1、Unit 5Inside advertisingSection Warming Up,Pre-reading,Reading & Comprehending课时过关即时巩固一、根据句意和首字母提示或括号内的汉语提示写出单词的正确形式1I dont want to a myself with them.答案:associate2The computers f are detailed in our brochure.答案:features3Keep me i of fresh developments.答案:informed4He who does his duty is w of praise
2、.答案:worthy5New t made it possible to recover usable things from waste.答案:techniques6I dont think we can afford the school (费用).答案:expenses7I have a clear (良心) because Ive always been fair and square.答案:conscience8After supper he often goes for a walk in the garden.Sometimes he listens to the English
3、 (广播).答案:broadcasts9The local government decided to use the river water to (产生) electricity.答案:generate10Dont believe that (广告) easily.答案:advert/advertisement二、用所给短语的适当形式填空appeal toin other wordsbe likely tomake sensebe exposed tobe broadcastturn intofit intorely onhave no use for1The World Cup is l
4、ive to the whole world.答案:being broadcast2Its no wonder that she is leaving here,because she never really living in the countryside.答案:fits into3I people who dont try.答案:have no use for4I had a dream that I could an elephant.答案:turn into5Does it to let children play with sand?答案:make sense6Dont his
5、memory;hes a bit of a dreamer.答案:rely on7Poor John ridicule.答案:was exposed to8She is 18 years old;,she is no longer a child.答案:in other words9Only after you her will she give you a satisfying answer.答案:appeal to10It rain,for dark clouds gathered thickly.答案:was likely to三、用所给单词的适当形式完成短文billboardadver
6、tiseradvertinformfeatureconscienceworthycorporationexpensegenerateWe have a large 1 outside the town.One day one of our 2 called to 3 us that the 4 of their 5 was to be changed into a new one that 6 a famous actor to 7 peoples 8 or desire to be 9 citizens.And he also told us not to worry about the 1
7、0 which would be paid when we complete the work.12345678910答案:1.billboard2.advertisers3.inform4.advert5.corporation6.featured7.generate8.conscience9.worthy10.expense四、阅读理解AThe word advertising refers to any kind of public announcement that brings products and services to the attention of people.Thro
8、ughout history,advertising has been an effective way to promote(促进)the trading and selling of goods.In the Middle Ages,merchants employed “town criers” to read public messages aloud to promote their goods.When printing was invented in the fifteenth century,pages of advertisements(ads)could be printe
9、d easily and were either hung in public places or put in books.By the end of the seventeenth century,when newspapers were beginning to be read by more people,printed materials became an important way to promote products and services.The London Gazette was the first newspaper to set aside a place jus
10、t for advertising.This was so successful that by the end of the century several companies started businesses for the purpose of making newspaper ads for merchants.Advertising spread quickly throughout the eighteenth century.Ad writers were starting to pay more attention to the design of the ad text.
11、Everything,from clothes to drinks,was promoted with clever methods such as repetition of the firms name or product,words organized in eye-catching patterns,the use of pretty pictures and expressions easy to remember.Near the end of the nineteenth century,companies that were devoted to the production
12、 of ads came to be known as“advertising agencies(广告商)”.The agencies developed new ways to get people to think of themselves as members of a group.Throughout the twentieth century,advertising agencies promoted consumerism(消费主义)as a way of life,spreading the belief that people could be happy only if t
13、hey bought the “right” products.1What was advertising like in the Middle Ages?A.Merchants were employed to promote products.B.Ad messages were shouted out in public places.C.Product information was included in books.D.Ad signs were put up in towns.答案:B解析:细节理解题。根据第一段第三句话可知,中世纪的商人雇用街头公告员朗读公告信息来促销商品,所以
14、答案为B项。2What does the word “This” in Paragraph 2 refer to?A.Advertising in newspapers.B.Including pictures in ads.C.Selling goods in markets.D.Working with ad agencies.答案:A解析:词义猜测题。根据前一句的内容“The London Gazette was the first newspaper to set aside a place just for advertising.”判断,This指代的是“在报纸上登广告”。3The
15、 18th century advertising was special in its.A.growing spendingB.printing materialsC.advertising companiesD.attractive designs答案:D解析:细节理解题。根据第三段第二句话中的“pay more attention to the design of the ad text”以及下文可知,18世纪广告的特别之处在于“引人注目的设计”。4Which of the following might be the best title for the text?A.The Stor
16、y of AdvertisingB.The Value of Advertising DesignsC.The Role of Newspaper AdvertisingD.The Development of Printing for Advertising答案:A解析:主旨大意题。全文讲述了从中世纪开始到20世纪广告的发展历程,所以答案为A项。其他三项都不是文章的主题。BHOW TO BOOKBy phone:Call Ticketmaster 24-hour Booking Line on 0844 847 2484In Person:The Palace Theatre Ticket
17、Centre,Oxford Street,Manchester,M1 6FT (Mon-Sat 10 am-8 pm)By Post:Stating the performance and choice of seats,enclosing(附寄)a cheque,postal order,or your credit card details to The Palace Theatre Ticket Centre,Oxford Street,Manchester,M1 6FT.Please enclose a stamped addressed envelope.Save pounds on
18、 tickets NOW!Join Live Nations Card for just 30 a year and enjoy a whole range of discounts and benefits.Youll save money from the first time you use your Live Cardnot just on tickets,but on programmes and reduced booking fees.Live Card members often join the audience on opening nights or enjoy gene
19、rous discounts throughout the run of a show.Call 0844 499 6699 to join Live Card today.Get it together!By getting together as a group of 10 or more you can save money on tickets for your favourite shows.Group bookers benefit from a direct free telephone booking line,and dont pay booking fees.Invitat
20、ions to parties and book-now-pay-later programmes are all part of our great service to group bookers.Join the hundreds of people already taking advantage of our group booking.Call 0800 587 5007 to talk to one of our group booking assistants about your group visit to the Palace Theatre or Opera House
21、.For further information please call 0161 245 6609.5If you want to join Live Card to save money on tickets,you can call.A.0844 847 2484B.0800 587 5007C.0844 499 6699D.0161 245 6609答案:C解析:细节理解题。题干中Live Card以及原文中Save pounds on tickets NOW!是解题的关键,根据这些关键信息确定C项为正确答案。6How can you pay for a ticket when you
22、 book by post?A.By visiting their office.B.By going to your local bank in person.C.By enclosing your Live Card in an envelope.D.By providing your credit card information.答案:D解析:细节理解题。题干中by post是关键信息,可把内容很快锁定,根据HOW TO BOOK中By Post中的部分内容可知,提供个人信用卡的具体信息是买票付款的方式。7What benefit can group bookers enjoy acc
23、ording to the text?A.Delayed payment for tickets.B.Invitations to opening nights.C.Reduced booking fees by phone.D.Generous discounts on tickets.答案:A解析:细节理解题。根据Get it together!部分第二段第二句中的“.and book-now-pay-later programmes are all part of our great service to group bookers.”可知,延迟付款买票是团体订票的优惠之一。五、语篇填空
24、:阅读下面材料,在空白处填入适当的内容(1个单词)或括号内单词的正确形式。Useless LifeA farmer got so old that he couldnt work in the fields anymore.So he would spend the day just 1(sit)on the porch.His son,still working on the farm,would look up from time to time and see his father sitting there.“He isnt 2(use)anymore,” the son though
25、t to 3(he).“He doesnt do anything!”One day the son got so frustrated by this 4 he built a wood coffin(棺材),dragged it over to the porch,and told his father to get in.Without 5(say) anything,the father climbed inside.After closing the lid,the son drew the coffin to the edge of the farm 6 there was a h
26、igh cliff.As he approached the drop,he heard 7 light tapping on the lid from inside the coffin.He opened it up.Still lying there 8(peace),the father looked up at his son.“I know you are going to throw me over the cliff,but before you do,may I suggest something?” “What is it?” 9(reply)the son.“Throw me over the cliff,if you like,” said the father,“but save this good wood coffin.Your 10 might need to use it.”12345678910答案:1.sitting2.useful3.himself4.that5.saying6.where7.a8.peacefully9.replied10.children