1、Period ThreeLesson 3The Advertising Game.单词检测1advertise vt.为做广告， 登广告advertising n广告活动，广告业advertiser n广告人2classic adj.传统的； 经典的3sew vt.缝，缝制sewing vt.缝纫，缝制品4corporation n公司5brand n商标，牌子6suitable adj.合适的suit vt.& vi.适合，使适应7budget n预算8visually adv.外表上；视觉地visual adj.视觉的，视力的vision n视力，美景9concept n概念；观念10ap
2、proach n方法，方式11humour n幽默12contemporary adj.当代的13contribution n贡献，捐助contribute vt.贡献；捐助；投稿14citizen n公民；市民.短语检测1consist of由.组成2stand out突出，显眼1However，not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。2Modern advertisements must stand out in a world fu
3、ll of competition by combining the highest standards of design with ideas linked to the products to make them more attractive.现代的广告必须把最高水平的设计和产品理念相结合，以增强吸引力，这样才能在激烈的竞争中胜出。1certain adj.确信的；有把握的；某一；某种(1)(原句)The classic advertisement is one that gives information about finding certain products.传统的广告只为找
4、到某种产品提供信息。(2)Doctors are not certain what causes the disease.医生们不能确定这种病的病因是什么。归纳拓展certainly adv.当然，无疑，确定certainly not当然不be certain/sure of/about sth.对有把握，确信be certain/sure to do sth.必定/一定做某事be certain/sure that/whclause确信make certain/sure of/that.确保/弄清楚It is certain that.是肯定的for certain/sure确实，肯定，无疑
5、(3)Theres a certain Mr.Wang on the phone for you.有个王先生打电话找你。(4)I suggest you make certain of your facts before you accuse anybody.我建议你在指责别人之前先核实一下你所掌握的事实。注意：当主语为人时，表语中用certain或sure皆可；但如果用it作形式主语时，表语只能用certain。即时跟踪(1)选词填空If you do this，you are certain/sure to be found out.Its certain that hell come t
6、omorrow.Be sure to turn off the light when leave.(2)你要想准时到达那里就最好马上走。Youd better leave now if you want to make certain of getting there on time.2suitable adj.适当的；合适的；适宜的(1)(原句)However，this kind of advertising might not be suitable when there are products and services in direct competition with each o
7、ther in the market place.然而，当产品和服务在市场上相互进行直接竞争时，这种广告可能就不合适了。归纳拓展suit v.(使)适合be suitable for适合be suitable to do.适合做(2)It doesnt suit you to have your hair cut short.你不适合剪短发。(3)I want to buy some books suitable for children.我想买一些适合儿童阅读的书籍。即时跟踪(1)This suit is quite suitable for the occasion(很适合这个场合)(2)
8、People suitable for(适合) the job can apply for it.(3)The climate here doesnt suit the old(适合老人)3approach n方法；方式；靠近；通路；入口；vi.靠近；走近；处理，找商量(1)(原句)For many of todays advertisers，repeating old ideas is not a successful approach.对当今很多广告设计者来说，重复旧的理念已不是有效的办法。(2)The time for graduation is approaching.毕业的日子临近了
9、。归纳拓展approachable adj.可以达到的，容易接近的approach to.接近；的入口；的途径make approaches to sb.想法接近(认识)某人(3)All the approaches to the palace were guarded by troops.通往宫殿的所有道路都有军队把守。(4)The new approach to learning foreign languages is very practical.学习外语的新方法非常实用。即时跟踪(1)这个村子只有从南边才能到达。The village is only approachable fro
10、m the south.(2)我不善于接近生人。Im not very good at making approaches to strangers.(3)单句改错I like her approach for the problem.forto4contribution n贡献；捐助(1)(原句)Some contemporary advertisements mainly aim to make contributions to society.有些当代广告的主要目的是为社会做贡献。归纳拓展make a contribution/contributions to对作贡献contribute
11、 v.贡献；捐献；投稿contribute to有助于；导致；捐献；撰稿contribute.to.向捐献；撰稿(2)Peasantworkers have made great contributions to the city development.农民工为城市发展作出了巨大的贡献。(3)Your success should contribute to the success of others!你的成功应能有助于他人的成功！(4)She contributed a number of articles to the magazine.她给这家杂志撰写了一些稿件。即时跟踪(1)适量的运
12、动有助于健康。A proper amount of exercise contributes to good health.(2)他对公司的成功作出了重要的贡献。He has made an important contribution to the companys success.(3)单句改错He contributed 5,000 dollars for the disasterhit areas.fortoconsist of由组成(1)(原句)Some advertisements consist of pictures or the words of experts to sho
13、w people how good the products are.有些广告含有一些图片或专家说的话，以向人们展示该产品如何好。(2)The committee consists of ten members.委员会由十人组成。归纳拓展be made up of由组成be composed of由组成consist in在于consist with和一致consistent adj.一致的be consistent with与一致的；相符的(3)The beauty of this picture consists in its balance of colors.这幅画的美在于其色彩的协调
14、。(4)What you say now is not consistent with what you said last week.你现在说的话与你上星期说过的话不相符。注意：consist of一般不用于进行时和被动语态。即时跟踪(1)句型转换This book consists of three units.This book is made up of three units.This book is composed of three units.(2)真实的财富不在于我们是做什么的。The true wealth does not consist in what we be.(3
15、)消息与他的叙述相符合。The information consists with his account.部分否定(1)(原句)However，not all advertising is about selling products and services for a profit.然而，并非所有的广告都是为了赢利而推销产品和进行服务。句式分析not all意为“并非所有的都”，all与not连用，表示部分否定。归纳拓展(1)某些表示全体意义的代词、形容词、副词与not连用表示部分否定，如代词all，both和形容词whole，every等所修饰的名词词组，包括every所构成的复合代词
16、。某些副词如altogether，always，entirely，wholly，quite等也是。(2)全部否定要用none，nobody或nothing。另外，both和everyone与not连用，也表示部分否定。both的全部否定用neither；everyone的全部否定用nobody或no one。(2)Not all the people present at the meeting agree with you.不是所有出席会议的人都支持你。(3)All men here are not honest.这儿的人并非都诚实。(4)Neither sentence is right.
17、两个句子都不对。(5)None of them know the way.他们都不知道路。即时跟踪(1)单句语法填空The meeting will be held in September，but nobody knows the date for sure.(2015重庆)(2)句型转换Not all the ants go out for the food.All the ants dont go out for the food.Not every book is educative.Every book is not educative.单词拼写1This building is o
18、ne of the classic(经典的) designs of the last century.2Do you know the life in contemporary(当代的) Britain?3He presented a new concept(概念) of the beginning of the universe.4Shes Italian by birth but is now an Australian citizen(公民)5Large corporations(公司) often have strict interviews for interviewees.6Whi
19、ch brand(牌子) of toothpaste do you use?.选词填空1Each party shall consist of not less than ten.2He is so tall that he stands out in a crowd.3I wonder if this date would be suitable for you?4I used to go outside every night to look for the stars.5They are determined to make contributions to public safety.
20、完成句子1他们并不是都去过北京。All of them have never been to Beijing.2被邀请来参加聚会的大多数艺术家来自南非。Most of the artists invited to the party were from south Africa.3这个俱乐部由200多名会员组成，在这个城市非常著名。This club，consisting of more than 200 members，is famous in this city.4随着毕业的临近，我们都在忙论文。With the time for graduation approaching，we are
21、 busy with our papers.5适合人类喝的水是越来越少了。The amount of water (which is) suitable to drink is less and less.语境填词A)用所提供单词的正确形式填空1I have a very good visual(visually) memory.2What contribution(contribute) did you make to your current organization?3I am interested in the new software you advertised(advertise
22、)4They found many different approaches to finishing(finish) the task.5Victory certainly(certain) belongs to the people.B)填写空白处所需的内容(1个单词)6The report does not consist with the fact.7This game is suitable for the old and the young.8A certain person told me everything.9Laziness contributed to his failu
23、re in the exam.10We went to see two houses，but neither was suitable.阅读理解Diet Coke，diet Pepsi，diet pills，nofat diet，vegetable diet. We are surrounded by the word “diet” everywhere we look and listen.We have so easily been attracted by the promise and potential of diet products that we have stopped th
24、inking about what diet products are doing to us.We are paying for products that harm us psychologically and physically.Diet products significantly weaken us psychologically.On one level，we are not allowing our brain to admit that our weight problems lie not in actually losing the weight，but in contr
25、olling the consumption(摄入) of fatty，highcalorie，unhealthy foods.Diet products allow us to jump over the thinking stage and go straight for the scale(秤) instead.All we have to do is to swallow or recognize the word “diet” in food labels(标签)On another level，diet products have greater psychological eff
26、ects.Every time we have a zerocalorie drink，we are telling ourselves without knowing that we dont have to work to get results.Diet products make people believe that gain comes without pain，and that life can be without resistance(抵制) and struggle.The danger of diet products lies not only in the psych
27、ological effects they have on us，but also in the physical harm that they cause.Diet foods can indirectly harm our bodies because consuming them instead of healthy foods means we are preventing our bodies from having basic nutrients(营养成分)Diet foods and diet pills contain zero calorie only because the
28、 diet industry has created chemicals to produce these wonder products.Diet products may not be nutritional，and the chemical that go into diet products are potentially dangerous.Now that we know the effects that diet products have on us，it is time to seriously think about buying them.Losing weight li
29、es in the power of minds，not in the power of chemicals.Once we realize this，we will be much better able to resist diet products，and therefore prevent the psychological harm that comes from using them.11From Paragraph 1，we learn that .Adiet products fail to bring out peoples potentialBpeople are tire
30、d of diet productsCpeople have difficulty in choosing diet productsDdiet products are misleading people答案D解析段落大意题。根据第一段的句子“We have so easily been attracted by the promise and potential of diet products that we have stopped thinking about what diet products are doing to us.We are paying for products
31、that harm us psychologically and physically.”可知，减肥产品在误导人们。故选D。12One psychological effect of diet products is that people are likely to .Ahesitate before they enjoy diet foodsBpay attention to their own eating habitsCwatch their weight rather than their dietDtry out all kinds of diet foods答案C解析细节理解题。
32、根据第二段的“Diet products allow us to jump over the thinking stage and go straight for the scale(秤) instead.”可知，减肥产品的心理影响是让我们注意体重而不是饮食。故选C。13The purpose of writing this passage is .Ato warn people of the side effect of diet productsBto tell people how to lose weightCto advise people to eat diet productsD
33、to introduce some diet products答案A解析主旨大意题。根据最后一段的“Now that we know the effects that diet products have on us，it is time to seriously think about buying them.”可知，文章是警告人们当心减肥产品的副作用。故选A。.完形填空April Fools Day is a western festival.No one 14 exactly when and how April Fools Day began.However，there are som
34、e stories about 15 it came into being.One story 16 like this：in the sixteenthcentury France，the start of the new year was on April first.It was celebrated 17 much the same way 18 it is today with parties and dancing into the late hours of the night.Then in 1562，Pope (教皇) Gregory introduced a new cal
35、endar(日历) for the Christian world，and the new year fell on January first.There were some people， 19 ，who hadnt heard or didnt believe the 20 in the date，so they 21 to celebrate New Years Day on April first. 22 played tricks on them and called them “April fools”They tried to make them believe that so
36、mething false was 23 .In France today，April first is called “April Fish”French children fool their friends by taping a paper fish to their friends 24 .When the “young fool” 25 this trick，the prankster(恶作剧者) shouts “April Fish！”Today Americans play small tricks on friends and strangers alike on the f
37、irst of April.One 26 trick on April Fools Day is 27 to a friends shoe and saying，“Your shoelace is united (你的鞋带开了)” School children might tell a classmate that school has been canceled. 28 the trick is，if you fail for the joke the prankster shouts “April Fool！” In Britain today，on the first of April
38、，even 29 newspapers，radio and TV programs tell big lies.You 30 read a science 31 showing that doctors have found a way to cure AIDS， 32 you would probably listen to a piece of news about an UFO 33 on an island.14A.understands BknowsCbelieves Dremembers答案B解析没有人确切知道愚人节是什么时候又是如何开始的。故选B。15A.when BwhyCho
39、w Dwhere答案C解析但是有一些故事是关于愚人节是如何形成的。故选C。16A.goes BtellsChappens Dwrites答案A解析有一个故事是这样的。go表示(故事或消息的)流传、传播。故选A。17A.as BlikeCwith Din答案D解析他们那时候过新年的方式和我们现在几乎一样。in the same way以同样的方式。故选D。18A.like BasCso Dfor答案B解析the same.as.意为“和一样”。故选B。19A.however BbutCtherefore Dinstead答案A解析按照新历，新年这一天改到了1月1号。但是，有些人没能听说或者听说了
40、但不相信新年日期改动了。他们还是按照老习惯在4月1号这天过年。however但是，表转折。故选A。20A.fact BnewsCchange Dinformation答案C解析参见上题解析，change改变，变化。故选C。21A.remained BcontinuedCconsidered Dwent答案B解析他们继续在4月1号过新年。continue“继续”。故选B。22A.Others BSomebodyCMany DSome答案A解析根据上文“There were some people.”可知这里是其他人开玩笑，称他们是四月愚人。Some.others.。故选A。23A.real Bt
41、rueCright Dcorrect答案B解析他们试图让他们相信一些虚假的东西是真的。true指的是和事实相符，反义词false。本句前面是“that something false was.”，所以这里选B。24A.hands BfacesCbacks Dheads答案C解析把一张裁成鱼形的纸用胶带粘到朋友的后背上。back后背。故选C。25A.discovers BseesCfound Dnotices答案A解析当小傻瓜发现的时候，恶作剧者就会喊：四月鱼。discover发现。故选A。26A.usual BcommonCfunny Dsilly答案B解析愚人节这一天最常见的恶作剧。usua
42、l通常的，习惯的；common普通的，常见的；funny滑稽的；silly傻的。故选B。27A.looking down Bpointing downCgetting down Dturning down答案B解析愚人节这一天最常见的恶作剧是指着别人的鞋子说：“你的鞋带开了。”point down指着下面。故选B。28A.Whenever BWhoeverCWhatever DWherever答案C解析不管是什么样的招数，只要那个无辜的受害者中技了，恶作剧的人就会喊：“愚人！”whatever 无论什么。29A.serious BfamousCinteresting Dimportant答案A
43、解析甚至严肃的报纸、广播和电视节目也说大谎言。serious严肃的。30A.might BshouldCcould Dmust答案A解析你可能读到科学报告。might可能，表推测。故选A。31A.letter BspeechCwriting Dreport答案D解析前文提到报纸杂志，所以是科学报告。故选D。32A.so BandCor Dbut答案C解析读到科学报道或者听到新闻。or或者。故选C。33A.lying BwalkingCflying Dlanding答案D解析不明飞行物降落到一个岛上。land着陆。故选D。.短文改错I will share a true story that h
44、appened a couple of days ago to you.One of my classmate bought a bag of snacks from a food store.A few roommates were then invited to enjoy snacks.Unluckily，all of them got poisoned and had a stomachache with our faces pale.They were quick sent to a nearby hospital.Doctors examine them and gave them
45、 some medicine.They were out of dangerous soon before taking the medicine.This accident should make us to realize the seriousness of the food safety.I strongly suggest that the whole society pays more attention to this problem.答案I will share a true story that happened a couple of days ago you.One of
46、 my bought a bag of snacks from a food store.A few roommates were then invited to enjoy snacks.Unluckily，all of them got poisoned and had a stomachache with faces pale.They were sent to a nearby hospital.Doctors them and gave them some medicine.They were out of soon taking the medicine.This accident should make us to realize the seriousness of the food safety.I strongly suggest that the whole society more attention to this problem.