1、Unit 11 Lesson 3 The Advertising Games 第一课时学案 高一英语负责人： 张翠芳I. 根据单词首字母或汉语提示写单词,完成句子。1) What is your favourite bof clothes?2) There are lots of jobs ain the papers.3) Large coften have strict interviews for interviewees.4) The teacher always tries different a_ to teach their students foreign languages.
2、5) Would you sthis button onto my shirt?6) Because of Jacks wedding, his mother had to change the months(预算).7) He cant remember the basic(概念)of math, so thats why he failed the exam again.8) J.K.Rolling is one the most popular(当代的)writers.9) He has no sense of(幽默).10) We should try our best to make
3、(贡献)to society.II. Read the text again and answer the questions:1. In what circumstances are the simplest types of adverts most effective?2. Why are the latest techniques of graphic design not enough for adverts to be noticed in modern cities?3. What ides do todays award-winning advertisers use to m
4、ake you notice their products?4. What has the government done during the last decade?第二课时学案I. 根据课文,补全短文。 The classic advertisement gives information about finding certain products. It is 1) _ to be just the name of a company, part of which may be a general location. However, this kind of advertising
5、 might not be 2) _ when there are products and services in direct 3) _ with each other. In such situations, advertisements need to attract and hold the 4) _ of the public. Some advertisements 5) _ of pictures or the words of 6) _ to show people how good the products are. As present-day advertisers o
6、ften have large 7) , a lot of money is spent on 8) _ modern techniques of design to make these advertisements more attractive. However, not all advertising is about selling products and services for a 9) . Some contemporary advertisements mainly aim to make 10) _ to society.II. 根据上下文,用括号内所给词的正确形式填空。
7、Dear Jane,1) (live) in a foreign country is fun but it isnt always easy. I should make an apology for 2) (not write)more often. Ive just been so busy 3) _ (study)and trying to absorb all the new things around me I think Im still 4) _ (experience)culture shock. There is so much here that is different
8、 from home. Im just so glad you can afford 5) _ (visit) me and I refuse 6) _ (let) you pay for anything while you are here.I think we should consider 7) (stay)in English countryside for a few nights as I know you enjoy 8) (hike). I have a plan for your 9) _ (travel)around here. And I am looking forward to your 10) _ (come).Yours,Jack
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