1、 教学案科目: 英语 主备人: 备课日期： 课 题M4U1 AdvertisingProject1第 1 课时教学目标Enable the Ss to understand the passage better. 教学重难点1.Help the Ss understand some difficult sentences.2. How to master the words and expressions教学流程内容板书关键点拨加工润色Step1 Reading1. Lets read the handoutHow do you build an ad campaign? Try to fin
2、d out the main idea of each paragraph.Paragraph 1 the definition of an ad campaignParagraph 2 the target audience and how to determine the target audienceParagraph 3 what the ad campaign says Paragraph 4 how to reach the audiencegoal and target audience.)3) Why do you need to research your audience?
3、 (Because the right message needs to be created for right people.)4) What should your advertising campaign be based on? (Mainly on the target audience and the media that reaches that particular group first.)3. Please find out the writing features in a handout so that we will know how to design our o
4、wn. The writing features of a handout include:l brief introduction of subjectl supporting detailsl conclusionDeveloping an ad campaign PlanningIts time to work in small groups. You are to discuss which of the subjects you are interested in and choose one for your ad campaign. ProducingNow you each p
5、ut what you have written together and add logos, proofread your ad campaign proposal and correct mistakes if any. PresentingAt length, present your ad campaign to the whole class by taking turns to explain why you choose the topic. Everyone in each group should have a chance to speak. And display th
6、e logos and slogan for the rest of the class to see. You can hang them on the walls in the classroom.Please do writing on page 91 in workbook as your homework. The exercise will help you practise some words, phrases and patterns in this unit.Answers Writing Part B (page 91) Mon, 15 Sep.I had a very
7、bad experience today.When I went to town yesterday morning, I saw an advertisement in front of a shop saying that cameras were on sale for only 20 yuan each.True to the advertisement, things were really cheap in the shop, I bought a camera and two rolls of film. Then I made several calls to my frien
8、ds inviting them to go to the park to take some pictures.In the park we had a very good time and took a lot of pictures. Then I sent the films to a shop to be developed.When I went to collect my photos this morning, however, I got a big surprise. They told me that none of my photos came out because the camera could not take good pictures. I thought I was getting a bargain for 20 yuan but I should have just kept my money.作业布置教学心得
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