese with Jacks help.【答案】1.Even if2.deal with3.was meant to 4fell for5.playing tricks on6.was aware of菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计.句型背诵 1Nowadays，we can find advertisements almost wherever_we_go.当今，无论我们走
22、到哪里，广告随处可见。2We are so used to them that we often do not even realize how many we see and hear in a day.对广告我们太习以为常了，我们甚至常常意识不到一天当中我们看到和听到了多少广告。菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计 3Not_all ads play tricks on us though.然而，并非所有的广告都跟我们玩花招。4 There are even PSAs to teach us how_to_live healthy lives.甚至还有一些公益广告教导我们如何健康地生活。5 When_it_comes_to advertisements，we must all use our intelligence and not be a slave to them!谈及广告，我们都必须运用自己的智慧，而不要成为广告的奴隶！菜单课前自主导学YL 英语必修4 教学目标分析教学方案设计较好一般较差对教材整体结构的理解程度对文章大意的理解程度记住了多少词汇，背会了几个句型_自己的不足：_
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