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2020届高三牛津版英语一轮复习课件:模块4 UNIT 1 ADVERTISING .ppt

1、高中英语 BOOK 1 模块1 Unit 1 Unit 2 Unit 3 佳作晨读赏析基础自主梳理考点互动探究当堂过关检测 Unit 1 Advertising 某英文杂志正在举办以“Fancy yourself as an interviewer”为主题的征文活动,请你以“A famous Chinese I would like to interview”为题,写一篇英语短文。内容包括:1.采访的对象;2.采访的原因;3.想提的问题。佳作晨读赏析 佳作晨读赏析 精彩美文 A famous Chinese I would like to interview The person I woul

2、d like to interview is Yang Liwei.I would really like to interview him because he is not only the first Chinese to go to space but also one of the greatest astronauts in the world.I have long been interested in space exploration and I believe I could learn a great deal from him about it.佳作晨读赏析 If I

3、could interview him,I would ask him what made him an astronaut and how he was trained.I would also like to know how he felt in space and whether space travel is such great fun as I have read.Finally,I would like to ask a few questions about his personal life,which must be very interesting.佳作晨读赏析 名师点

4、睛 1.文章体裁:应用文征文。2.行文逻辑:直接点题说明原因采访内容。3.词汇短语:运用了较高级的词汇和短语。如:would like to do(想要做),be interested in(对感兴趣),learnfrom(向学习)等。佳作晨读赏析 4.句式句法:运用了多样化的句式结构。如:定语从句:I would like to interview,which must be very interesting;原因状语从句:because he is not only the first Chinese to go to space but also one of the greatest

5、astronauts in the world;宾语从句:I could learn a great deal from him about it等。.单词荟萃(一)基础词汇(汉译英)1.vi.&vt.欺骗;作弊 n.骗子;欺诈行为 2.vt.治愈;解决 n.药物,疗法;对策 3.n.评论,评价 vi.评论,议论 4.n.骗局;戏法,把戏;玩笑,恶作剧;诀窍 vt.欺骗,欺诈 5.vt.&vi.以为目标;瞄准 n.目的,目标 6.vt.咨询;请教 cheat 基础自主梳理 cure comment trickaimconsult7.vt.&n.设计 8.n.便宜货;协议 vi.讨价还价 9.v

6、i.有吸引力;呼吁,恳请 n.吸引力;呼吁,恳求 10.vt.敦促,力劝;竭力主张 n.强烈的欲望,冲动 (二)基础词汇(英译汉)1.welfare n.2.eye-catching adj.3.innocent adj.基础自主梳理 design bargain appeal urge(个体或群体的)幸福、安全和健康;福利 引人注目的 清白的,无罪的;无恶意的;纯真的4.mental adj.5.campaign n.6.intelligence prehension n.8.fancy adj.n._ vt.9.bonus n.10.corporation n.基础自主梳理 心理的;思想的

7、,精神的;智力的运动智力,才智;情报理解力,领悟能力;理解练习 空想,幻想;爱好,迷恋 想象;猜想精致的;绚丽的;奢华的意外收获;奖金,额外津贴(大)公司(三)拓展词汇 1.n.做广告;广告活动;广告业 vt.&vi.做广告;宣传 n.广告;广告宣传 n.广告商 2.vt.说服,劝说;使信服 adj.说服力的;劝导性的 n.说服;劝服 3.n.气息;呼吸 vi.&vt.呼吸 4.vt.欺骗;愚弄 n.傻瓜 adj.愚蠢的;傻的 5.vt.推广,宣传;促销;促进,推动;提升,晋升 n.推广;促进;提拔 基础自主梳理 advertisingadvertiseadvertiserpersuade p

8、ersuasion advertisementpersuasive breathbreathefoolfoolishpromotepromotion6.vt.推荐;建议,劝告;介绍 n.推荐 7.vt.确定;决定 adj.有决心的,坚定的 _ n.确定;决定 8.adv.个别地;就本人而言;本人,亲自 adj.个人的;私人的;亲自的 n.个性 9.vt.使震惊,使惊愕 adj.(感到)震惊的 adj.令人震惊的 10.vt.&vi.使受益;得益于 n.益处;福利费 adj.有益处的 基础自主梳理 recommendrecommendationdeterminedetermined determ

9、inationpersonallypersonalpersonality shockshockedshockingbenefitbeneficial.短语检测 1.旨在,目的是 2.上的当 3.戏弄 4.处理 5.弄清楚,弄懂;计算出 6.吸引;迎合;呼吁 7.把表达清楚 8.死于 基础自主梳理 be meant tofall forplay tricks ondeal with/do withfigure outappeal toget something acrossdie from9.意识到 10.鼓励某人做某事 11.be bored with/of 12.urge sb to do

10、13.be determined to do sth 14.discouragefrom 15.be connected with 16.believe in 17.protectfrom 基础自主梳理 be aware ofencourage sb to do sth对感到厌倦敦促某人做决定做某事使泄气,使灰心与有关/有联系相信;信赖保护免受18.fool sb into doing 19.persuade sb to do/into doing sth 20.result in .佳句再现 1.wherever引导的让步状语从句 Nowadays,we can find advertise

11、ments almost we go.如今,我们无论去哪里几乎都能看到广告。基础自主梳理 哄骗某人做 说服某人做某事 导致wherever2.代词one的用法 A commercial advertisement is which someone has paid for to advertise a product or service.商业广告是某人为了推销某种产品或服务而花钱做的广告。3.when it comes to 谈及,提到 advertisements,we must all use our intelligence and not be a slave to them!谈及广

12、告,我们都必须运用自己的智慧,不要做广告的奴隶!基础自主梳理 one When it comes to4.在主系表结构中,表语提前引起的全部倒装 the sales targetsthe amount which they think they will sell in a future period.销售目标,即他们认为在将来一段时期内自己要达到的销售量,也同样重要。5.“助动词do+动词原形”用来强调谓语 According to the publisher,readers to be interested in this new novel.据出版商说,读者似乎确实对这本新小说感兴趣。基

13、础自主梳理 Also important aredo seem基础自主梳理【巧学助记】构 词 法 记 忆 名词后缀-th,用于形容词后 young adj.年轻的youth n.年轻人,青年 true adj.真实的truth n.真理,真情 wide adj.宽的width n.宽度 前缀co-,表示“共同,一起,相互”operate v.操作;经营cooperate v.合作 exist v.存在coexist v.共存 worker n.工人co-worker n.同事;合作者 基础自主梳理 构 词 法 记 忆-ior结尾的单词 senior adj.级别高的 junior adj.级别

14、低的 superior adj.上级的 inferior adj.下级的 基础自主梳理 规 律 记 忆 后跟宾语从句(谓语动词用“should+动词原形”)类似的动词 recommend推荐 urge敦促 advise建议 require要求 demand要求 基础自主梳理 规 律 记 忆“v.+sb into doing sth”结构 cheat/trick/fool sb into doing sth 欺骗某人做某事 argue/talk/persuade sb into doing sth 说服某人做某事 frighten sb into doing sth 吓唬某人做某事 panic

15、sb into doing sth 使某人仓皇行事 考点互动探究 单词点睛 1 persuade vt.(to cause sb to do sth by arguing or reasoning with him)说服;劝说;劝导;使相信 (1)persuade sb into doing/to do sth 说服某人做某事 persuade sb out of doing sth 说服某人不做某事 persuade sb of sth 使某人相信某事(相当于convince sb of sth)考点互动探究 try to persuade sb to do sth 尽力说服某人做某事(2)

16、persuasion n.说服;劝导(3)persuasive adj.有说服力的 考点互动探究【用法点津】persuade强调“说服”这一结果,如果要表示“劝说”这一动作或“劝而不服”时,要用try to persuade或advise。She advised him to give up smoking,but he wouldnt listen.她劝他把烟戒掉,但他就是不听。Her father tried to persuade her to go back home with him,but in vain.她父亲劝她和他一起回家,但只是白费力气。【活学活用】(1)I managed

17、 to persuade my classmates into accepting my idea.我设法说服了我的同学接受我的想法。(2)单句填空 He persuaded her (go)to school,even though she did not want to.How can I persuade you my sincerity?Finally,she persuaded him going to the hospital.考点互动探究 to goofinto(3)一句多译 你能说服她不要穿那条连衣裙吗?a.Can you persuade her that dress?b.C

18、an you persuade her that dress?最终我们说服他相信那个男孩是无辜的。a.Eventually,we the boys being innocent.b.Eventually,we the boy was innocent.考点互动探究 out of wearingnot to wear persuaded him of persuaded him that(4)单句改错 I tried to persuade my father to give up smoking,and he wouldnt listen._ 考点互动探究 andbut 考点互动探究 2 ai

19、m vt.&vi.(to point or direct towards an object)以为目标,目的是,旨在;瞄准,对准 n.目的;目标 (1)aim at 朝瞄准 aim to do sth 旨在做某事 be aimed at(doing)sth 目的是;旨在(2)achieve/realize ones aim 达到某人的目的 with the aim of 有的目的 take aim at 把目标对准 考点互动探究(3)aimless adj.无目标的;无目的的(4)aimlessly adv.(=without aim)漫无目的地【活学活用】(1)The aim of educ

20、ation is to teach young people to think for themselves and not to follow others blindly.教育的目的是教会年轻人独立思考,而不是盲从别人。(2)单句填空 The programme aims (educate)and prepare students for a challenging career.I dont know whom the Ministers remarks were aimed,but he ought not to say such things.考点互动探究 to educateatT

21、he competition was started by the school (aim)at encouraging young writers.(3)句型转换 An activity was held last week.It was aimed at improving the students ability of listening and speaking.An activity was held last week,the students ability of listening and speaking.(使用定语从句)An activity was held last w

22、eek,the students ability of listening and speaking.(使用非谓语动词)考点互动探究 aimed which was aimed at improvingaimed at improving(4)一句多译 格林先生不是个好猎手,他瞄准了一只兔子,却击中了一只鸟。Mr Green was not a good hunter.He a rabbit,but hit a bird.Mr Green was not a good hunter.He a rabbit,but hit a bird.考点互动探究 aimed attook aim at考点互

23、动探究 3 benefit vt.&vi.(to do good to sb/sth;to receive/gain benefit)使受益;得益于 n.益处;福利费;奖金 (1)benefit from/by 从中受益;得益于(2)be of benefit to 对有益 for ones benefit 为了帮助某人,为了某人的利益 to ones benefit 对某人有益 考点互动探究(3)beneficial adj.有益的;受益的 be beneficial to(=be of benefit to)对有利【活学活用】(1)Keep it in mind,and gradually

24、 we can gain this good learning habit and benefit from/get benefit from it.记住它,逐渐地我们就可以养成这种好的学习习惯并且从中受益。(2)单句填空 Those who have already benefited practising it sing high praise of it.You need people working the benefit of the community.Is this form of leadership (benefit)to the functioning of factori

25、es and universities?考点互动探究 fromfor beneficial(3)一句多译 每天的锻炼对他的健康非常有益。His health greatly daily exercise.Daily exercise greatly.Daily exercise is his health.Daily exercise is greatly his health.考点互动探究 benefitsfrombenefits his healthof great benefit to beneficial to考点互动探究 4 recommend vt.(to tell sb that

26、 sth is suitable for a purpose or that sb is suitable for a post,etc.;to speak favourably of sb/sth)推荐;建议;劝告;介绍 (1)recommend sb sth=recommend sth to sb 向某人推荐某物 recommend sb for sth 推荐某人担任某职位 recommend sb as 推荐某人为 考点互动探究 recommend sb to do sth.建议某人做某事 recommend doing sth 建议做某事。recommend that sb(shoul

27、d)do sth 建议某人做某事 It is/was recommended that sb(should)do sth 有人建议某人做某事 (2)recommendation n.建议;推荐 考点互动探究【活学活用】(1)As a retired ear doctor,I heartily recommend TV Ears to people with normal hearing as well as those with hearing loss.作为一名退休的耳科医生,我由衷地向听力正常和那些听力受损的人推荐这款TV Ears产品。(2)单句填空 The doctor recomme

28、nded that I (stay)a few more days in the hospital.(should)stayWe strongly recommend (report)the incident to the police.I just spent a holiday there and would recommend it _ anyone.It can also speak different languages and make _ (recommend)for different items based on what the customer is shopping f

29、or.They recommended him a good manager.考点互动探究 reportingto recommendations as(3)同义句转换 I recommend your thinking carefully before you make any decision.I recommend that before you make any decision.(4)写作佳句 2018北京卷书面表达 About which university to study in,I _ (强烈向你推荐北京大学)because it is well known for its

30、Department of Chinese.考点互动探究 you should think carefullystrongly recommend Beijing University to you 考点互动探究 5 determine vt.(to fix sth precisely;to decide)决定;下决心;确定;查明;裁决 (1)determine to do sth 决定做某事(强调动作,是非延续性动词短语)determine on/upon(doing)sth 决定(做)某事(2)determined adj.坚决的;有决心的 be determined to do sth

31、坚决要做某事(状态)(3)determination n.决心;果断 a man of determination 有决断力的人 考点互动探究 温馨提示 在需要用动词-ed形式作状语的句子中,常用determined,而不用being determined。类似的还有seated,lost,hidden,exhausted,convinced等。考点互动探究【图解助记】【活学活用】(1)Applying my own rule,I determined to write them in alphabetical order,never letting myself leave out a to

32、ugh idea.按照我自己的规则,我决定按字母表的顺序写(这些文章),决不让自己遗漏一个难点。(2)单句填空 I have determined upon (work)as a volunteer.Though Tom was stubborn,they determined (persuade)him.考点互动探究 workingto persuadeChinese athletes have the (determine)to set new records in the next Olympics.2017江苏卷单选改编 (determine)where we are in relat

33、ion to our surroundings remains an essential skill for our survival.(3)一句多译 约翰尼挣脱出来跑到外面,决心再也不去跳舞了。Johnny broke away and ran outside and he _ to another dance.Johnny broke away and ran outside,to another dance.考点互动探究 determination Determining was determined never to go determined never to go 考点互动探究 短

34、语储存 1 fall for 上的当,受的骗,对信以为真;迷恋 fall off 从跌落 fall down 倒塌;跌倒;不足,不能令人满意,不够好;栽倒 fall over 被绊倒 fall out 脱落;原地解散 考点互动探究 behindfall ill 生病 fall in love with 与相爱 fall 落在后面 【活学活用】(1)If you tell him that itll make him a lot of money,hes bound to fall for the idea.如果你告诉他这可以使他赚很多钱,他一定会对这个主意信以为真。(2)单句填空 Two me

35、n fell in love her at the same time.I told him I would think about it and asked for his telephone number.He didnt fall that.考点互动探究 withforIf we do not keep on learning English every day,we will fall _ others.Baby teeth fall to make room for bigger,stronger adult teeth later on.考点互动探究 behind out考点互动探

36、究 2 figure out 计算出,演算出;解决;弄清楚 (1)figure on sth/figure on(sb/sth)doing sth 计划/打算/预料到(某人/物)做某事(2)work out 算出;解决;找到答案 make out 理解;看清楚 carry out 执行;实施;履行;落实 【活学活用】(1)People arent walking any moreif they can figure out a way to avoid it.能想出避免的方法,人们就不会再步行了。(2)单句填空 We did not figure having so many people a

37、t the picnic.I was trying to figure how to swim to the boys in a straight line.Keeping a diary can help you figure your daily food intake more accurately.考点互动探究 onoutout考点互动探究 3 get(sth)across(to sb)使(某事)被(某人)理解;把(某事)传达给(某人);横过;把(某事给某人)讲清楚 get away with (做了某事而)不受惩罚,逍遥法外;携带跑掉 get rid of 摆脱;丢弃 get rou

38、nd=get around=overcome 顺利应付;克服;解决 get along/on 进展;相处 get away(from)离开;逃离 考点互动探究 get back 回来,归来;拿回,取回 get down (doing)sth 开始认真地做某事 get in 收获(庄稼等);抵达,到达 get on with 进展;继续做 get out 出去;出版;生产 get out of 从出去;摆脱 get over 解决;克服;从中恢复 get through 穿过;通过(考试等);接通 to考点互动探究 【活学活用】(1)Your paper wouldnt get across t

39、o readers if you used too many technical terms in it.如果你的论文中使用太多的专业术语,读者就不易理解。(2)单句填空 I had created a way to get my messages while using as few words as possible.The teacher tried to explain the problem but the explanation did not get to the class.acrossacrossThey wrote to tell us that they were get

40、ting on well the autumn harvest.The boss said we had only three days to finish the work.Dont worry.We have already got two thirds of it.The news was a terrible blow to her,but she will get the shock soon.考点互动探究 withthroughover考点互动探究 4 appeal to 吸引,引起兴趣;恳求;呼吁 (1)appeal sb 吸引某人 appeal(to sb)for sth 呼吁

41、;(向某人)请求得到某物 appeal to sb to do sth 呼吁某人做某事(2)make an appeal to sb 向某人提出呼吁 have no appeal for sb 引不起某人的兴趣(3)appealing adj.吸引人的;引起兴趣的 to考点互动探究 【活学活用】(1)The idea of going abroad for further education really appeals to him.出国留学进行深造这个想法对他很有吸引力。(2)完成句子 Sport has become an important form of entertainment,

42、_ (吸引)both men and women.It is the way he teaches maths that (吸引)me,not maths itself.Music (引不起我的兴趣).appealing to appeals to has no appeal for me(3)一句多译 政府已经呼吁市民为慈善事业捐款。The government citizens to donate to charity.The government citizens to donate to charity.考点互动探究 has appealed to has made an appeal

43、 to1 Nowadays,we can find advertisements almost wherever we go.如今,我们无论去哪里几乎都能看到广告。句型透视【句型公式】wherever引导的让步状语从句 考点互动探究【句式点拨】wherever 意为“无论哪里”,作连词或副词。引导地点状语从句的类似词有where,everywhere。考点互动探究【相关拓展】wherever与no matter where 两者都可以引导让步状语从句,但是引导名词性从句时,只能用wherever。试比较:Some people enjoy themselves wherever/no matt

44、er where they are.有些人无论在哪里都很开心。(让步状语从句)Wherever you go does not matter to me.无论你去哪里都和我没关系。(主语从句)考点互动探究【活学活用】(1)Wherever human light spills into the natural world,some aspect of life is affected.不论人类之光照射到自然界的什么地方,生命的某个方面都会受到影响。(2)完成句子 (不管你在什么地方),you can accomplish your achievement.You can visit (你想去的

45、任何地方)after you graduate.考点互动探究 Wherever/No matter where you arewherever you want to go2 According to the publisher,readers do seem to be interested in this new novel.据出版商说,读者似乎确实对这本新小说感兴趣。【句型公式】“do+动词原形”表示对谓语的强调 考点互动探究【句式点拨】本句运用了助动词do来加强语气。seem 可用作系动词或不及物动词,意为“似乎,好像”。He doesnt visit me often,but whe

46、n he does visit me,he stays for hours.他不常来看我,但是他一来总会待好几个小时。考点互动探究【相关拓展】do是助动词,用来加强语气。助动词do/does/did用于一般现在时和一般过去时的肯定陈述句中,与动词原形连用,以加强语气,在句子中要重读,翻译时要将其强调的意思“的确,确实,务必”等表达出来;与祈使句连用,意为“务必,一定”。I did go,but I didnt see her.我确实去了,但我没见到她。考点互动探究【活学活用】(1)so when they do hit a pedestrian or a vehicle,or cause an

47、 accident,at least they can be traced 所以,当他们(骑自行车的人)确实撞到了行人或车辆,或者造成了事故,至少可以追踪到他们(2)完成句子 The findings (的确表明),however,why the sensation-seekers who multitask the most may enjoy risky distracted driving.考点互动探究 do suggest3 Even if an ad does not lie,it does not mean it is altogether innocent.即使一则广告没有撒谎,

48、也并不意味着这则广告就是完全“清白”的。【句型公式】even if引导让步状语从句 考点互动探究【句式点拨】even if意为“尽管,即使”,用来引导让步状语从句,even though是更正式的 说法。Even if many difficulties remain,we can overcome them.即便仍有许多困难,我们也能克服它们。I dont like oranges even though I know theyre good for my health.我不喜欢橘子,尽管我知道它们对我的健康有好处。考点互动探究【活学活用】(1)My grandfather still pl

49、ays tennis now and then,even if hes in his nineties.尽管九十多岁了,我爷爷仍然时不时地打网球。(2)完成句子 Its okay to be the one to break the ice,_ _ (即使你已经在隔壁住了)for years.He will come on time (即使下雨).考点互动探究 even if youve lived next dooreven if it rains4 Not all ads play tricks on us though.然而并非所有的广告都跟我们玩花招。【句型公式】not all表示部分

50、否定 考点互动探究【句式点拨】not all=allnot表示部分否定,也称半否定。具有总括意义的代词each,everybody,everything,all,both等,形容词complete,whole等和副词completely,always,wholly,altogether等与否定词not连用,构成部分否定,表示“不都,并非都”。而no,none,never,nobody,neither,nothing,no more,no longer等表示否定意义的词与谓语一起使用构成了全部否定。考点互动探究【活学活用】(1)Everything is not right.并非什么都好。(2)

51、把下列半否定的句子改为全部否定 Not everything she did pleased him._ Both of them are not my brothers._ 考点互动探究 Nothing she did pleased him.Neither of them is my brother.I do not remember all the details._ She is not always excited._(3)一句多译 不是所有的人都愿意帮助他人。willing to help others.are willing to help others.考点互动探究 I rem

52、ember none of the details.She is never excited.All people are not Not all people当堂过关检测.单句填空 在空白处填入1个适当的单词或括号内单词的正确形式。1.A student whose friends are good at academics may (urge)to study harder and get good grades.2.It took them about one month to figure how to start the equipment.3.The pills might (cu

53、re)him,if hed taken them regularly.4.I certainly think there should be a ban on tobacco _(advertise).be urgedout have cured advertising/advertisements当堂过关检测 5.If you listen to my stories carefully,you may benefit my own experiences.Will you stay?6.It makes sense to make computer game ads that appeal

54、 this group.7.How (deal)with climate change is associated with the benefits and welfare of all humankind.8.The man talked for nearly an hour at the meeting,but I really didnt know what point he was trying to get .fromtoto dealacross当堂过关检测 9.We should insist that advertising be more controlled,especi

55、ally advertising (aim)at children.10.There were numerous diving spots in the area and Larry was determined (visit)all of them.单句改错 1.Only if you disagree with her,shes worth listening to.aimedto visit【解析】OnlyEven even if即使。当堂过关检测 2.I hope it will encourage those who love nature to care about the env

56、ironment where they are.3.At that time we were there,and we do make a commitment to go wherever they needed us.【解析】wherewherever 根据语境可知此处是指“无论他们身在何处”。【解析】dodid 根据语境可知此处时态为一般过去时,故用did。当堂过关检测 4.Xu said they hoped he could regain his top from wearing the shoes they will design for him.5.He said he is t

57、oo busy to go and would simply send it by post.【解析】willwould 此处为间接引语,故时态用过去将来时。【解析】iswas 此处为间接引语,故时态用一般过去时。当堂过关检测.课文回顾 There are two main types of advertisementscommercial advertisements and public service advertisements(PSAs).The former is one 1.someone has paid 2.to advertise a product or service.

58、Although we have laws 3.(protect)us from ads that cheat people,we still must be aware of the skilful methods 4._ (use)in ads to try and sell us things.Even if an ad doesnt lie,5._ does not mean it is altogether innocent.We must use our intelligence which/that forto protect used it/this 当堂过关检测 and no

59、t fall for this kind of trick.The latter is one that 6.(run)for free and meant to educate people about health,safety,or any other problem that 7.(affect)public welfare.PSAs deal with widespread 8.(society)concerns and are made to serve 9.public.They also teach us 10.to live better lives.is run affec

60、tssocial the how 当堂过关检测.话题微写作 根据提示,运用本单元的词汇及句式完成下面的小作文。注意使用合适的连接词连接句子。1.如今广告成了我们生活的一部分,它们随处可见。(advertisement)2.商业广告的目的就是要说服你购买某样东西或接受某种服务。(be aimed at)3.特别是一些不诚实的广告就是为了骗取顾客的钱财。(cheat)4.你可能一不小心就上了它们的当。(fall for)5.我们必须弄清楚广告的真伪。(figure out)6.而公益广告是宣传正能量的东西。(promote)当堂过关检测 One possible version:Nowadays,

61、advertisements have been part of our life,which can be seen almost everywhere.Commercial ads are aimed at persuading you into purchasing something or accepting some service.Especially some dishonest advertisements are designed to cheat the customers out of their money.Thus,you may fall for them unconsciously.We must figure out whether what the ad states is true or not.On the contrary,public service ads usually promote something positive.

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