1、类型4| 广告宣传考查要点方法技巧1.广告宣传的目的。2广告中提及的时间、地点、人物。3所介绍的事物、产品的特征。4所宣传的活动、项目的内容及其作用。1.浏览标题，了解大意。2找准关键词、关键句，把握住细节。3通过分析、对比，筛选出可用信息。(2016全国卷A)MusicOpera at Music Hall：1243 Elm Street.The season runs June through August，with additional performances in March and September.The Opera honors Enjoy the Arts membersh
2、ip discounts.Phone：2412742.http：/Chamber Orchestra：The Orchestra plays at Memorial Hall at 1406 Elm Street，which offers several concerts from March through June.Call 7231182 for more information.http：/Symphony Orchestra：At Music Hall and Riverbend.For ticket sales，call 3813300.Regular season runs Se
3、ptember through May at Music Hall and in summer at Riverbend.http：/www.symphony.org/home.asp College Conservatory of Music (CCM)：Performances are on the main campus(校园) of the university，usually at Patricia Cobbett Theater.CCM organizes a variety of events，including performances by the wellknown LaS
4、alle Quartet，CCMs Philharmonic Orchestra，and various groups of musicians presenting Baroque through modern music.Students with ID.cards can attend the events for free.A free schedule of events for each term is available by calling the box office at 5564183.http：/www.ccm.uc.edu/events/calendarRiverbe
5、nd Music Theater：6295 Kellogg Ave.Large outdoor theater with the closest seats under cover (price difference)Big name shows all summer long! Phone：2326220.http：/21Which number should you call if you want to see an opera?A2412742.B7231182.C3813300.D2326220.22When can you go to a concert by Chamber Or
6、chestra?AFebruary. BMay.CAugust.DNovember.23Where can students go for free performances with their ID.cards?AMusic Hall.BMemorial Hall.CPatricia Cobbett Theater.DRiverbend Music Theater.24How is Riverbend Music Theater different from the other places?AIt has seats in the open air.BIt gives shows all
7、 year round.CIt offers membership discounts.DIt presents famous musical works.【语篇解读】本文是一篇应用文广告。全文介绍了要举办的五场音乐演出。提供的信息包含音乐会的主题、电话以及网址等。长难句解读：CCM organizes a variety of events，including performances by the wellknown LaSalle Quartet，CCMs Philharmonic Orchestra，and various groups of musicians presenting
8、Baroque through modern music.分析：本句是一个含有较长介词短语的简单句。including.至句末为介词短语作定语修饰前面的events，其中by.至句末为介词短语作定语修饰其前的performances，其中presenting Baroque through modern music为现在分词短语作定语修饰其前的groups of musicians。翻译：CCM组织了各种各样的活动，包括知名的拉萨尔乐队四重奏的演出、CCM爱乐管弦乐团的演出以及各类乐队通过现代音乐呈现巴洛克艺术风格的演出。21A考查细节理解。根据第一则广告中的“The Opera honors
9、 Enjoy the Arts membership discounts.Phone: 2412742.”可以得出，如果想看歌剧，应打2412742，故选A。22B考查细节理解。根据第二则广告中的“.which offers several concerts from March through June.”可知，可以在三月至六月去听Chamber Orchestra举办的音乐会，因此May(五月)合适，故选B。23C考查细节理解。根据第四则广告中的“.usually at Patricia Cobbett Theater.”和“Students with ID.cards can atten
10、d the events for free.”可知，有身份证的学生在Patricia Cobbett Theater可以免费看演出，故选C。24A考查细节理解。从第五段第二句可知，Riverbend Music Theater提到了露天场地，而其他四个地方均没有提到，故选A。A(2017浙江名校联盟联考二)When life takes you away from home，take technology to help guide and entertain you.Travel apps can help make your trip easier and more fun.TripItS
11、ign up for a free account at the TripIt website and download the app.After that，send any email confirmations for hotels，flights，trains，theaters and other reservations to plans .TripIt will create a travel route that will be shown in the TripIt app on your phone.TripIt is free but a paid version is a
12、vailable that offers better services.Google TranslateWhen travelling outside your home country，you may need some language assistance.Google Translate is an app that can translate between 103 different languages and help you understand a language other than your native tongue.Copy and paste the text
13、into the app to see a translation.You can also handwrite the text onto the screen.Use your phones camera and point the lens at words to see the translation on the phones screen.Google Translate is available for free.OpenTableOpenTable is a restaurant reservation app to help users discover and make r
14、eservations at restaurants.Search by location，cuisine，reviews and prices.OpenTable includes 31，000 restaurants around the world.Check the app to see availability and make reservations within the app.Earn Dining Rewards by making your reservations through OpenTable and get a free meal.OpenTable is av
15、ailable free for Android and iPhone and iPad.WaterlogueWaterlogue is an app that edits photos to look like watercolor paintings.The app is best used on photos of places instead of people.It can make your photos look like works of art.Choose from 14 different filters to get different colors and effec
16、ts.Waterlogue is available for iPhone/iPad for under $4.【语篇解读】本文是一篇应用文，主要介绍了四款旅游应用软件，它们会让你的旅行更方便有趣。1Which travel app can help you plan your trip?ATripIt.BGoogle Translate.COpenTable.DWaterlogue.A考查细节理解。根据第二段的第三句“TripIt will create a travel route that will be shown in the TripIt app on your phone”可知，
17、该款软件能帮你创建旅游路线信息，给你提供较好的旅游计划，故选A项。2If you want to download the apps mentioned above，which of them do you have to pay for?AGoogle Translate. BWaterlogue.CTripIt.DOpenTable.B考查细节理解。四款软件中，只有第四款Waterlogue是付费软件，收费低于4美元。故选B项。3Google Translate responds to the following ways except Ahandwriting words on the
18、screenBcopying and pasting words into the appCreading words into the microphoneDscanning words with the cameraC考查细节理解。根据第三段中的“You can also handwrite the text onto the screen”和“Copy and paste the text into the app to see a translation”以及“Use your phones camera and point the lens at words to see the t
19、ranslation”可知，A、B、D项都提到了。只有C项(reading words into the microphone)没有提到。故选C项。B(2017浙江考前模拟)The following are several summer programs for children.Duke University ADHD ProgramAcademic Summer Program is used to help 6th to 8th graders with ADHD (注意力缺乏多动症)The program uses techniques to teach study strategi
20、es，academic support skills，and cooperative learning activities.Phone: 9194162096Location: Durham，North CarolinaEagle Hill School (Connecticut)The Summer Academic Day Program at Eagle Hill School is designed for children experiencing academic difficulty.Open to boys and girls ages 6 to 12.The summer
21、program immerses (使沉浸) kids in a total language environment specifically tailored to meet his or her needs.Phone: 2036229240Location: Greenwich，ConnecticutThe Gow SchoolThe Gow School offers a traditional summer school program experience for boys and girls ages 8 to 15.The 5week session offers a spe
22、cially designed curriculum for students who have experienced academic difficulty or have language based learning disabilities.Summer Program learners can be day students or live on campus (校园)Phone: 7166523450Location: South Wales，New YorkThe Kentwood Summer Camp ProgramThe Kentwood Summer Camp Prog
23、ram is a school program catering toward children，teens，and their families who are not being successful in the traditional school environments socially，and/or at home.It is for children and teens in grades K(Kindergarten) to 12.Phone: 9545818222 or 9546340601Location: Davie，Florida【语篇解读】本文是应用文。文章介绍了四
24、个暑期项目，这些项目专门为有不同困难的孩子“私人定制”。4Which number may parents of kids with ADHD call?A9546340601.B9194162096.C7166523450.D2036229240.B考查细节理解。由Duke University ADHD Program部分的Phone：9194162096可知，患注意力缺乏多动症的孩子的家长可以拨打9194162096。5What is special about the Gow School summer program?AIt is for successful students.BL
25、earners are limited to boys.CIt allows students to live there.DLearners are interested in language.C考查细节理解。由The Gow School部分的 Summer Program learners can be day students or live on campus可知，该项目的学生可以留宿在学校。其他三个项目都没有提到这一点。6Which program should a kid avoiding friendship attend?ADuke University ADHD Prog
26、ram.BThe Gow School summer program.CThe Summer Academic Day Program.DThe Kentwood Summer Camp Program.D考查细节理解。由The Kentwood Summer Camp Program部分的who are not being successful in the traditional school environments socially，and/or at home可知，该项目针对那些在家或学校有交际困难的人开设。回避友谊的人应该有交际障碍，故选D项。C 【导学号：38144003】(20
27、16天津高考)A Language Programme for TeenagersWelcome to Teenagers Abroad! We invite you to join us on an amazing journey of language learning.Our CoursesRegardless of your choice of course，youll develop your language ability both quickly and effectively.Our Standard Course guarantees a significant incre
28、ase in your confidence in a foreign language，with focused teaching in all 4 skill areasspeaking，listening，reading and writing.Our Intensive Course builds on our Standard Course，with 10 additional lessons per week，guaranteeing the fastest possible language learning(see table below)Course TypeDaysNumb
29、er of LessonsCourse TimetableStandard CourseMonFri20 lessons9：0012：30Intensive CourseMonFri20 lessons9：0012：3010 lessons13：0014：30EvaluationStudents are placed into classes according to their current language skills.The majority of them take an online language test before starting their programme.Ho
30、wever，if this is not available，students sit the exam on the first Monday of their course.Learning materials are provided to students throughout their course，and there will never be more than 15 participants in each class.Arrivals and TransferOur programme offers the full packagestudents are taken go
31、od care of from the start through to the very end.They are collected from the airport upon arrival and brought to their accommodation in comfort.We require the students full flight details at least 4 weeks in advance.Meals/Allergies (过敏)/Special Dietary Requirements Students are provided with breakf
32、ast，dinner and either a cooked or packed lunch (which consists of a sandwich，a drink and a dessert)Snacks outside of mealtimes may be purchased by the student individually.We ask that you let us know of any allergies or dietary requirements as well as information about any medicines you take.Dependi
33、ng on the type of allergies and/or dietary requirements，an extra charge may be made for providing special food.【语篇解读】本文是一篇应用文广告，这是一个以青少年为对象的语言项目。本文详细地介绍了这个项目的特点、优势、课程安排以及参与的条件、交通问题和需要特别注意的问题。7How does Intensive Course differ from Standard Course?AIt is less effective.BIt focuses on speaking.CIt incl
34、udes extra lessons.DIt gives you confidence.C考查细节理解。根据Our Courses中的Our Intensive Course.with 10 additional lessons per week可知，Intensive Course有别于Standard Course的地方就在于每周加课10节，故C项正确。根据Our Courses中的.youll develop your language ability both quickly and effectively.可排除A项；根据Our Courses部分可知，Standard Course
35、专注于speaking(说)，listening(听)，reading(读)和writing(写)四项技能，而Intensive Course以此为基础，额外加了10节课，故并不是专注于speaking，排除B项；而根据Our Courses中的Our Standard Course.increase in your confidence.以及Our Intensive Course.guaranteeing the fastest.learning(see table below)可知，Standard Course能增强你的自信心，排除D项。8Before starting their p
36、rogramme，students are expected to Atake a language testBhave an online interviewCprepare learning materialsDreport their language levelsA考查细节理解。根据Evaluation中的Students are placed into classes according to their current language skills.The majority of them take an online language test before starting their programme.可知，学生在开始这个项目前，得参加网上测试以确定目前的语言技能，而非进行网上面试(B项)、准备学习材料(C项)以及汇报他们的语言水平(D项)，故A项正确。