1、Topic 27购物买卖 (Sales) sale, for sale, on sale, purchase, buy, sell, order, place an order for, _ bgIn8, exchange, _ knsjum18, list, _ dIzaIn180, give away, pick out, pick up, sell out，assistant, customer, consumer, special offer, brand, goods, catalogue, shop manager, _ prmn3, shopkeeper, price tag,
2、item, tip支付 (Payment)change, cheque, _ Ikspens16, pence, pound, price, cost, pay, spend, charge, offer, afford, pay in cash, cashier, fee, tax, _ dIskant22, credit card, fare, penny, receipt, reduction, exchange rate, on credit场所 (Places)place, location, site, venue, shop, shopping mall, supermarket
3、, _ kant(r)11, checkout counter, shelf, cash desk, department store, dutyfree shop, shopping center, stall网购 (Online Shopping)_ dIlIv(r)41, select, refund, express, package, ecommerce, eshopping, parcel, online/home shopping, aim, _ grnti26, save, be of poor/good/high quality, be of value bargain; c
4、onsume; design; promotion; expense; discount; counter; deliver; guaranteebargainMy sister bought this Tshirt at such a low price. She was really good at bargaining.The lady walked around the shops, keeping an eye out for bargains.Her father said that she must marry, so Atalanta made a bargain with h
5、im.(1)根据句意写出加黑词的最佳释义She bargained with the shop owner till he sold her the fruit cheaply._I bought a dress for only 10 dollars in a sale; it was a real bargain._Weve made a bargain that he will do the shopping and Ill cook._答案：讨价还价；讲条件便宜货交易；契约(2)单句语法填空They were bargaining with each other _ the price
6、 of coffee.He made _ bargain with his partner to help each other.After _ (bargain) with the saleswoman, I got the beautiful dress at the price of 50 yuan at last.答案：aboutabargaining(3)单句写作一般来说，和大商场里的售货员讨价还价是没有用的。_答案：Generally speaking, its no use making a bargain with salesmen in big shops.(1)vi. (与
7、某人)就某事讨价还价；商讨条件 to discuss prices, conditions, etc. with sb. in order to reach an agreement that is acceptable(2)n. 减价品；便宜货 a thing bought for less than the usual price(3)n. 协议；交易 an agreement between two or more people or groups, to do sth. for each otherpromote(2019北京高考)All our projects aim to pro
8、mote the development of poor and remote communities.The company is promoting its new products on television.He worked hard and was soon promoted.(1)根据句意写出加黑词的最佳释义(2019天津6月高考)All participants must address how communication or transportation technology has promoted the quality of life for Americans th
9、roughout history._Paul Weller has announced a full British tour to promote his second solo album._I was promoted to editor and then editorial director._答案：促进；推动推广；宣传晋升；提升(2)单句语法填空Because of his good performance, he _ (promote) to a higher position in the company.While waiting for the opportunity to
10、get _ (promote), Henry did his best to perform his duty.答案：was promotedpromoted/promotion(3)一句多译经过多年的努力工作，他从职员晋升为了经理。He _ after many years of hard work. (promote)He _ after many years of hard work. (promotion)答案：was promoted from a clerk to a managergot/gained promotion from a clerk to a manager(1)v
11、t. 促进；推动 to help sth. to happen or develop(2)vt. 促销；推销 to help sell a product, service, etc. or make it more popular by advertising it or offering it at a special price(3)vt. 晋升；提升 to move sb. to a higher rank or more senior jobpromote sb. (from_sth.) to sth. 把某人(从某职位)提升到某职位be promoted to 被提升为promot
12、ion n. 提升；晋级；晋升get/win/gain promotion 得到晋升offerFreddie has accepted an offer to teach us English.(2019全国卷)The keyboard could offer a strong layer of security by analyzing things like the force of a users typing and the time between key presses.(1)单句语法填空They made _ offer of 3,000 dollars for the car.
13、The driver offered _ (drive) us to the station.答案：anto drive(2)单句写作The coach decided to _ (给朱迪一席之地) in his very strict training sessions.The manager _ (主动道歉) to the customer for the sales assistants rude manners.They _ (已经向我们出价15,000美元) for the house. Shall we take it?Can I help you with it?I _ (感激你
14、主动提供帮助), but I can manage it myself.答案：offer Judy a place/offer a place to Judyoffered to apologizehave offered us $15,000/have made us an offer of $15,000appreciate your offer (of help)(1)n. 主动提议；建议 an act of saying that you are willing to do sth. for sb. or give sth. to sb.(2)v. 提供(东西或机会)；主动提出 to
15、make sth. available or to provide the opportunity for sth.; to say that you are willing to do sth. for sb. or give sth. to sb.an offer of sth./to_do sth. (做)某事的建(提)议make/accept/refuse/turn_down an offer 提出/接受/拒绝建议offer sb. sth.offer_sth._to_sb. 提供某人某物offer to_do sth. 主动提供做某事aim(2019全国卷)With the aim
16、of exploring the influence of Chinese aesthetics (美学) on Western fashion and how China has fueled the fashionable imagination for centuries.(2018浙江高考)The industry has also taken aim at the product that has appeared as its replacement：reusable shopping bags.The project aims to get kids to a stage cal
17、led “deep reading”， where they can read to learn.(2019北京高考)Taking advantage of the new technologies, scammers can aim at victims precisely.The book is aimed at very young children.(1)根据句意写出加黑词的最佳释义Theyre aiming at training everybody by the end of the year._Before the hunter could take aim, the deer
18、jumped out of sight._Our aim is to make the students speech comprehensible._This antismoking campaign is mainly aimed at young teenagers._答案：力求达到；力争做到瞄准目的；目标针对；对象是(2)单句语法填空Im aiming _ (finish) all tasks before the summer holidays.They will start their project, aiming at _ (help) the poor children to
19、 be educated in the west of China.答案：to finishhelping(3)单句写作她参观学校的目的是学习更多先进的教学经验。She visited the school _.他慢慢地举起弓，开始瞄准那只站在远处树上的鸟。Slowly he raised his bow and began to _ standing in the tree in the distance.答案：with the aim of learning more advanced teaching experiencetake aim at the bird(1)n. 目的；目标 t
20、he purpose of doing sth; what sb. is trying to achieve(2)n. 瞄准 the action or skill of pointing a weapon at sb./sth.(3)v. 力求达到；力争做到 to try or plan to achieve sth.(4)v. 瞄准；对准 to point or direct a weapon, a shot, a kick, etc. at sb./sth.(5)vt. 针对；对象是 to say or do sth. that is intended to influence or a
21、ffect a particular person or groupguaranteeAnd the other is to guarantee that they can use the technology over long periods of time. Can you give me a guarantee that the work will be finished on time?The car is less than a year old, and therefore still under guarantee.(1)根据首字母或汉语提示填空Even if you comp
22、lete your training, I cant g_ you a job.We cannot give you a _ (保证) the punctual arrival of trains in foggy weather.We provide a 3year _ (保修单) against rust.答案：guaranteeguaranteeguarantee(2)单句语法填空If you yell at him, hes guaranteed _ (do) the opposite of what you want.I will guarantee _ (prove) every
23、statement I made.Had you come with us, I guarantee _ you would have enjoyed Europe too.答案：to doto provethat(1)vt. 保证；担保；保障 to promise to do sth; to promise sth. will happen(2)n. 保证；担保 a firm promise that you will do sth. or that sth. will happen(3)n. 保修单；保用证书 a written promise given by a company tha
24、t sth. you buy will be replaced or repaired without payment if it goes wrong within a particular period.阅读(2020广东省高三六校第一次联考)Returns & Refund GuaranteeThe “Returns & Refund Guarantee” is a promise provided by sellers for every item they sell on DHgate. com. When you receive an item that was bought an
25、d paid for on our site, and you find it is not as described or is of low quality, you can contact the seller to resolve these problems. DHgate will offer additional assistance if the seller is not cooperative.ScopeThe following points should not be included in the “Returns & Refund Guarantee”：The se
26、ller didnt make any promise. The seller can provide evidence to prove the items are as described.You didnt contact the seller within the promised time.You have released the payment to the seller before asking DHgate for help.Sellers are able to set up the following promises：Returning items for any r
27、easonBuyers can return items for a refund within a specific date which has been set up by sellers, such as 3 days, and 7 days from the day when the items are received. The items receiving date is the date that is indicated on the shipping carriers official website. Buyers should prepay any return sh
28、ipping cost, which will be given back to the buyers after the seller receives the items as long as the items are returned in the same exact condition as when they were delivered.Returns or Refunds accepted if the product has quality issuesBuyers can return the items for a refund when they are not as
29、 described or possess quality issues by communicating directly with the seller. The seller is responsible for the return shipping cost.Buyers can get a refund and keep the items when the items are not as described or possess quality issues by negotiating directly with sellers.篇章导读：本文是一篇应用文。文章介绍了国内DH
30、gate网上交易平台的退货退款保证制度。电商是一个新兴的购物渠道(new shopping channels)，可能未来几十年甚至几百年都将是一个主力渠道。网上交易是客户通过在交易平台上找到自己所需要的产品，从而进行交易。在使用网上交易平台进行交易时，一定要注意平台的退货退款保证制度，保护自己的权益(protect our rights and interests)。1Who can get additional assistance from DHgate in the guarantee?AThe buyers in physical stores.BThe buyers on DHgat
31、e. com.CThe sellers on DHgate. com.DBoth the buyers and the sellers.答案：B细节理解题。根据题干中的关键词“additional assistance”定位到第一段最后一句。依据此句及第一段第一句可知，如果卖方不合作，DHgate将为DH的顾客(买家)提供额外的协助。故选B。2Which situation is within the scope of the guarantee?AThe seller didnt make any promise.BThe buyer has paid the seller in advan
32、ce.CThe buyer asked for help within the promised time.DThe seller proves that there is nothing wrong with the item.答案：C细节理解题。依据Scope部分中的“You didnt contact the seller within the promised time.”可知，与此情况相反时是在保证范围内的，即买家在承诺期限内求助是可以享受保证服务的，故选C。3Which of the following is true according to the passage?ANot a
33、ll the sellers make promises.BDHgate sometimes will pay the buyers.CSellers should prepay return shipping cost.DThe buyer cant keep the items after getting a refund.答案：A推理判断题。根据Scope部分中的“The seller didnt make any promise.”可知，卖方没有做出承诺时不包括在退货退款保证范围内，据此可推知，不是所有卖方都做出承诺，故选A。refund n. 退款assistance n. 帮助；援
34、助specific adj. 明确的；具体的possess v. 拥有(第三段第一句)Buyers can return items for a refund within a specific date which has been set up by sellers, such as 3 days, and 7 days from the day when the items are received.译文：买家可以在卖家设定的特定日期(如收到商品之日起的3天或7天)内退货退款。分析：本句为which引导的限制性定语从句，先行词为a specific date。从句中，such as后的句
35、子为同位语。Do you like shopping? Or does the thought of wandering around the shops fill you with terror? For some of us, shopping is an enjoyable way of spending our spare time and our money. For me, its something I would rather avoid. Thank goodness for the Internet! Its more convenient to buy CDs, elec
36、trical items, even food, from the comfort of your sofa. But thats not the only reason：price is an important factor. We can buy goods and services cheaper online. But sometimes the problem is knowing what to buy. This has led to a type of shopping called “showrooming”Showrooming is something Ive done
37、. I will go to a shop to see, touch and try out products but then go home and buy them online at a knockdown price. Im not alone in doing this. Research by a company called Foolproof, found 24% of people showroomed while Christmas shopping in 2013.Amy Cashman, head of Technology at TNS UK, says the
38、reasons for this new shopping habit are that “people are lacking time, lacking money and they want security about the products they are buying”. She explains that consumers are not only shopping online at home but they are using the Internet in store or on their smartphones to shop around.But does t
39、his mean technology will kill shops? Certainly shops will change. They will have to offer more competitive prices or encourage people to buy more by giving instore discounts or free gifts.We mustnt forget that buying in a shop means you can get expert advice from the sales assistant and you can get
40、good aftercare. Its good to speak to a real human rather than look at a faceless computer screen but at least by showrooming, you get the best of both worlds!篇章导读：本文是一篇议论文。文章主要探讨了一种新的购物模式showrooming(先在实体店试选好，然后在网上购买)。作者对这种新购物方式及其对商场的冲击进行了分析。网上购物，省时省力。但在享受网络带来的便利时，我们要有自我保护意识(selfprotection awareness)
41、。4The two questions in Paragraph 1 are raised to _.Aintroduce the topicBgive two examplesCcompare different opinionsDget answers from readers答案：A推理判断题。文章开头的两个问题都是有关购物的，接着作者又结合自身感受深入讨论，故这两个问题的提出旨在引出话题，故选A。5What does showrooming mean in the text?ATrying in shops and buying online.BShowing products in
42、a room.CBuying something in a store.DShopping on the Internet.答案：A词义猜测题。根据第二段前两句可知showrooming是指先在实体店试选，再到网上购买，故选A。6According to Amy Cashman, which is not the reason for showrooming?AThe lack of time.BThe comfort of the sofa.CThe shortness of money.DThe security of the product.答案：B细节理解题。根据第三段中的“the r
43、easons for this new shopping habit are that people are lacking time, lacking money and they want security about the products they are buying”可知B项未被提及，故选B。7The authors attitude towards showrooming is _.Acritical BneutralCsupportive Dcasual答案：C推理判断题。通读全文，尤其是文章最后一句中的“but at least by showrooming, you ge
44、t the best of both worlds”可知作者对showrooming持肯定、赞许态度，认为它结合了实际购物与网上购物的优点，故选C。wander v. 漫游lack v. 缺乏explain v. 解释consumer n. 顾客discount n. 打折(最后一段最后一句)Its good to speak to a real human rather than look at a faceless computer screen but at least by showrooming, you get the best of both worlds!和真人说话比看着一个没
45、有脸的电脑屏幕要好，但至少通过showrooming，你可以两全其美！(2020安徽省六安市毛坦厂中学东城校区高三模拟)What is the first thing you notice when you walk into a shop? The products displayed at the entrance? Or the soft background music?But have you ever notice the smell? Unless it is bad, the answer is likely to be no. But while a shops scent
46、may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging people to purchase.A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scen
47、t machines. A smell may be attractive but it may not just be used for freshening air. One sports goods company once reported that when it first introduced scent into its stores, customers intension to purchase increased by 80 percent.When it comes to the best shopping streets in Pairs, scent is just
48、 as important to a brands success as the quality of its window displays and goods on sale. That is mainly because shopping is a very different experience to what it used to be.Now the rise of electronic commerce (ecommerce) has opened up famous brands to a wider audience. But while eshops can use si
49、ghts and sounds, only bricksandmortar shops (实体店) can offer a full experience from the minute customers step through the door to the moment they leave. Another brand store seeks to be much more than a shop, but rather a destination. And scent is just one way to achieve this.Now, a famous store uses
50、complex manmade smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section. A department store has even opened a new lab, inviting customers on a journey into the stores windows to smell books, pots and drawers, in search of the
51、ir perfect scent.篇章导读：本文是一篇说明文。文章讲述了香味对于传统实体店的影响。各大品牌店都采用了味觉对顾客消费欲求的刺激，不同的商品采用不同的香味，以此提高销售量。只要细心观察，就不难发现生活中很多事物之间的联系(the connection between many things)。很显然，嗅觉可以使消费者产生联想，从而引发多重感官感受，来刺激消费者产生消费的欲望(the desire to consume)。8According to the passage, what is an increasingly powerful tool in the success of
52、 some brand store?AFriendly assistant. BUnique scents. CSoft background music. DAttractive window display.答案：B细节理解题。根据第二段中的“But while a shops scent may not be outstanding compared with sights and sounds, it is certainly there. And it is providing to be an increasing powerful tool in encouraging peop
53、le to purchase.”可知，一些商店的成功中，独特的香味起着重要的作用。故选B。9Eshops are mentioned in the passage to _.Ashow the advantages of brickandmortar storesBurge shop assistants to change their attitudeCpush stores to use sights and soundsDintroduce the rise of ecommerce答案：A推理判断题。根据第五段中的“But while eshops can use sights and
54、 sounds, only bricksandmortar shops (实体店) can offer a full experience from the minute customers step through the door to the moment they leave.”可推知，作者认为实体店能提供完全的购物体验，即强调传统实体店的优势。故选A。10Which statement would the writer agree with?APut different shop on the products on display.BAsk every shop assistant
55、 to wear light perfume.CPlace fragrant flowers in the shop.DExpose some coffee bean to air inside a coffee shop.答案：D推理判断题。根据第三段中的“A brand store has become famous for its distinctive scent which floats through the fairly dark hall and out to the entrance, via scent machines. A smell may be attractive
56、 but it may not just be used for freshening air.”可知，作者认为气味在商店的成功方面起着重要的作用，所以他认为咖啡店应该将咖啡豆暴露于空气中。故选D。11The main purpose of the passage is to _.Acompare and evaluate Bexamine and assessCinform and explain Dargue and discuss答案：C主旨大意题。这篇文章主要是告诉读者香味对购物心理的影响，所以重在介绍和解释香味对于实体店的影响。故选C。display v. 陈列；展出brand n.
57、 品牌fairly adv. 相当compared with 与相比较(第六段第一句)Now, a famous store uses complex manmade smell to make sure that the soft scent of baby powder floats through the kid department, and coconut scent in the swimsuit section.译文：现在，一家著名的商店用复杂的人造气味来确保婴儿粉的柔和气味飘过儿童专区，而在泳装区则是椰子味。分析：本句为use sth. to do的结构，make sure后面
58、的that引导宾语从句。(2019黑龙江省哈尔滨市第三中学校高三期末)When most people think of the word, “brand”， they think of the Nike Swoosh, Ford “blue oval”， McDonalds Golden Arches, or the “State Farm is There” jingle. They know what they will get with a wellbranded product or service as promised. Think of Volvo, for instance,
59、 and your first thoughts are probably something like “well built, comfortable, Swedish” and, most of all, “safety”So a brand is a lot more than a logo, icon, or slogan. Catchy as it may sound, it isnt the “brand” in the true senseand it certainly isnt what makes the brand valuable. A companys brand
60、is a promise. Its a description of the companys character. To some extent, its a mission; its how the company creates and delivers value. Also, its the feeling the company conveys to its stakeholders. Successful brands meet various challenges and consistently deliver on their promises, which is how
61、they create brand value.To illustrate it, here are some brand promises from three highly successful, worldwide brands：The NFL: “To be the premier sports and entertainment brand that brings people together, connecting them socially and emotionally like no other.”CocaCola: “To inspire moments of optim
62、ism and uplift.” Virgin Atlantic: “To be genuine, fun, contemporary, and different in everything we do at a reasonable price.”Interesting. In none of the above cases does the brand promise describe what these companies do or provide. The NFLs brand promise says nothing about football. CocaCola doesn
63、t talk about providing the best soft drinks in the world. And Virgin Atlantics promise goes a lot farther than seating passengers in its aircrafts.Of course, a promise is nowhere near enough. The promise along with look, personality, time, money, and hard work combined can eventually help to build a
64、nd maintain great brands and acquire a special patina (光泽) of what I call “me” appeal, showing my personal appetite. Apple has that patina. All of this can lead to subbrands, like iPhone and iPad which acquire the glory of the parent brand.Sometimes a brand is memorable because of little things. TD
65、Bank has a special place in their branches for you to deposit all those coins you collect in jars. It is called the Penny Arcade that turns depositing your coins into a fun game in which you can even win prizes. Years ago, Dime Savings Bank in New York had a small dime (十分硬币) carrier. It was given t
66、o kids and then theyd fill up its 50 slots (投币口) with a dime in each one and bring it to exchange for a $5 bill.篇章导读：本文是一篇议论文。当大多数人想到“品牌”这个词时，他们想到的是耐克的标志，福特的“蓝色椭圆”等。文章告诉我们“小事情可以意味着很多，让一个品牌变得令人难忘。”“相信品牌的力量(believe in the power of brands)”这句话不是一句空话，品牌的力量相当重要。品牌在消费者心中的地位决定了品牌的强弱。而我们在面对品牌的时候，不要盲目追赶潮流，而应
67、关注品牌的承诺与品质及其背后的意义。12What can we know from the first two paragraphs?APeople tend to believe in top brands because they deliver what is promised.BWell branded Swedish products are of good quality but more costly than others.CWell branded products are faced with great challenges of quality currently.DA
68、 company shouldnt care about logos because they cant make the brand valuable.答案：A推理判断题。根据第一段第二句“They know what they will get with a well branded product or service as promised.”及第二段中的“A companys brand is a promise. Its a description of the companys character. To some extent, its a mission; its how t
69、he company creates and delivers value.”可知，人们倾向于相信品牌，因为他们兑现了承诺。故选A。13In the authors opinion, a brand promise is _.Athe contract between a company and the people who interact with itBthe only way to build and maintain a great brands valueCa description of what a company actually does for its consumers
70、Dan important factor contributing to the success of a brand答案：D推理判断题。根据第二段第七句“Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value.”可知，作者认为，品牌承诺是一个品牌成功的重要因素。故选D。14According to the passage, what is probably “Virgin Atlantic”？AA fin
71、ancial company.BA hightech software product.CAn airline company.DAn entertainment product.答案：C推理判断题。根据第三段最后一句“Virgin Atlantics promise goes a lot farther than seating passengers in its aircrafts.”可知，“Virgin Atlantic”可能是一家航空公司。故选C。15What can be inferred from the passage?ABuying a certain brand says n
72、othing about the person who buys it.BLittle things can mean a lot and make a brand memorable.CSubbrands are relatively easy to build and generate huge profits.DDime Savings Banks dime carriers are difficult for kids to operate.答案：B推理判断题。根据最后一段第一句“Sometimes a brand is memorable because of little thin
73、gs.”可以推断出，一件小事可以意味着很多，让一个品牌变得令人难忘。故选B。description n. 描述extent n. 程度mission n. 使命convey v. 传送，表达illustrate v. 说明(第二段第七句)Successful brands meet various challenges and consistently deliver on their promises, which is how they create brand value.成功的品牌会遇到各种各样的挑战，并始终如一地履行自己的承诺，这就是他们创造品牌价值的方式。.写作新题型应用文假定你是
74、李华，你的英国朋友Bill想要在父亲节时送爸爸一份特别的礼物，故来征求你的建议。请你根据以下信息写一封建议信，内容包括：1表明写信目的；2提出自己的建议及理由。注意：1.词数80左右；2可适当增加细节，以使行文连贯。 精彩范文Dear Bill，Im writing to give you my advice on the gift for your father on Fathers Day.Firstly, a beautiful fauxleather (人造革) case. Has he already besmirched (弄脏) the screen of an iPad? Th
75、en its time to buy him a beautiful fauxleather case. It even folds over the back so he can use it as a stand. Additionally, a digital photo frame. All those treasured memories can be preserved using this photo frame. Moreover, a delicate little beauty helicopter. Buy it for your father and enjoy those happy times you would have spent flying it together.I would appreciate it if you could consider my suggestions.Yours，Li Hua写作点拨建议信是向别人提出合理的建议，让对方接受自己的想法、主张，解决有关问题。建议信不是投诉信，观点要合情合理，注意礼貌当先。同时，建议信要简洁明确、理由充足，具有合理性和说服力。建议信是高考的热点和重点。
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