1、话 题：购 物(Shopping)【词汇积累】1.home-made adj.家庭制作的，自制的2material n.物质；材料3salesman n.售货员4recreation n.消遣5exchange v.交换第一部分 模块4 Unit 16customer n.顾客，消费者7expensive/dear adj.昂贵的8valuable adj.贵重的9various adj.各种各样的10bargain n.讨价还价；便宜货11satisfaction n.满意第一部分 模块4 Unit 112instead of 而不是13shop online 网上购物14on sale 上
2、市；出售15pick out 挑选出16opening hours 开放时间17in the long term 从长远角度看18insist on 坚持，坚持认为第一部分 模块4 Unit 1【佳句背诵】1.On one hand,shopping online makes shopping a lot easier and more convenient.On the other hand,paying online has risks.一方面，网上购物使购物更简单、更方便；但另一方面，网上付款又有风险。2As far as Im concerned,its better to do sh
3、opping in real stores because we can try the clothes on.就我而言，去实体商店购物更好，因为我们可以试穿衣服。第一部分 模块4 Unit 1【试题展示】现在广告越来越多地出现在报纸、杂志、电视、广播甚至街头。有些人认为广告能指导消费，使消费者了解产品、商家，且精心制作的广告给人以艺术享受。而有些人认为某些虚假广告坑害消费者，也占了报刊太多的版面及电视、广播太多的时间，特别让人心烦的是插播广告。所以应该限制广告。请写一篇关于广告的短文(100 词左右),须包括上述两种观点。第一部分 模块4 Unit 1【佳作欣赏】Some people th
4、ink advertising directs choices of goods.Advertisements tell recent information about various goods and help to make a better choice.Whats more,wellmade advertisements are well received by both the young and the old.They are a kind of art works that most people enjoy.第一部分 模块4 Unit 1But other people
5、believe some advertisements dont tell real information.As a result,the users lose their money.Sometimes,advertisements cover too much space in the newspaper and take up too much time on TV and on the radio.We get tired of advertising when advertisements interrupt our favourite programmes,such as a T
6、V play,a film and so on.Most people hope advertisements will be properly limited.第一部分 模块4 Unit 11_ vt.&vi.欺骗；作弊 n.骗子；欺诈行为 2_ adj.清白的，无罪的；无恶意的；纯真的 3_ vt.治愈；解决 n.药物，疗法；对策 4_ n.评论，评价 vi.评论，议论 5 _ adj.心理的；思想的，精神的；智力的 cheatinnocentcurecommentmental 6_ vt.推广，宣传；促销；促进，推动 7_ n.智力，才智；情报 8_vt.咨询；请教 9_ vt.推荐；建
7、议，劝告；介绍 10_ vt.购买，采购 n.采购；购买的东西 11_ vt.&n.设计 12_ vt.&n.更新；提供最新信息；使现代化 13_n.方面；层面 intelligenceconsultrecommendpurchasedesignupdateaspectpromote14_ n.便宜货；协议vi.讨价还价 15_ adv.个别地；就本人而言；本人，亲自 16 _vi.&vt.做广 告，宣 传；登 广 告_ n.广告；广告宣传_n.登广告者；广告商_n.做广告；广告活动；广告业17 _adj.劝 导 性 的；有 说 服 力 的_vt.说 服，劝 说；使 信 服_n.说服；劝说ba
8、rgainpersonallyadvertiseadvertisementadvertiseradvertisingpersuasive persuade persuasion 18_ n.气息；呼吸 _v.呼吸 19_ vt.&vi.使受益；得益于 n.益处；救济金；奖金_adj.有益的 20_vt.确定，查明；决定；裁决_ adj.坚决的；果断的_ n.决心 21_ adj.最新的_ adj.&adv.晚的(地),迟的(地)adv.后来 _ adv._近来 breathbreathebenefitbeneficialdeterminedetermineddeterminationlates
9、tlatelaterlately22_ vt.敦促，力劝；竭力主张 n.强烈的欲望，冲动_ adj.紧急的，急迫的 _ n.紧急的事 23 _vi.做 出 反 应，回 应_n.反应；回应 urgeurgenturgencyreactreaction用所给词的适当形式填空1 The _showed us how the company _ to the need of the customer.(react)reactionreactedurgenturgency2It is _ that we should take immediate action tomeet the _(urge)3No
10、thing can _her to change her mind once it is made up._ is a waste of time.(persuade)persuadePersuasion4They are sure _ from the new timetable,which is _to their health and study.(benefit)to benefitbeneficial5Helen _to senior manager.He has gained _ by working hard.(promote)was promotedpromotion1_说服某
11、人做某事2_旨在，目的是 3_知道，意识到 4_虽然，即使 5_哄骗某人做某事 6_上的当，受的骗 persuade sb.to do sth./into doing sth.be meant to/aim atbe aware ofeven if/thoughfool sb.into doing sth.fall for7_欺骗；捉弄8_涉及，关于；处理，应付9_弄清楚，弄懂；计算出10_吸引，引起兴趣；呼吁11_把表达清楚12_导致play tricks ondeal withfigure outappeal toget something acrossresult in选用上面的短语填空
12、He wanted to 1._how his friend 2._ allow him to hold the party which 3._raise money for the disabled.At first,he even thought his friend 4._him.His friend 5._ all the students donated their allowance.figure outpersuaded his teacher towas meant toplayed tricks onappealed to1even if 引导让步状语从句 Even if a
13、n ad does not lie,it does not mean it is altogether innocent.【仿写】即使你一句话不说，我们也能理解你。_a word,we can also understand you.Even if you dont say2when it comes to.“当谈及/涉及的时候”When it comes to advertisements,we must all use our intelligence and not be a slave to them!【仿写】一谈到交朋友，你再怎么小心也不为过。_，you cannot be too
14、careful.When it comes to making friends3its time to do.“到了该做的时候了”After you have decided who your audience is,it is time to decide what you want the audience to know or think about.【仿写】到了我们认真对待环境问题的时候了。_the environmental problem seriously.Its time for us to take4why 引导表语从句 This is why we have chosen
15、anti-smoking as the subject of our ad campaign.【仿写】李倩的车子在半道上坏了，所以她开会迟到了。Li Qians car broke down on the way;_ she was late for the meeting.thats why阅读下面课文缩写材料，在空白处填入适当的内容(1 个单词)或括号内单词的正确形式。Advertisements,which often use words and pictures to persuade people 1._ buying a product or service,or 2._(beli
16、eve)in an idea,play an important part in our lives.There are two main types of advertisements.One 3._(call)commercial advertisement.intobelievingis calledA commercial advertisement is one 4._ someone has paid for 5._(advertise)a product or service.But they dont tell customers the complete truth.The
17、other one is called PSAs,6._are made to use 7._(attract)pictures and clever language to serve the public.whichto advertisewhichattractiveThey aim to teach us and help us lead 8._(good)lives than before.There are even PSAs to teach us how to live healthy lives.Our government has been using them to ed
18、ucate people for many years.In my opinion,when 9._ comes to advertisements,we must all use our 10._(intelligent)and not be a slave to them.betteritintelligence直接引语和间接引语用括号里的词将下列句子变成间接引语1Mr.Wang said,“I will leave for Shanghai on business next month,children.”(tell)_ _ Mr.Wang told the children that
19、he would leave for Shanghai on business the next month.The father asked his son where he was going.2“Where are you going？”the father asked his son.(ask)_ 5“Dont make so much noise in class,boys and girls，”said the teacher.(tell)_ _4“Let me pack the parcel for you，”he said.(offer)_3“Are you sorry for
20、 what you have done？”the mother asked the naughty boy.(ask)_ _The mother asked the naughty boy if he was sorry for what he had done.He offered to pack the parcel for me.The teacher told the boys and girls not to make so much noise in class.1.persuade vt.说服，劝说；使信服(教材 P2)An advertisement uses words an
21、d pictures to persuade people to buy a product or service,or to believe in an idea.广告用文字和图画来说服人们购买产品或服务，或者相信某种观点。(1)persuade sb.into doing/to do sth.说服某人做某事 persuade sb.with sth.用说服某人 persuade sb.out of doing/not to do sth.说服某人不要做某事 persuade sb.of sth.使某人相信某事(相当于 convince sb.of sth.)persuade sb.that
22、.使某人相信(2)persuasion n.说服，劝导(3)persuasive adj.有说服力的(4)“说服某人做/不做某事”的表达还有：talk sb.into/out of doing sth.reason sb.into/out of doing sth.convince sb.to do/not to do sth.(2015浙江高考书面表达)I managed to persuade my classmates into accepting my idea.我设法劝说我的同学接受我的想法。They failed to persuade the customers to buy t
23、heir products.They failed to persuade the customers into _(buy)their products.他们未能说服顾客购买他们的产品。He tried to persuade him with a _(persuade)speech,but failed.他试图用充满说服力的演讲来说服他，但却失败了。buyingpersuasive(1)persuade sb.to do sth.“说服某人干某事”，其结果是成功的。(2)advise sb.to do sth.“劝说某人干某事”，其结果可能是劳而无功(即“说”而未“服”)。(3)try t
24、o persuade sb.to do sth.“尽力说服某人干某事”与advise sb.to do sth.同义。2.benefit vi.&vt.受益；对有好处，有助于 n益处；福利，津贴(教材 P3)All of these ads are meant to benefit the public,andyou can often learn a lot by following the advice they give.所有这些广告都旨在使大众受益，遵循这些广告提出的建议，你往往可以学到很多东西。(1)benefit from/by.从受益，得益于 benefit sb.对某人有益(2
25、)be of(much,great)benefit to sb.be beneficial to sb.对某人有益处 for the benefit of.为了的利益(2015广东高考书面表达)They wont help the others,so I explain to them that when you help the other classmates,you can also revise the knowledge at the same time and you are sure to benefit from it.他们不帮助其他人，因此我向他们解释，当你帮助其他同学时，你
26、也复习了知识，你一定会从中获益。(天津高考)If I am lucky enough to be elected,I will make every effort to serve _ students and our club.如果我有幸当选，我将尽最大努力为同学们和俱乐部的利益服务。for the benefits of基础练习单句语法填空(1)(江 西 高 考)As we all know,books are the source of knowledge,_ which I benefit a lot.(2)China has been pushing the reform of pu
27、blic hospitals _the benefit of all its citizens.(3)_(benefit)from the teachers help,Li Ping has made great progress in his English study.from/byforHaving benefited能力提升一句多译(2014江西高考书面表达)课前预习、课堂上积极参与、课后复习所学知识，让我受益匪浅。(4)It _ to preview lessons,get actively involved in class,and review what had been tau
28、ght after class.(5)It _ to preview lessons,get actively involved in class,and review what had been taught after class.(6)It _to preview lessons,get actively involved in class,and review what had been taught after class.is of great benefit to meis very beneficial to mebenefited me a lot 3.promote vt.
29、推广，宣传；促销；促进，推动；使晋升，提升(教材 P3)Finally,I wish to tell you this:think about why you should do the things the ad suggests,or buy the product or service the ad promotes.最后，我想对大家说的是：要思考你为什么要听广告上的建议，或者购买广告上推销的产品或服务。写出下列句中 promote 的含义(1)(2015四川高考单项填空)More expressways will be built in Sichuan soon to promote
30、the local economy._ (2)Advertising companies are always having to think up new ways to promote products._ (3)If Im not promoted within the next two years，Im going to change jobs._ 促进；增进宣传提升(1)promote sb.(from sth.)to sth.把某人(从某职位)提升到某职位(2)promotion n.提升，晋级，促进 get/win promotion 获得晋级 He was promoted f
31、rom a clerk to a manager after many years of hard work.多年努力工作之后他由职员晋升为经理。He got rapid _(promote)，and ended up as a manager.他迅速得到提升，最后成为一位经理。promotionShe knows how to promote the sales of this product.She does a good job and she is soon promoted from a saleswoman to a manager.This position is a promo
32、tion for her.4.recommend vt.推荐；建议；劝告(教材 P9)I recommend that we should purchase 10 copies for the library.我建议我们应该为学校图书室购买 10 套。(1)recommend doing sth.建议做某事recommend sb.to do sth.建议某人做某事 recommend that sb.(should)do 建议某人做某事(从句用虚拟语气)(2)recommend sb.sth.向某人推荐某物 recommend sth.to sb.把某物推荐给 某人 recommend sb
33、.as.推荐某人为(3)recommendation n.推荐；介绍信I hope our teachers can recommend more interesting books and magazines to us and give us more free time to read them.我希望老师能给我们推荐一些更有趣的书和杂志，给我们更多的自由时间进行阅读。The doctor strongly recommended _(limit)the amount of fat in my diet.医生强烈建议我限制饮食中脂肪的含量。limiting 基础练习单句语法填空(1)It
34、 is strongly recommended that the machine _(check)every year.(2)(2014浙江高考书面表达)Id appreciate it if you consider my _(recommend)(3)I recommend you _(think)very carefully before you do anything foolish.(should)be checkedrecommendationto think能力提升高考小作文(4)(浙江高考)在英语读书周期间，我的一个同学向大家推荐了一句名言(quote)：“你的未来取决于很多
35、东西，但主要取决于你。”In the English Reading Week，_，which goes like this：“Your future depends on many things，but mostly on you.”one of my classmates recommended a quote to us5.determine vt.决定；确定；(使)下定决心；查明，裁决(教材 P18)In order to determine your audience,you will need to do a little research and analysis in adva
36、nce.你需要事先做些调查和分析以确定你的广告群体。(1)determine on/upon 决定 determine to do sth.决定做某事(表示动作)determine sb.to do sth.使某人下决心做某事(2)determined adj.坚决的，有决心的 be determined to do sth.决心做某事(表示状态)(3)determination n.决心 I have determined on/upon settling in the city after graduation.我已决定毕业后定居在城市。_(determine)to carry out t
37、he plan in time,they will make careful preparation.决心按时完成计划，他们会精心准备。Determined基础练习单句语法填空(1)_(determine)to give up smoking，he threw away all of his remaining cigarettes.(2)The _(determine)look on his face showed that he had enough confidence in himself.Determineddetermined(3)The teacher s encouraging
38、 words determined him _(study)harder.(4)Lily is a _ girl,once she has made up her mind,she will make her dream come true with great _.(determine)to studydetermineddetermination能力提升高考小作文(5)(2015重庆高考书面表达)作为一名高中生，最重要的任务是学习，这决定着我们的未来。As a student in senior high school,the most important task is to study
39、 hard,_ which determines our future6.urge vt.敦促，力劝；强烈要求；极力主张 n迫切要求；冲动(教材 P19)If we can convince young people not to start,they might then urge their parents and other people to give up smoking,too.如果我们能说服年轻人不要开始抽烟，他们就可以敦促他们的父母和其他人也戒烟。(1)urge sth./sb.on 催促某物/某人前进 urge to do sth.急切做某事 urge sb.to do st
40、h.催促某人做某事 urge that.(should)do sth.极力主张；强调 It is urged that.(should)do sth.坚决要求(2)urgent adj.紧急的；迫切的(2015广东高考书面表达)I urge to make a rule which says Learn from each other，hoping that they will learn more knowledge and make more friends by helping each other.我极力主张制定一个规则，倡导彼此相互学习，希望他们通过相互帮助广交朋友，学习更多知识。I
41、t is strongly urged that the library _(keep)open during the vacation.人们极力主张图书馆假期也开放。(should)be kept基础练习单句语法填空(1)Our teacher urges us _(study)hard with the exam drawing near.(2)The government urged that every effort _(make)to bring down house prices.(3)The people in the earthquake-stricken area are i
42、n _(urge)need of food，medicine and shelters.to study(should)be madeurgent能力提升高考小作文(4)(2014江西高考书面表达)为了提高学习效率，我主张大家应该养成独立思考和及时复习的习惯。In order to improve learning efficiency，I urge that _thinking independently and reviewing lessons in time.all of us(should)form the habit of7.be meant to 旨在，目的是；应该做(教材 P2
43、)PSAs are often run for free,and are meant to educate people about health,safety,or any other problem that affects public welfare.公益广告往往是免费投放的，旨在就有关健康、安全或影响到公共福利的任何其他问题教育人们。(1)be meant to dobe intended to do 旨在，目的是，打算 be meant forbe intended for 打算用作(2)mean vt.打算；意味；想要 mean to do sth.打算做某事 mean doin
44、g sth.意味着做某事 It was meant to be an apology but it only made her angry.这原本是为了道歉，但却只惹她生气。These books are not meant for primary school students.这些书不是为小学生而编写的。Im determined to solve the mystery even if it means _(travel)to New York myself.我决心解开这个秘密，即使这意味着我要独自到纽约去一趟。travelingWhen I was young,Mother alway
45、s meant me to do extra exercise and my brother was meant to practise playing the piano.We meant to give up,but Dad told us persistence meant success while laziness meant losing good chances and failure,so my brother and I had to do as we were told.8.appeal to 上诉；呼吁；吸引；引起兴趣(教材 P18)It is important to
46、always try to appeal to the audience in order to get them to react in a certain way.为了让受众作出预期的反应，始终努力去引起他们的注意力是非常重要的。(1)appeal to sb.for sth./to do sth.向某人呼吁/恳求(2)make an appeal to sb.for sth.为向某人呼吁或请求 make an appeal to sb.to do sth.呼吁/恳求某人做某事(3)appealing adj.有吸引力的；恳求的 The government appealed to the
47、 International Red Cross to help the people suffering from the floods.政府呼吁国际红十字会援助水灾灾民。The police are making an appeal to the public _ information about the crime.警方呼吁公众提供有关这宗犯罪案件的信息。forto appeal to the news mediamakes an appeal to us to高考小作文(1)(广东高考)作者向我们呼吁要对动物更加友好。The author _be more kind to anima
48、ls.(appeal v)The author _be more kind to animals.(appeal n)(2)(重庆高考)另外，这是吸引新闻媒体的另外一种有效的方法。Whats more,it is another effective way _appeals to us to9.get sth.across(to sb.)将(想法、信息等)传达(给某人);使理解(教材 P18)There are lots of different ways to get your message across when you are putting together an ad campai
49、gn.当你组织一项广告活动时，有许多不同的方法能传达你的信息。get sth.over to sb.向某人讲清某事；让某人明白某事 get sth.through 使正式通过；获得采纳；完成 get away with 受到从轻发落；(做坏事)不受惩罚 get down to(doing)sth.开始干某事 get around/about 随意走动；(消息等)传播；流传 get over 解决；控制；克服；从中恢复过来 Your meaning didnt really get across.你的意思并未真正被别人理解。After some pleasant talk,we got down
50、 _ business.寒暄笑谈之后，我们开始干正事。There is a Chinese saying going like this:Bad news gets _ quicker than good news.中国有句谚语：好事不出门，坏事传千里。We can surely get over all difficulties that may come up.我们一定能够克服可能发生的一切困难。aboutto10.up to 多达；到为止，直到；从事，忙于；胜任；的责任；取决于(教材 P16)It allows you to take photographs without a brea
51、k for up to 6 hours.它可以让你连续拍照达 6 个小时。写出下列句中 up to 的含义(1)This hotel can accommodate up to 500 guests._ (2)Up to now,the work has been quite smooth._ (3)What are you up to now？_(4)Its up to you what to do next._ 多达直到忙于取决于up to now 直到现在(与现在完成时连用)be up to(doing)sth.某人能胜任(做)某事；正在干某事，从事着某事 be up to sb.由负责
52、，由决定 Its up to sb.to do sth.由某人负责做某事。He is not up to the work.他不能胜任这份工作。It is up to you _(decide)how to get there.由你来决定怎样到达那儿。to decide1.(教材 P2)We are so used to them that we often do not even realize how many we see and hear in a day.我们对它们如此习惯以至于我们甚至没意识到一天能看到和听到多少广告。本句中含 so.that.“如此以至于”引导的结果状语从句。so
53、(形容词/副词形容词a/an单数名词many/few复数名词much/little不可数名词)thatsuch(a/an形容词单数名词形容词复数名词形容词不可数名词)that It was so popular that it survived long after women were admitted as full students to St Andrews in 1892.它非常受欢迎，在 1892 年圣安德鲁斯大学接受女子作全日制学生之后它还存在了很长时间。I don t think our relations will suffer for _.我认为这样的小吵小闹不会妨碍我们之
54、间的关系。such a small quarrel/so small a quarrelMike is such an honest worker that we all believe him.Mike is so honest _worker that we all believe him.迈克是一个如此诚实的工人，我们都相信他。a(1)当 so 或 such 提至句首时，主句须用部分倒装。(2)so/such.that.句型容易受思维定势的影响。要注意此句型中的 that 句子表结果。如果不是表示结果，就不能用 that。So fast does light travel that we
55、 can hardly imagine its speed.光传播的速度快到我们难以想象。Peter was so excited when he received an invitation from his friend to visit Chongqing.当彼得收到朋友请他到重庆参观的邀请时，他非常兴奋。2.(教材 P18)After you have decided who your audience is,it is time to decide what you want the audience to know or think about.在你确定了受众后，就到了该去确定你希
56、望传达什么样的信息给他们或者如何引导他们的思维的时候了。(1)Its time to do.是固定句型，意为“到该做的时候了。”相关用法如下：Its time for sth.Its time(for sb.)to do.Its time(that)sb.did.(2)It is/wasthe first/second/.time that sb.has/have/had done sth.这是某人第一/二/次做某事。It is time for him to consider what to do with the money.到了他考虑如何处理这笔钱的时候了。Its time that w
57、e _(discuss)the matter seriously.到了我们严肃讨论这件事情的时候了。It is the first time that I have ever seen a man so young and so wise.我是第一次看到这么年轻而又聪明的人。discussedreflect改为reflectedhas改为had单句改错(1)It is time that you reflect upon your mistakes._ (2)It was the first time that she has lived independently._ It is impor
58、tant to figure out exactly what you want to tell the audience and what you are trying to get them to do.分析 句中 it 是_，真正的主语是后面的_;what you want to tell the audience 和what you are trying to get them to do 是 what 引导的_ 从句，做 figure out 的_ 。翻译 _。形式主语to figure out.to do名词性宾语重要的是，你得确切地弄清楚想要告诉观众什么，想让他们做什么本部分内容讲解结束 按ESC键退出全屏播放