1、 Unit 1Advertising.单词默写1advertising n做广告；广告活动；广告业2persuade vt.说服，劝说；使信服3comment n评论，评价 vi.评论，议论4intelligence n智力，才智；情报5recommend vt.推荐；建议，劝告；介绍6purchase vt.购买，采购 n采购；购买的东西7update vt.&n.更新；提供最新消息；使现代化8bargain n便宜货；协议 vi.讨价还价9personally adv.个别地；就本人而言；本人，亲自10shock vt.使震惊，使惊愕 n震惊，惊愕11innocent adj.not gu
2、ilty or crime12promote vt.to give someone a higher position at work13youth nthe period of time when you are young14bonus nan additional payment made to people who work for a business15determine vt.to find something out.词汇拓展1educate vt.教育educator n教育者educated adj.受过教育的；有教养的education n教育，培养educational
3、 adj.教育的2breath n气息；呼吸breathe v呼吸breathless adj.喘不过气来的，呼吸急促的3social adj.社会的society n社会socialism n社会主义socialist adj.社会主义的4unforgettable adj.难忘的，无法忘记的forget v忘记forgettable adj.容易被忘记的forgetful adj.健忘的5various adj.各种各样的，多样的variety n多样，不同varied adj.各种各样的语境助记词不离句，句不离段You should be careful not to be persua
4、ded into purchasing various fashionable bargains by the appealing advertisements that are intended to recommend you what you really dont need.短语落实1be meant to 旨在，目的是2even if/though 虽然，即使3fall for 上的当，受的骗 4play tricks on 欺骗；捉弄5deal with 涉及，关于；处理；应付6figure_out 弄清楚，弄懂；计算出7appeal_to 吸引，引起兴趣；呼吁8get_somet
5、hing_across 把表达清楚9die_from 死于10be_popular_with 流行，受欢迎.句子翻译1A commercial advertisement is one which someone has paid for to advertise a product or service.(Page 2)商业广告是人们为了推销某种产品或者服务而花钱做的广告。2When it comes to advertisement, we must all use our intelligence and not be a slave to them! (Page 3)谈及广告，我们都必
6、须运用自己的智慧，不要做广告的奴隶。3It is important to always try to appeal to the audience in order to get them to react in a certain way.(Page 18)为了让观众作出预期的反应，努力去吸引他们是很重要的。4即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page 2)Even_if_an_ad_does_not_lie,_it_does_not_mean_it_is_altogether_innocent.5但并非所有的广告都跟我们玩花招。(Page 3)Not_all
7、_ads_play_tricks_on_us_though.教材设题句型转换(每空不超过3个单词) 1A commercial advertisement is one which someone has paid for to advertise a product or service.(教材P2)A commercial advertisement is what_someone_has_/_one_someone_has paid for to advertise a product or service.2PSAs are often run for free, and are me
8、ant to educate people about health, safety, or any other problem that affects public welfare.(教材P2)PSAs are often run for free，aimed_(aiming)_at_/_which_aim_at_/_and_aim_at_/_whose_aim_is educating people about health, safety, or any other problem that affects public welfare.3However, we still must
9、be aware of the skillful methods used in ads to try and sell things.(教材P2)However, we still must realize/know_the_skillful methods used in ads to try and sell things.4All of these ads are meant to benefit the public, and you can often learn a lot by following the advice they give.(教材P3)All of these
10、ads are meant to benefit the public, and you can often learn a lot by following_their_advice5There are lots of different ways to get your message across when you are putting together an ad campaign.(教材P18)There are lots of different ways of conveying/expressing_your_message when you are putting toge
11、ther an ad campaign. share v. 分担；分享【课本原句】 I did some research on advertisements, and have some very important information to share with you.(P2)我对广告做了一些研究并且有很重要的信息与你分享。share sth with sb与某人分享某物，共用某物share sth between/among sb 分配某物share the joy and hardships 同甘共苦share in 分享；分担；参与share an interest 兴趣相同d
12、o ones share 做分担的工作；分摊费用go shares 分享利润；分摊费用【联想拓展】care关心；在意dare 敢fare 费；票价rare 罕见的hare 野兔bare 光秃的；赤裸的spare 匀出，抽出，腾出stare 盯，凝视；瞪眼glare 怒视prepare 准备看看高考怎么考Should they keep their conclusion within the team or share(共享) it with other employees? (2011浙江卷六选五)For five days，Edmontons Downtown Park is transfo
13、rmed into one huge stage where artists are able to share_their_talents(发挥他们的才能), and where people are able to celebrate and enjoy themselves .(2011福建卷阅读理解B)翻译句子我们的书不够每人一本，所以大家要合着用。We_dont_have_enough_books_for_everyone,_so_youll_have_to_share.妈妈在为小男孩们分蛋糕以便每人都可以吃到一块。Mother_is_sharing_the_cakes_among_
14、the_boys_to_make_sure_that_every_boy_can_get_one. service n服务【课本原句】 An advertisement uses words and pictures to persuade people to buy a product or service, or to believe in an idea.(P2)广告使用语言或图片诱使人们购买一种产品或服务或接受一种观点。community/social service社会/社区服务customer service 顾客服务台public service 公益服务domestic ser
15、vice 家政服务；国内航线service industry 服务行业service station 加油站at ones service 随时可供使用(或可以帮助)be of service to sb 对某人有用处；为某人效劳in service 在服役；被雇佣do sb a service 帮某人的忙【联想拓展】serve vt./vi.serve the people为人民服务serve Chinese food 提供中餐serve in the army 在军队服役看看高考怎么考Most of the meals can serve_two_people(足够两个人吃)and are
16、 under $10, so not only is it affordable but practical as well.(2011湖南卷阅读理解A)May I come on Sunday and do some reading here?Sure.My secretary and library will be at your _.(2012辽宁省沈阳二中第3次月考英语试卷)Ahelp BcompanionCservice Drequest答案CIf you like I can do some shopping for you.Thats a very kind _.(2012湖南津
17、市一中月考)Aoffer Bservice Cpoint Dsuggestion答案AYour house is always so neat how do you _ it with three children？(2012湖南醴陵一中月考)Amanage Bserve Cadapt Dconstruct答案A aware adj.知道的；意识到的；明白的【课本原句】 However, we still must be aware of the skillful methods used in ads to try and sell us things.(P2)然而，我们依然必须知道那些用在
18、广告中努力向我们卖出东西的熟练的技巧。【联想拓展】be aware of意识到be aware that . 意识到unaware adj. 不知道；没意识到awareness n. 意识；觉悟辨析aware/conscious两者都可以表示“意识到的”，都可以用于be aware /conscious of 结构中，但aware指感官上的知觉；警觉，而conscious指内心所意识到的感觉。I suddenly felt aware of somebody watching me.我突然觉得有人盯着我看。 I am deeply conscious of my responsibility
19、as a teacher.作为一名教师，我深刻意识到我的责任。满分作文之佳句aIn conclusion, people around the world should be aware of the real situation of water shortage.bAt once, I was aware that it was a portrait of me.cAt the same time I realized that being a grownup not only means this, but also more responsibilities.看看高考怎么考Willy
20、is_painfully_aware_of(痛苦地意识到)this, and at a loss as to what to do with his lack of success.(2011山东卷 阅读理解A)Awareness(意识)can be tested by studying whether the animal recognizes itself in the mirror, that is, its own reflected image(反射出的影像)(2011全国卷II 阅读理解B) The awareness (aware) of the problem is the b
21、eginning of the solution.It was several minutes before I was _ of what was happening.(2012长沙同升湖实验学校高三期中考试)Aknow BrealizeCwear Daware答案D lie vi.说谎；平躺；位于；n.谎言【课本原句】 Even if an ad does not lie, it does not mean it is altogether innocent.(P2)即使一条广告没有说谎，这也并不意味着它就是完全无辜的。【联想拓展】liar n说谎者说谎 lieliedliedlyingl
22、ie to sbtell a lie/lies to sb躺；位于 lieliedlainlyinglie down 躺下lie in 位于lie on ones back/side 仰卧/侧卧lie on ones stomach 趴着lie in/on/to the south of. 位于的南部放置；下蛋 laylaidlaidlayinglay down 放下lay aside 放在一边lay the table for dinner 摆桌子吃饭lay eggs 下蛋看看高考怎么考A particular danger was thought to lie_in(位于) public
23、baths.(2011重庆卷 阅读理解C)At the meeting place of Yangtze River and the Jialing River _， one of the ten largest cities in China.(2010重庆卷单项填空33)Alies Chongqing BChongqing liesCdoes lie Chongqing Ddoes Chongqing lie答案AHe _ to us that those eggs which were _ on the table had been _ by snakes.(2012永州四中第4次月考)
24、Alied; laying; lied Blied; lying; lainClain; lain; lain Dlied; lying; laid答案DThe man _ on the ground said that he had _ his bicycle behind that big tree.(2012浏阳市一中高三上学期期中考试)Alie; lay Blying; layClying; laid Dlay; laid答案C cure n治疗；措施，对策；疗法vt.治好，治愈；改正【课本原句】 This statement tries to fool you into assumi
25、ng that the toothpaste cures bad breath.(P2)这种声明试图欺骗你，让你觉得这种牙膏能治愈口臭。【联想拓展】curable adj. 可医治的cureless adj.无法医治的；不能解决的cure sb of .治好某人的；除去某人的a cure for.的解决办法；的治疗方法辨析cure/treat (1)cure 治愈疾病，消除痛苦，改掉恶习、弊端，重结果。cure sb of 疾病(2)treat仅指治病，不管结果，侧重动作。treat sb for疾病看看高考怎么考Twelveyearold Roth becomes a friend of D
26、r.Banting and his assistant, Mr.Best, who are in search of a_cure_for(的治疗方法)diabetes(糖尿病)(2011福建卷 阅读理解C)“Of the diabetes charities out there, most are putting money into finding_a_cure(找到一种治疗方法)，” says Bentley Gubar, one of Rockstars original members.(2010山东卷阅读理解A)Although this medicine can cure you
27、 _ your illness, it has a bad effect _ you.(2012株洲二中月考)Afor；on Bof；on Cof；at Dfor；in答案B recommend vt. 推荐；建议；劝告【课本原句】 Yesterday I came across an interesting new book, which I would like to recommend here.(P9)昨天我偶然发现了一本很有趣的书，现在我想把它推荐给你。【联想拓展】recommend doing sth建议做某事recommend sb to_do sth建议某人做某事recomme
28、nd sth for推荐某物做某种用途recommend sb as推荐某人作为recommend sth to sb recommend sb sth向某人推荐某物It is recommended that sb(should) do . 有人建议【注意】recommend 表示“建议”时，后接that引导的宾语从句，从句谓语动词用虚拟语气，即(should) do结构。看看高考怎么考There is no parking area during the festival, so using the Park & Ride system or Edmonton Transit is_hig
29、hly_recommended.(被很大程度地推荐). (2011福建卷 阅读理解B) Recommended(被推荐了的)ways of creating customer delight include: underpromising and overdelivering (saying that a repair will be carried out within five hours, but getting it done within two). (2011浙江卷 阅读理解C)Im going to Paris tomorrow.Which hotel can you _ me
30、to stay in? (2012邵东创新实验学校月考)Acontribute BsuggestCtranslate Drecommend答案 D design n. 设计；图案，图样；意图【课本原句】 Yet we need to keep some design aspects of the old packages to make sure that the ChocoLoco Bar does not look completely different from our companys other products.(P13) 然而，我们也需要保留现有包装的一些设计特色，以确保Cho
31、coLoco糖看上去和我们公司的其他产品没有太大区别。designn设计；图案，图样；意图design feature设计特色a floral feature带花图案design for aircraft飞机的设计图案by design(intentionally)故意地，蓄意地have designs on企图占有【联想拓展】design v设计，计划welldesigned设计不错的be designed to do.被设计做；专门为设计be designed for.为而设计be designed as.被设计成看看高考怎么考The experiment is designed (des
32、ign) to test the new drug.The road was not designed for heavy lorries.Whether this happened by design or not, we shall never know. determine vt.&vi.确定；决定；作出决定【课本原句】 In order to determine your audience, you will need to do a little research and analysis in advance.(P18)你需要提前做一些调查分析以确定你的广告群体。【联想拓展】det
33、ermined adj.坚决的 determination n决心determine to do sth决定做某事 determine sb to do sth使某人决定/决心做某事determine that (should 动词原形) 确定determine on / upon sth决定某事be determined to do sth决定做某事be determined that (should 动词原形) 决定看看高考怎么考According to the text，what was the author determined_to_do(决定做)in that autumn？(20
34、10陕西卷阅读理解C)He left the place, _ never _ back again.(2012长沙田家炳中学月考)Adetermined; to come Bbeing determined; to comeCdetermined; coming Ddetermining; coming答案A The attacks were pushed home despite _ resistance.(2012湖南石门一中高三摸底考试)Adetermining Bto determineCdetermination Ddetermind答案D fall for 上的当，受的骗，对信以
35、为真【课本原句】 We must not fall for this kind of trick! (P3)我们一定不上这种把戏的当！【联想拓展】fall in love with爱上，喜欢上fall back on 求助于；转而依靠fall behind 落后，落在的后面fall down 跌倒，倒下，倒塌fall over 摔倒，被绊倒fall to pieces 崩溃；倒塌看看高考怎么考一看到她，国王就立刻爱上她了。(2011辽宁卷单项填空30)On_seeing_her_，the_king_immediately_fell_in_love_with_her.他不想在学习上落后于别人。_
36、He_didnt_want_to_fall_behind_in_his_studies.The salesman said the truck was in good condition, and I was foolish enough to fall _ it.(2012武冈市一中月考)Afor BdownCon Dover答案A appeal to 迎合；对有吸引力；诉诸，求助于【课本原句】 It is important to always try to appeal to the audience in order to get them to react in a certain
37、way.(P18)在某种程度上，为了让观众们有反应而始终去迎合他们，这很重要。【联想拓展】appeal vi. 恳求；呼吁；有吸引力；上诉n. 恳求；呼吁；感染力；上诉appeal to sb for sth为某事向某人呼吁appeal to sb to_do sth 呼吁某人去做某事make an appeal to sb 向某人提出呼吁appeal for 呼吁看看高考怎么考The food, especially appeals_to(迎合)healthconscious eaters because each dish is very healthy, made with limite
38、d fat and oil and served straight off the grill(烤肉架)(2011湖南卷阅读理解A)The good thing about children is that they _ very easily to new environments.(2009浙江卷单项填空11)Aadapt BappealCattach Dapply The design _ children a lot.They all like it.(2012湖南怀化三中月考)Acontributes to Bappeals toCfalls for Dapplies for答案AB
39、 as you know 【课本原句】 As you know, sales of our Snowman ice cream have increased after repackaging.(P13) 众所周知，在重新包装后，我们的雪人冰淇淋的销售量上升了。【联想拓展】(1)as you know为as引导的非限制性定语从句。as 解释为“正如”，该非限制性定语从句用来修饰整个句子。(2)as we all know表示“众所周知”，表示这一含义我们还可以使用以下句型：As is known to us all, .It is known to us all that .What is k
40、nown to us all is that .看看高考怎么考众所周知，美国由50个州组成。(用三种方式翻译)aAs_we_all_know,_America_consists_of_50_states.bIt_is_known_to_us_all_that_America_consists_of_50_states.cWhat_is_known_to_us_all_is_that_America_consists_of_50_states._ is known to everybody, Taiwan is a part of China.We must unify it.(2012浏阳市一
41、中高三上学期期中考试)AIt BAs CThat DWhat答案 B It is time to 【课本原句】 After you have decided who your audience is, it is time to decide what you want the audience to know or think about.(P18)在你确定了谁是你的目标观众之后，就到了该去确定你想让他们知道或考虑的东西的时候了。It is time that.的从句中，谓语动词常用should动词原形或用v.ed形式，should一般不能省略。【联想拓展】It is time (for s
42、b) to do sth 到了(某人)做某事的时间了It is time for sth 该做某事了It is (high) time that sb should do /did sth 到了某人做某事的时间了Its_time_for you to break away with himhe doesnt deserve your love. 你该和他分手了他不值得你爱。【注意】 (1)the first time /every time 从句 第一次/每次做某事的时候。(2)It/This/That is /was the first /second.time (that) 从句是一个重要
43、句型，其用法是：当前面的be动词是is或will be时，后面的句子用现在完成时；当前面的be动词是was时，后面句子用过去完成时。看看高考怎么考That_was_the_first_time(那是第一次)Dad had counted on me in a moment of emergency.(2011重庆卷完形填空)This_is_the_first_time(这是第一次)Ive been away from my family for such a long time.(2011重庆卷 短文改错)I used to go camping a lot, so it wont be th
44、e first time I _ in a tent.(2012邵东创新实验学校月考)Ahave slept Bhad sleptCwas sleeping Dslept 答案AIts high time that we _ our work and _ supper now.(2012长沙同升湖实验学校高三期中考试)Astop; have Bstopped; hadCstop; should have Dstopped; have 答案B.单词拼写1All of us have been aware that ads play an important role in our daily l
45、ife.2They made a claim this type of digital camera was of high quality.3His lie was so touching that many of his friends fell for it.4This new kind of computers is so small and light that they are convenient to carry about.5This word may have a different meaning in a particular situation.6There are
46、various (各种各样的) new types of computers on sale.It is hard for me to choose one from them.7The people who attend your lecture are your audience (观众)8Many young people like his songs, that is to say, his songs appeal (迎合，受欢迎) to young people.9He persuaded (说服) me to go shopping and I bought a bit pack
47、 of goods.10If you want to increase the sales of your products more quickly, youd better start an ad campaign (活动) using different media.同义转换1Not all ads play tricks on us.Some of the ads are telling the truth,_while others are just telling lies2Once the product goes on the market, its sales figures
48、 should be reported every day, so that the company can check the progress of their product.In_order_to check the progress of their product, the sales figures should be reported to the company once the product goes on the market.3Unlike a single advertisement, an ad campaign is an organized programme
49、 of advertisements using various kinds of ads to reach a particular audience.An ad campaign is a programme of advertisements organzed by advertisers using various kinds of ads to reach a particular audience, which is unlike a single advertisement.4A commercial advertisement is one which someone has
50、paid for to promote a product or service.To_promote a product or service, the producer has to pay_for a commercial advertisement.5PSAs are meant to teach us and help us lead better lives.PSAs are intended to improve our life qualities.完成译文1为了上大学，他决心努力学习英语。In order to go to college, he made_up_his_mi
51、nd to study English hard.2你得确切地知道你想让他们做什么，这很重要。Its important to_know exactly what you are trying to get_them_to_do3是你决定想让观众知道或想到什么的时候了。Its time for_you_to_decide what you want the audience to know or think about.4周杰伦特别受年轻人欢迎。Jay appeals_especially_to young people.5不知道他们对我的提议会有什么反应。I wonder how theyr
52、e going to react_to my proposal.单项填空1Nine in ten parents said there were significant differences in their approach to educating their children compared with _ of their parents.Athose Bone Cboth Dthat答案D考查代词的用法。句意：十分之九的父母说，他们教育孩子的方法与自己父母的方法大不相同。approach此处是特指，为单数，故为that代替。one为同类泛指。2The loss has not ye
53、t been _ accurately, but it is believed to be well beyond a hundred million dollars.Acalculated BconsideredCcompleted Dcontrolled答案A考查动词辨析。句意：虽然还未准确计算出来，但据信损失远远超过一亿元。calculate计算；consider考虑；认为；complete完成；完善；control控制。故选A。3But for their help, we _ the program in time.Acan not finish Bwill not finishCh
54、ad not finished Dcould not have finished 答案D考查虚拟语气。句意：要不是他们的帮助，我们不可能及时完成这个项目。but for“如果不是(因为)”作状语时，要用虚拟语气(此处与过去事实相反)。4The boy didnt have any _ but to do that.Aidea Bway Cchance Dchoice答案D句意：这个男孩除了做那件事之外，别无选择。have no choice but to do.意为“别无选择，只有去做”。5He came with the determination _ only one week.Ato s
55、tay BstayingCin staying Don staying答案A句意：他来的时候就下决心只待一周。with the determination to do 意为“带着决心去做”6No matter how stubborn he is, I think I can _ him to change his mind.Asuggest BadviseCpersuade Dmake答案CA、D两项后面不能接不定式的复合结构；B项表示“劝说”，但是对方不一定听；C项表示说服对方。根据题意可知，只有C项正确。7There are plenty of jobs _ in the western
56、 part of the country.Apresent BavailableCprecious Dconvenient答案B考查形容词辨析。句意：在这个国家的西部，可以找到大量工作。present出席的；available可得到的；可利用的；precious宝贵的；convenient方便的。故选B。8So much of interest _ that most visitors simply run out of time before seeing it all.Aoffers Beijing BBeijing offersCdoes Beijing offer DBeijing d
57、oes offer答案C考查倒装。句意：北京的名胜古迹太多了，以至于大多数游客来不及看完全部。在so.that句型中，当so置于句首时，主句部分要部分倒装。9As is known to us all, failure usually _ laziness while diligence can _ success.Aresults from; lie in Bresults in; result fromCleads to; lie in Dresults from; result in答案D考查动词短语辨析。句意：众所周知，失败常由懒惰所致，成功为勤奋所为。result from因发生；r
58、esult in导致，产生；lead to导致，产生；lie in存在，在于。10What are you going to do this afternoon?I am going to the cinema with some friends.The film _ quite early, so we _ to the bookstore after that.Afinished; are going Bfinished; goCfinishes; are going Dfinishes; go答案C考查动词时态。句意：今天下午你打算干什么？我打算和一些朋友去看电影。电影很早就会结束，因此
59、，我们在那之后打算去书店。finish这里用作不及物动词，用一般现在时表将来。第二空与“I am going to.”应保持一致。11It was very _ of you to send me a postcard when you were on holiday in Hong Kong.Aconsiderable BinnocentCconsiderate Dunconscious答案C考查形容词辨析。句意：你在香港度假时送我明信片，真是体贴人。considerable重要的；相当大的；innocent无罪的；considerate考虑周到的，体贴的；unconscious无意识的，不
60、省人事的。故选C。12I dont know how were going to _ the cold winter.Aget to Bget downCget off Dget through答案D考查动词短语辨析。句意：我不知道我们要怎样度过这个寒冷的冬季。get to到达；get down记下，写下；get off下车；离开；get through通过；度过；拨通。 13_ by the advances in technology, many farmers have set up wind farms on their land.ABeing encouraged BEncourag
61、ingCEncouraged DHaving encouraged答案C考查非谓语动词。句意：受科技进步的激励，很多农民在他们的土地上建了风力发电场。C项是过去分词表被动、完成，作原因状语；A项是现在分词的被动式，表示被动和正在进行；B项是现在分词，表主动和正在进行；D项是现在分词的完成式，表主动且发生在谓语动词的动作之前。 14Thank you very much.You _ me from an embarrassingsituation.Aremember Brecover Crescue Dreserve 答案Crescue sb from.意思是“把某人从中解救出来”，符合题意。15Techniques for _ sleep would involve learning to control both mind and body so that sleep can occur.A .growing BpromotingCpushing Dstrengthening答案B考查动词辨析。句意：促进睡眠的技巧包括学会控制身心两方面，这样睡眠就会产生。grow生长；种植； promote促进；宣传；推广；提升；push推；strengthen增强，加强。