1、广东省2012届高三英语二轮复习专题训练：完型填空（21）阅读下面短文，掌握其大意，然后从115各题所给出的A、B、C和D项中，出最佳选项，并在答题卡上将该项涂黑。Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 1 , words of wisdom are soon forgotten. Once companies have attracted customer
2、s they often 2 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of business 3 that the customer remains a customer. 4
3、to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 5 , this is not surprising. What is surprising is the fact t
4、hat few companies have any idea how many customers they have lost.Only now are organizations beginning to wake up to those lost opportunities and calculate the 6 implications. Cutting down the number of customers a company loses can make a big 7 in its performance. Research in the US found that a fi
5、ve per cent decrease in the number of defecting (流失的) customers led to 8 increases of between 25 and 85 per cent.In the US, Dominos Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor quality product or service on their first visit and 9 n
6、ever returns, is losing the company thousands of dollars in 10 profits (more if you consider how many people they are likely to tell about their bad experience).The logic behind cultivating customer 11 is impossible to deny. “In practice most companies marketing effort is focused on getting customer
7、s, with little attention paid to 12 them”, says Adrian Payne of Cornfield University School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 13 customers tend to buy more, are predictable and usually cost less to service than new cu
8、stomers. Furthermore, they tend to be less price 14 , and may provide free word-of-mouth advertising. Retaining customers also makes it 15 for competitors to enter a market or increase their share of a market.1.A. in particular B. in reality C. at least D. first of all2.A. emphasize B. doubt C. over
9、look D. believe3.A. denyingB. ensuring C. arguing D. proving4.A. Moving B. Hoping C. Starting D. Failing5.A. markets B. tastes C. prices D. expenses6.A. culture B. social C. financial D. economical7.A. promise B. plan C. mistake D. difference8.A. cost B. opportunity C. profit D. budget9.A. as a resu
10、lt B. on the whole C. in conclusion D. on the contrary10.A. huge B. potential C. extra D. reasonable11.A. beliefsB. loyalty C. habits D. interest12.A. altering B. understanding C. keeping D. attracting13.A. Assumed B. Respected C. Established D. Unexpected14.A. agreeable B. flexible C. friendly D. sensitive15.A. unfair B. difficult C. essential D. convenient1-5. BCBDA 6-10. CDCAB 11-15. BCCDB高考资源网独家精品资源，欢迎下载！高考资源网Ks5uK&S%5#U