1、第一部分 模块4 Unit 1话 题：购 物(Shopping)【词汇积累】1.home-made adj.家庭制作的，自制的8customer n.顾客，消费者7exchange v.交换6recreation n.消遣5salesman n.售货员4email n.电子邮件3credit n.信用2material n.物质；材料9change n.零钱第一部分 模块4 Unit 117as for 至于，对于16waist n.腰部14prefer vt.更喜欢13bargain n.讨价还价；便宜货12various adj.各种各样的11valuable adj.贵重的10expen
2、sive adj.昂贵的15satisfaction n.满意第一部分 模块4 Unit 124insist on 坚持，坚持认为22opening hours 开放时间21pick out 挑选出20on sale 上市；出售19shop online 网上购物18instead of 而不是23in the long term 从长远角度看第一部分 模块4 Unit 1【佳句背诵】1On one hand,shopping online makes shopping a lot easier and more convenient.On the other hand,paying onli
3、ne has risks.一方面，网上购物使购物更简单、更方便；但另一方面，网上付款又有风险。2As far as Im concerned,its better to do shopping in real stores because we can try the clothes on.就我而言，去实体商店购物更好，因为我们可以试穿衣服。3Since shopping online is much cheaper,I prefer shopping online to shopping in real shops.因为网上购物更便宜，所以我喜欢网上购物胜过去实体商店购物。第一部分 模块4
4、Unit 1【佳作欣赏】This passage mainly talks about different uses of Internet shopping such as buying good electronic books,booking holidays,renting films and so on.It also describes different attitudes to it.My classmates have different attitudes to it.Some think that it is very convenient to shop on line
5、.Others believe that it is unsafe to buy goods with credit cards and it is impossible to check the quality.第一部分 模块4 Unit 1As for me,I prefer traditional shopping.It is really fun to go into shops and look at the goods in person.We can choose what we really need and have a good bargain.We can talk fr
6、eely with others instead of a cold machine.I often go shopping with my parents on weekends and we have a very good communication every time.Indeed,everything is available on line and we neednt even leave our home.However,we may be cheated and waste money.So traditional shopping is better than Intern
7、et shopping.1_ vt.&vi.欺骗；作弊n.骗子；欺诈行为cheat2_ adj.清白的，无罪的；无恶意的；纯真的innocent3_ vt.治愈；解决n.药物，疗法；对策cure4_ n.评论，评价vi.评论，议论comment5_ adj.心理的；思想的，精神的；智力的mental6_ vt.推广，宣传；促销；促进，推动promote7_ n.智力，才智；情报intelligence8_ vt.咨询；请教consult9_ vt.推荐；建议，劝告；介绍recommend10_vt.购买，采购n.采购；购买的东西purchase11_ vt.&n.设计design12_ vt.
8、&n.更新；提供最新信息；使现代化update13_n.方面；层面aspect14_ n.便宜货；协议vi.讨价还价bargain15_ adv.个别地；就本人而言；本人，亲自personally16 _ vi.&vt.做 广 告，宣 传；登 广 告_ n.广告；广告宣传_ n.登广告者；广告商_ n.做广告；广告活动；广告业advertiseadvertisementadvertiseradvertising17_ adj.劝导性的；有说服力的_ vt.说服，劝说；使信服_ n.说服；劝说persuasivepersuadepersuasion18_ n.气息；呼吸 _ vi.呼吸breat
9、hbreathe19_ vt.&vi.使受益；得益于 n.益处；救济金；奖金_ adj.有益的benefitbeneficial20_ vt.确定，查明；决定；裁决_ adj.坚决的；果断的_ n.决心determinedetermineddetermination21_ adj.最新的_ adj.&adv.晚的(地),迟的(地)_ adv.后来 _ adv.近来latestlatelaterlately22_ vt.敦促，力劝；竭力主张 n.强烈的欲望，冲动_ adj.紧急的，急迫的 _ n.紧急的事urgeurgenturgency23_ vi.做出反应，回应_ n.反应；回应reactr
10、eaction1The _ showed us how the company _to the need of the customer.(react)reactionreacted2It is _ that we should take immediate action to meet the _(urge)urgenturgency3Nothing can _ her to change her mind once it is made up._ is a waste of time.(persuade)persuadePersuasion4 They are sure _ from th
11、e new timetable,which is _ to their health and study.(benefit)to benefitbeneficial5Helen _ to senior manager.He has gained _ by working hard.(promote)was promotedpromotion用所给词的适当形式填空1_ 说服某人做某事persuade sb.to do sth./into doing sth.2_旨在，目的是be meant to/aim at3_知道，意识到be aware of4_虽然，即使even if/though5_哄骗
12、某人做某事fool sb.into doing sth.6_上的当，受的骗fall for7_欺骗；捉弄play tricks on8_涉及，关于；处理，应付deal with9_弄清楚，弄懂；计算出figure out10_吸引，引起兴趣；呼吁appeal to11_把表达清楚get something across12_导致result in选用上面的短语填空He wanted to 1._ how his friend 2._allow him to hold the party which 3._ raise money for the disabled.At first,he eve
13、n thought his friend 4._ him.His friend 5._all the students donated their allowance.figure outhis teacher towas meant topersuadedplayed tricks onappealed to1even if 引导让步状语从句Even if an ad does not lie,it does not mean it is altogether innocent.【仿写】即使你一句话不说，我们也能理解你。_ a word,we can also understand you.
14、Even if you dont say2when it comes to.“当谈及/涉及的时候”When it comes to advertisements,we must all use our intelligence and not be a slave to them!【仿写】一谈到交朋友，你再怎么小心也不为过。_ you cannot be too careful.When it comes to making friends,3its time to do.“到了该做的时候了”After you have decided who your audience is,it is t
15、ime to decide what you want the audience to know or think about.【仿写】到了我们认真对待环境问题的时候了。_ the environmental problem seriously.Its time for us to take4why 引导表语从句This is why we have chosen anti-smoking as the subject of our ad campaign.【仿写】李倩的车子在半道上坏了，所以她开会迟到了。Li Qians car broke down on the way;_ she was
16、 late for the meeting.thats whyRead the text carefully and fill in the blanks.Advertisements，which often use words and pictures to persuade people 1._ buying a product or service，or believing in an idea，play an important part in our lives.There are two main types of advertisements.One is called comm
17、ercial advertisements，2._ someone has paid for to advertise a product or service.3._ they dont tell customers the complete truth.intothoseButThe 4._ one is called PSAs，5._ are made to use attractive and clever language to serve the public.They aim to teach us and help us lead 6._ lives.There are eve
18、n PSAs to teach us 7._ to live healthy lives.Our government has been using them to educate people for many years.In my opinion，when 8._ comes to advertisement，we must all use our intelligence and not be a slave to them.otherwhichbetterhowit直接引语和间接引语单项填空 1The boy asked his mother _ go out to play tab
19、le tennis.Athat he could Bif he couldCif could he Dwhether could he解析：一般疑问句由直接引语变间接引语时，用 if 或 whether引导，从句用陈述句语序。B解析：句意：他问我商店是否关门了。whether.or.意为“是否”，符合语境。2He asked me _ the store was open or closed.Awhether BwhichCthat DwhatA3He said that his car _ stolen and he _ have to telephone the police.Awas;w
20、ould Bhas been;willChad been;would Dhad been;willC解析：“车子被盗”发生在“said”之前，因此应用过去完成时；“报警”发生在“said”后，应用过去将来时。A解析：warn 后的复合宾语要用不定式作宾补，故可排除 C 和 D。never 是否定词，应放在不定式符号 to 前面。4 Mrs.Smith warned her daughter _ after drinking.Anever to drive Bto never driveCnever driving Dnever drive解析：在间接引语中，过去时间状语 during Worl
21、d War 要求 suffer 要用一般过去时；第二个空不是谓语，是结果状语，由于主语与 lose 是主动关系，所以要用现在分词形式。5The old granny once told us she _ a lot during World War，_ her husband and children.Asuffered;losing Bhad suffered;lostCsuffered;lost Dhad suffered;had lostA1.persuade vt.说服，劝说；使信服(教 材 P2)An advertisement uses words and pictures to
22、persuade people to buy a product or service,or to believe in an idea.广告用文字和图画来说服人们购买产品或服务，或者相信某种观点。(1)persuade sb.into doing/to do sth.说服某人做某事persuade sb.with sth.用说服某人persuade sb.out of doing/not to do sth.说服某人不要做某事persuade sb.of sth.使 某 人 相 信 某 事(相 当 于convince sb.of sth.)persuade sb.that.使某人相信(2)p
23、ersuasion n.说服，劝导(3)persuasive adj.有说服力的(4)“说服某人做/不做某事”的表达还有：talk sb.into/out of doing sth.reason sb.into/out of doing sth.convince sb.to do/not to do sth.(2015浙江高考书面表达)I managed to persuade my classmates into accepting my idea.我设法劝说我的同学接受我的想法。They failed to persuade the customers to buy their produ
24、cts.They failed to persuade the customers _ their products.他们未能说服顾客购买他们的产品。He tried to persuade him with a _ speech,but failed.他试图用充满说服力的演讲来说服他，但却失败了。into buyingpersuasive(1)persuade sb.to do sth.“说服某人干某事”，其结果是成功的。(2)advise sb.to do sth.“劝说某人干某事”，其结果可能是劳而无功(即“说”而未“服”)。(3)try to persuade sb.to do sth
25、.“尽力说服某人干某事”与advise sb.to do sth.同义。2.benefit vi.&vt.受益；对有好处，有助于n益处；福利，津贴(教材 P3)All of these ads are meant to benefit the public,and you can often learn a lot by following the advice they give.所有这些广告都旨在使大众受益，遵循这些广告提出的建议，你往往可以学到很多东西。(1)benefit from/by.从受益，得益于benefit sb.对某人有益(2)be of(much,great)benefi
26、t to sb.be beneficial to sb.对某人有益处for the benefit of.为了的利益(2015广东高考书面表达)They wont help the others,so I explain to them that when you help the other classmates,you can also revise the knowledge at the same time and you are sure to benefit from it.他们不帮助其他人，因此我向他们解释，当你帮助其他同学时，你也复习了知识，你一定会从中获益。(天津高考)If
27、I am lucky enough to be elected,I will make every effort to serve _ students and our club.如果我有幸当选，我将尽最大努力为同学们和俱乐部的利益服务。for the benefits of基础练习用介、副词或 benefit 的适当形式填空(1)(江西高考)As we all know,books are the source of knowledge,_ which I benefit a lot.(2)China has been pushing the reform of public hospita
28、ls _ the benefit of all its citizens.(3)_ from the teachers help,Li Ping has made great progress in his English study.forHaving benefitedfrom/by能力提升一句多译(2014江西高考书面表达)课前预习、课堂上积极参与、课后复习所学知识，让我受益匪浅。(4)It _ to preview lessons,get actively involved in class,and review what had been taught after class.(5)
29、It _ to preview lessons,get actively involved in class,and review what had been taught after class.(6)It _ to preview lessons,get actively involved in class,and review what had been taught after class.benefited me a lotis of great benefit to meis very beneficial to me3.promote vt.推广，宣传；促销；促进，推动；使晋升，
30、提升(教材 P3)Finally,I wish to tell you this:think about why you should do the things the ad suggests,or buy the product or service the ad promotes.最后，我想对大家说的是：要思考你为什么要听广告上的建议，或者购买广告上推销的产品或服务。写出下列句中 promote 的含义(1)(2015四川高考单项填空)More expressways will be built in Sichuan soon to promote the local economy._
31、(2)Advertising companies are always having to think up new ways to promote products._(3)If Im not promoted within the next two years，Im going to change jobs._促进；增进宣传提升(1)promote sb.(from sth.)to sth.把某人(从某职位)提升到某职位(2)promotion n.提升，晋级，促进get/win promotion 获得晋级 promotionHe was promoted from a clerk to
32、 a manager after many years of hard work.多年努力工作之后他由职员晋升为经理。He got rapid _，and ended up as a manager.他迅速得到提升，最后成为一位经理。She knows how to promote the sales of this product.She does a good job and she is soon promoted from a saleswoman to a manager.This position is a promotion for her.4.recommend vt.推荐；建
33、议；劝告(教材 P9)I recommend that we should purchase 10 copies for the library.我建议我们应该为学校图书室购买 10 套。(1)recommend doing sth.建议做某事recommend sb.to do sth.建议某人做某事recommend that sb.(should)do 建议某人做某事(从句用虚拟语气)(2)recommend sb.sth.向某人推荐某物recommend sth.to sb.把某物推荐给某人recommend sb.as.推荐某人为(3)recommendation n.推荐；介绍信I
34、 hope our teachers can recommend more interesting books and magazines to us and give us more free time to read them.我希望老师能给我们推荐一些更有趣的书和杂志，给我们更多的自由时间进行阅读。The doctor strongly recommended _ the amount of fat in my diet.医生强烈建议我限制饮食中脂肪的含量。limiting基础练习用所给词的适当形式填空(1)It is strongly recommended that the mach
35、ine _(check)every year.(2)(2014 浙 江 高 考 书 面 表 达)Id appreciate it if you consider my _(recommend)(3)I recommend you _(think)very carefully before you do anything foolish.(should)be checkedrecommendationto think能力提升高考小作文(4)(浙江高考)在英语读书周期间，我的一个同学向大家推荐了一句名言(quote)：“你的未来取决于很多东西，但主要取决于你。”In the English Rea
36、ding Week，_ _，which goes like this：“Your future depends on many things，but mostly on you.”one of my classmatesrecommended a quote to us5.determine vt.决定；确定；(使)下定决心；查明，裁决(教材 P18)In order to determine your audience,you will need to do a little research and analysis in advance.你需要事先做些调查和分析以确定你的广告群体。(1)
37、determine on/upon 决定determine to do sth.决定做某事(表示动作)determine sb.to do sth.使某人下决心做某事(2)determined adj.坚决的，有决心的be determined to do sth.决心做某事(表示状态)(3)determination n.决心 I have determined on/upon settling in the city after graduation.我已决定毕业后定居在城市。_ to carry out the plan in time,they will make careful pr
38、eparation.决心按时完成计划，他们会精心准备。Determined基础练习用所给词的适当形式填空(1)_(determine)to give up smoking，he threw away all of his remaining cigarettes.(2)The _(determine)look on his face showed that he had enough confidence in himself.(3)The teachers encouraging words determined him _(study)harder.(4)Lily is a _ girl,
39、once she has made up her mind,she will make her dream come true with great _.(determine)Determineddeterminedto studydetermineddetermination能力提升高考小作文(5)(2015重庆高考书面表达)作为一名高中生，最重要的任务是学习，这决定着我们的未来。As a student in senior high school,the most important task is to study hard,_which determines our future6.u
40、rge vt.敦促，力劝；强烈要求；极力主张n迫切要求；冲动(教材 P19)If we can convince young people not to start,they might then urge their parents and other people to give up smoking,too.如果我们能说服年轻人不要开始抽烟，他们就可以敦促他们的父母和其他人也戒烟。(1)urge sth./sb.on 催促某物/某人前进urge to do sth.急切做某事urge sb.to do sth.催促某人做某事urge that.(should)do sth.极力主张；强调
41、It is urged that.(should)do sth.坚决要求(2)urgent adj.紧急的；迫切的(2015广东高考书面表达)I urge to make a rule which says Learn from each other，hoping that they will learn more knowledge and make more friends by helping each other.我极力主张制定一个规则，倡导彼此相互帮助，希望他们通过相互帮助广交朋友，学习更多知识。It is strongly urged that the library _ _ op
42、en during the vacation.人们极力主张图书馆假期也开放。(should)be kept基础练习用所给词的适当形式填空(1)Our teacher urges us _(study)hard with the exam drawing near.(2)The government urged that every effort _ _(make)to bring down house prices.(3)The people in the earthquake-stricken area are in _(urge)need of food，medicine and shel
43、ters.to study(should)urgentbe made能力提升高考小作文(4)(2014江西高考书面表达)为了提高学习效率，我主张大家应该养成独立思考和及时复习的习惯。In order to improve learning efficiency，I urge that _ thinking independently and reviewing lessons in time.all of us(should)form the habit of7.be meant to 旨在，目的是；应该做(教材 P2)PSAs are often run for free,and are m
44、eant to educate people about health,safety,or any other problem that affects public welfare.公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。(1)be meant to dobe intended to do 旨在，目的是，打算be meant forbe intended for打算用作(2)mean vt.打算；意味；想要mean to do sth.打算做某事mean doing sth.意味着做某事It was meant to be an apology
45、but it only made her angry.这原本是为了道歉，但却只惹她生气。These books are not meant for primary school students.这些书不是为小学生而编写的。Im determined to solve the mystery even if it means _ to New York myself.我决心解开这个秘密，即使这意味着我要独自到纽约去一趟。travelingWhen I was young,Mother always meant me to do extra exercise and my brother was
46、 meant to practise playing the piano.We meant to give up,but Dad told us persistence meant success while laziness meant losing good chances and failure,so my brother and I had to do as we were told.8.appeal to 上诉；呼吁；吸引；引起兴趣(教材 P18)It is important to always try to appeal to the audience in order to g
47、et them to react in a certain way.为了让受众作出预期的反应，始终努力去引起他们的注意力是非常重要的。(1)appeal to sb.for sth./to do sth.向某人呼吁/恳求(2)make an appeal to sb.for sth.为向某人呼吁或请求make an appeal to sb.to do sth.呼吁/恳求某人做某事(3)appealing adj.有吸引力的；恳求的 The government appealed to the International Red Cross to help the people sufferi
48、ng from the floods.政府呼吁国际红十字会援助水灾灾民。The police are making an appeal to the public _information about the crime.警方呼吁公众提供有关这宗犯罪案件的信息。for高考小作文(1)(广东高考)作者向我们呼吁要对动物更加友好。The author _be more kind to animals.(appeal v)The author _ be more kind to animals.(appeal n)appeals to us tomakes an appeal to us to(2)
49、(重庆高考)另外，这是吸引新闻媒体的另外一种有效的方法。Whats more,it is another effective way _to appeal to thenews media9.get sth.across(to sb.)将(想法、信息等)传达(给某人);使理解(教材 P18)There are lots of different ways to get your message across when you are putting together an ad campaign.当你组织一项广告活动时，有许多不同的方法能传达你的信息。get sth.over to sb.向某
50、人讲清某事；让某人明白某事get sth.through 使正式通过；获得采纳；完成get away with 受到从轻发落；(做坏事)不受惩罚get down to(doing)sth.开始干某事get around/about 随意走动；(消息等)传播；流传get over (使)渡过，(使)穿过；克服；从中恢复过来Your meaning didnt really get across.你的意思并未真正被别人理解。After some pleasant talk,we got down _ business.寒暄笑谈之后，我们开始干正事。There is a Chinese saying
51、 going like this:Bad news gets _ quicker than good news.中国有句谚语：好事不出门，坏事传千里。We can surely get over all difficulties that may come up.我们一定能够克服可能发生的一切困难。toabout10.up to 多达；到为止，直到；从事，忙于；胜任；的责任；取决于(教材 P16)It allows you to take photographs without a break for up to 6 hours.它可以让你连续拍照达 6 个小时。写出下列句中 up to 的含
52、义(1)This hotel can accommodate up to 500 guests._(2)Up to now,the work has been quite smooth._(3)What are you up to now？_(4)Its up to you what to do next._多达直到忙于取决于up to now 直到现在(与现在完成时连用)be up to(doing)sth.某人能胜任(做)某事；正在干某事，从事着某事be up to sb.由负责，由决定Its up to sb.to do sth.由某人负责做某事。He is not up to the
53、work.他不能胜任这份工作。It is up to you _ how to get there.由你来决定怎样到达那儿。to decide1.(教材 P2)We are so used to them that we often do not even realize how many we see and hear in a day.我们对它们如此习惯以至于我们甚至没意识到一天能看到和听到多少广告。本句中含 so.that.“如此以至于”引导的结果状语从句。so形容词/副词形容词/副词形容词a/an单数名词many/few复数名词much/little不可数名词thatsucha/an形
54、容词单数名词形容词复数名词形容词不可数名词that It was so popular that it survived long after women were admitted as full students to St Andrews in 1892.它非常受欢迎，在 1892 年圣安德鲁斯大学接受女子作全日制学生之后它还存在了很长时间。I dont think our relations will suffer for _.我认为这样的小吵小闹不会妨碍我们之间的关系。Mike is such an honest worker that we all believe him.Mike
55、 is so honest _ worker that we all believe him.迈克是一个如此诚实的工人，我们都相信他。such a smallquarrel/so small a quarrela(1)当 so 或 such 提至句首时，主句须用部分倒装。(2)so/such.that.句型容易受思维定势的影响。要注意此句型中的that句子表结果。如果不是表示结果，就不能用that。So fast does light travel that we can hardly imagine its speed.光传播的速度快到我们难以想象。Peter was so excited
56、when he received an invitation from his friend to visit Chongqing.当彼得收到朋友请他到重庆参观的邀请时，他非常兴奋。2.(教材 P18)After you have decided who your audience is,it is time to decide what you want the audience to know or think about.在你确定了受众后，就到了该去确定你希望传达什么样的信息给他们或者如何引导他们的思维的时候了。(1)Its time to do.是固定句型，意为“到该做的时候了。”相关
57、用法如下：Its time for sth.Its time(for sb.)to do.Its time(that)sb.did.(2)It is/wasthe first/second/.time that sb.has/have/had done sth.这是某人第一/二/次做某事。It is time for him to consider what to do with the money.到了他考虑如何处理这笔钱的时候了。Its time that we _ the matter seriously.到了我们严肃讨论这件事情的时候了。It is the first time tha
58、t I have ever seen a man so young and so wise.我是第一次看到这么年轻而又聪明的人。discussedIt is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.重要的是，你得确切地弄清楚想要告诉观众什么，想让他们做什么分析 句中 it 是形式主语，真正的主语是后面的不定式短语；what you want to tell the audience 和 what you are trying to get them to do 是 what 引导的名词性从句，做figure out 的宾语。翻译 _。本部分内容讲解结束 按ESC键退出全屏播放
