1、Section Language points()(Welcome to the unit & Reading)语 言 基 础 自 测.单词拼写根据汉语或首字母提示，写出下列单词。1I talked with my parents and persuaded(说服)them to let me play once a week.2The boy was charged with stealing，but he insisted that he was innocent(清白的，无罪的)3The singer has gone on tour to promote(宣传)his new song
2、.4Due to longtime overwork，his physical and mental(心理的)health got worse.5All necessary expenses are drawn from the public welfare(福利)funds.6Thanks to her skillful handing of the affair，the problem was solved.7I dont know whether this policy will benefit the local people.8We must pass an intelligence
3、 test before being hired by the company.9Im considering consulting my doctor about my headache which is getting worse.10Every packet of cigarettes contains poisonous chemicals that affect peoples health.拓展词汇根据词性和汉语提示写出下列单词。1advertise vt.& vi.做广告，宣传advertisement n广告；广告宣传advertising n做广告；广告活动；广告业2pers
4、uade vt.说服，劝说；使信服persuasive adj.有说服力的3breath n气息；呼吸breathe v呼吸4pleased adj.高兴，满意；乐于(做某事)pleasant adj.令人愉快的pleasing adj.令人愉快的5fool vt.欺骗，愚弄 n傻瓜foolish adj.愚蠢的6benefit vt.& vi.使受益；得益于n.益处；救济金；资金beneficial adj.有益的；有利的7intelligence n智力，才智；情报intelligent adj.有智慧的n.wideadj./adv.inadj.adj.(反义)nationwide 全国范
5、围的(地)worldwide全球范围的(地)citywide全市范围的(地)incorrect不正确的incomplete不完全的insensible无感觉的.补全短语根据提示补全下列短语。1be used to(doing)sth.习惯于(做)某事，适应2do some research on对进行研究3for free免费4be meant to旨在，目的是5be aware of知道，意识到6even if/though虽然，即使7be proud of对感到自豪8be pleased with对满意9fall for上的当，受的骗10play tricks on欺骗，捉弄11deal
6、with涉及，关于，处理，应付12by the way顺便问一下；顺便说说.选词填空选用上述短语的适当形式填空。1Even if he tried，he still couldnt catch up with other runners.2It is becoming increasingly difficult to deal with the problems of traffic in big cities.3It was meant to be a surprise；I didnt intend you to see it so soon.4In spite of(尽管)her hav
7、ing lied to us before，we fell for her story a second time.5If you keep playing tricks on others like this，you might end up losing many friends.v.sb.of sth.动词短语v.sb.for doing sth.动词短语cure sb.of sth.治好某人的病inform sb.of sth.通知某人某事warn sb.of sth.警告某人有情况blame sb.for doing sth.指责某人做某事；forgive sb.for doing
8、sth.原谅某人做某事；thank sb.for doing sth.感谢某人做某事.经典句式仿写背教材原句记句式结构仿写促落实1.We are so used to them that we often do not even realize how many we see and hear in a day.我们对广告太习以为常了，甚至常常意识不到一天当中看到和听到多少广告。so.that.“如此以至于”，that引导结果状语从句。The children are having so much fun that I hate to call them inside.孩子们玩得那么高兴，我都
9、不想叫他们进来了。2.Not all ads play tricks on us though.但并非所有的广告都跟我们玩花招。not all表示部分否定。Not all people are friendly.并非所有的人都很友好。3.When it comes to advertisements，we must all use our intelligence and not be a slave to them！谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。when it comes to.“提到/谈及”，to为介词。There is no doubt that there ar
10、e kinds of choices on the market when it comes to diet pills.毫无疑问，一提到减肥药，市面上就有各种各样的选择足以让你眼花缭乱。核 心 要 点 探 究 advertisement n广告；广告宣传(教材P1) Advertisements are a good way to sell products or services.广告是一个卖产品或出售服务的好办法。(1)put/place an advertisement in the newspaper在报纸上登广告answer/reply to an advertisement回应广
11、告/对广告做出反应(2)advertise vt.& vi. 做广告；宣传advertise sth. 为某物登广告advertise for sb./sth. 为招聘或寻找某人/物登广告(3)advertiser n. C刊登广告者advertising n. U 做广告；广告业；广告活动Advertisements persuade us that newer is better and that we will be happier with the latest products.广告让我们相信越是新的东西越好，我们对最新的产品总是很感兴趣。Both candidates are sp
12、ending millions on television advertising.两位候选人都花费数百万元在电视上做广告。We should advertise for someone to look after our children.我们该登广告招聘一些人来照看我们的孩子。Players should be allowed to earn money from advertising(advertise)应该允许运动员拍广告挣钱。 (教材P2)Below is an article about advertisements written by a student for her En
13、glish project.下面是一个学生为她的有关广告的英语课题写的一篇文章。【要点提炼】本句是一个完全倒装句。表示地点的介词或者介词短语位于句首，且谓语动词为不及物动词，主谓需倒装。使用完全倒装有以下几种情况：(1)以 here，there，in，up，down，away 等副词开头且主语是名词时；(2)以 then，now，thus，such开头且主语是名词时；(3)表语置于句首，保持句子平衡，以示强调，或上下文衔接需倒装。其结构是：be主语Between the two windows hangs a large map of China.一幅巨大的中国地图挂在两个窗户之间。There
14、 stands(stand) a temple on the top of the mountain.在山顶上有一座庙。Present at the meeting were(be) experts from Europe.出席会议的是来自于欧洲的专家。名师点津主语是代词时，主谓要用正常语序。 (教材P2)We are so used to them that we often do not even realize how many we see and hear in a day.我们对广告太习以为常了，甚至常常意识不到一天当中我们看到和听到多少广告。【要点提炼】本句是个复合句。so.th
15、at.引导结果状语从句，意为“如此以至于”，so是副词，后跟形容词或副词，that是连词，引导句子。(1)soadj./adv.that.soadj.a/an可数名词单数that.somany/few可数名词复数that.somuch/little(少)不可数名词that.(2)suchadj.不可数名词that.suchadj.可数名词复数that.sucha/anadj.可数名词单数that.soadj.a/an可数名词单数that.He runs so fast that nobody can catch up with him.他跑得非常快，以至于没人能追上他。He caught so
16、 bad a cold that he coughed day and night.他得了重感冒，所以日夜咳嗽。This book is written in such easy English that beginners can understand it.这本书是用浅易英语写的，所以初学者可以读懂。名师点津在so.that或such.that句型中，当so/such部分位于句首时，主句要用部分倒装，即把助动词放在主语前。So fast did he run that I couldnt catch up with him.他跑得那么快以至于我赶不上他。 persuade vt.说服，劝说
17、；使信服(教材P2)An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.广告利用语言和图画来说服人们购买某种产品或服务或者是相信某种理念。(1)persuade sb.to do sth./into doing sth.。说服某人做某事persuade sb.not to do /out of doing sth.说服某人不做某事persuade sb.of sth./that.使某人相信(2)persuasion n.说
18、服，劝说(3)persuasive adj.有说服力的；令人信服的After a little gentle persuasion，he agreed to come.耐心劝说一下，他就同意来了。I managed to persuade my classmates into accepting(accept)my idea.我设法说服我的同学接受了我的观点。I want to persuade him to help(help)me with the great work I am doing.我想说服他帮助我做我正在做的这项艰巨的工作。名师点津能否“说服”persuade sb.to do
19、 sth.表示“说服某人做某事”；若表示“试图说服某人做某事而未涉及结果”，则用try to persuade sb.to do sth.或advise sb.to do sth.。 be meant to旨在，目的是(教材P2)PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。(1)mean vt.打算，意图；意
20、味着mean to do sth.打算做某事mean doing sth.意味着做某事mean sb.to do sth.想要某人做某事had meant to do sth.本打算做某事(实际未做)be meant for.为而准备的(2)meaning n.含义；意义(3)meaningful adj.有意义的；重大的meaningless adj.无意义的But were never meant to let go of the part of us that knows we can have more.但是我们从未有意放手了解我们会拥有更多的那份思想。These new rules
21、for our factory will mean working(work)overtime.我们工厂的这些新制度意味着加班。Without more data we cannot make a meaningful(mean)comparison of the two systems.如果没有更多的数据，我们就无法对这两个体系作有意义的比较。语境助记When I was young，mother always meant me to do extra exercise and my brother was meant to practise playing the piano.We mea
22、nt to give up，but Dad told us persistence meant success while laziness meant losing good chances and failure，so my brother and I had to do as we were told.当我还很小的时候，母亲经常让我做额外的锻炼，我哥哥练习弹钢琴。我们本打算放弃，但是父亲告诉我们，坚持意味着胜利，然而懒惰意味着失去好的机遇或失败，所以我和哥哥坚持按要求训练。 cheat vt.& vi.欺骗；作弊 n骗子；欺诈行为(教材P2)There are laws to prote
23、ct people from advertisements that cheat people.有相关法律保护人们免受虚假广告的欺骗。cheat sb.into doing sth.哄骗某人做某事cheat sb.(out) of sth.骗某人的某物cheat at/in在中作弊What he said suggested that he was a cheat.他说的话表明他是个骗子。Several students were removed from school for cheating(cheat)in examinations.有几个学生因考试作弊而被开除。He cheated h
24、er into believing(believe)what he said.他骗她相信他的话。明辨异同(cheat/fool)cheat主要指在盈利的买卖中或游戏竞赛中欺骗人、骗取人的钱等。fool“愚弄；欺骗”，指利用人缺乏常识，心理脆弱来欺骗人。fool用作名词，意为“傻子”。用cheat，fool的适当形式填空That shopkeeper cheated the old man and fooled him into buying false products. innocent adj.清白的，无罪的；无恶意的；纯真的(教材P2)Even if an ad does not lie
25、，it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。(1)be innocent of 没有的；无罪的(2)innocence n. 无罪；无知It was a perfectly innocent remark.那是一句毫无冒犯之意的话。I see the world through the eyes of innocence(innocent)我用纯真的眼睛去看这个世界。Hes innocent of murder.在这起谋杀案中他是清白的。 (教材P2)This statement trie
26、s to fool you into assuming that the toothpaste cures bad breath，yet it does not say that！这种表述试图愚弄你，让你认为这种牙膏能够治愈口臭，然而这则广告却没那样说！(1)fool vt.欺骗，愚弄 n傻瓜(1)fool sb.into doing sth.哄骗某人做某事fool sb.out of sth.哄骗某人某物(2)make a fool of sb.愚弄/欺骗某人make a fool of oneself使自己出丑/出洋相(3)foolish adj.愚蠢的(4)foolishly adv.愚
27、蠢地He fooled her out of her money.他骗走了她的钱。Cant you see shes making a fool of you?难道你不明白她是在愚弄你吗？I let a salesclerk fool me into buying(buy) a discontinued model.我被女售货员欺骗购买了一台不再生产的型号的电视机。(2)cure vt.治愈；解决n药物，疗法；对策(1)cure sb.of sth. 治愈某人的疾病；纠正某人的不良习惯(2)a cure for sth. 的疗法；的对策It can uncover laws of nature
28、，cure diseases，make bombs，and help bridges to stand up.它(科学)可以揭示自然规律、治疗疾病、制造炸弹和帮助桥梁支撑起来。This medicine will cure you of your headache.这种药可治好你的头痛。The government is trying to find a good cure for unemployment.政府正试图寻找一种解决失业的好办法。明辨异同cure，treatcure“治愈”，强调结果，搭配为：cure sb.of sth.treat“治疗”，强调过程，搭配为：treat sb.f
29、or sth.用cure，treat的适当形式填空The doctor treated him for his headache with a new drug but didnt cure him of it. comment n评论，评价 vi.评论，议论(教材P2)The grocery just hopes that when you read the ad，you will feel pleased with the nice comment，remember the words “freshest food”，and make a mental connection with th
30、e food in the grocery.这家食品杂货店只是希望当你读到这则广告时，看到其中的好评，你会感觉非常满意，记住“最新鲜的食品”这几个词，并在心理上将其与该店里的食品联系起来。(1)make comments/a comment on/about sth.评论某事no comment无可奉告；没有意见(2)comment on sth.评论某事comment that.评论He commented that it was an excellent film.他评论这部电影很精彩。My 10yearold noticed him and made a comment on how b
31、ad it must be to have to stand outside in the cold wind.我十岁的孩子看到他并评价说他站在外面的寒风里是多么的糟糕。People were always commenting on his size.人们总是对他的个子品头论足。 (教材P3)We must not fall for this kind of trick！我们决不能上此类小把戏的当！(1)fall for 上的当，受的骗；对信以为真；爱上(某人)(1)fall in love with爱上fall behind落后；滞后fall off跌落；下降fall down倒下；坍塌f
32、all over被绊倒；跌倒；倒下(2)fall ill生病(3)fall asleep入睡The salesman said the car was in good condition，and he was foolish enough to fall for it.推销员说这辆车状况良好，而他蠢到受骗。If you dont try your best to learn all subjects，you will fall behind如果你不努力学习所有课程，你将会落后的。I rushed for the door and fell over the cat in the hallway
33、.我冲向门口，在过道被猫绊了一跤。(2)trick n骗局；玩笑，恶作剧；戏法，把戏；诀窍 vt.欺骗，欺诈(1)play a trick/tricks on/upon sb.欺骗某人；捉弄某人(2)trick sb.into(doing)sth.诱使某人(做)某事trick sb.out of sth.骗走某人某物；诈骗Her partner tried to trick her out of her share.她的合伙人企图骗走她的股份。Students often play tricks on the teacher on April Fools Day.愚人节时学生总是戏弄老师。Th
34、ere is no doubt that some advertisements trick the customers into buying their products.毫无疑问，有些广告哄骗顾客去买他们的产品。 (教材P3)Not all ads play tricks on us though.但并非所有的广告都跟我们玩花招。【要点提炼】句中not all意为“并非所有的”，表示部分否定。(1)not与表示全部概念的词all，both，every，always，altogether (全体)，wholly (全部地)等及含every的合成词everywhere，everybody，e
35、verything等连用时，无论not位于这些词的前面还是后面，都构成部分否定，常译为“不是一切/不总是都”。(2)neither，not.any，not.either，none，no one，nobody，nothing，nowhere，never等表示全部否定。Not all the students could solve this problem.并不是所有的学生都能解出这道题。All that glitters is not gold.(谚语)发亮的东西并不一定都是金子。Every girl isnt(not be) good at singing or dancing.并不是每个女
36、孩儿都能歌善舞。Neither answer is correct.两种答案都不对。 aim vt.& vi.以为目标；瞄准n目的，目标(教材P3)PSAs aim to teach us and help us lead better lives.公益广告旨在教育我们，为改善我们的生活提供帮助。(1)aim at向瞄准；旨在，针对aim at doing sth.意欲、企图、力求做某事aim to do sth.打算做某事；计划做某事be aimed at(doing)sth.旨在(做)某事，打算(做)某事(2)take aim at向瞄准without aim漫无目的地with the a
37、im of以为目标；意在Shes aiming at(trying to win)a scholarship.她在争取获得奖学金。Twenty students want to attend the class that aims to teach(teach)how to read fast.20个学生想上这个班，这个班的目标是教(学生)如何快速阅读。Take careful aim at the target before firing.开火之前仔细瞄准目标。We visit schools with the aim of getting young people interested i
38、n the theatre.我们访问学校，目的是使年轻人对戏剧感兴趣。图形助记语境助记At first，he wandered in the street without an aim.Then one day，he realized that he should aim at helping people to be aware of the importance of environmental protection.After two years efforts，he achieved his aim.起初，他在大街上毫无目的地游逛。一天，他突然认识到他应该帮助人们意识到环境保护的重要性
39、。经过两年的努力，他达到了目的。 deal with 涉及，关于；处理，应付(教材P3)These ads deal with widespread social concerns.这些广告所涉及的是广泛的社会关心的事。写出下列句中deal with的含义Some of the words and expressions deal with the special areas of their work.涉及Some measures have been taken to deal with the problem of refugees from Syria.处理She is used to
40、 dealing with all kinds of people in her job.与打交道Such people are difficult to deal with.应付Most travel agents do not deal directly with these companies.和做生意明辨异同deal with，do withdeal with该短语中的deal为不及物动词，加上介词with后才能接宾语，deal with在疑问句中常与how连用do with该短语中的do为及物动词，do with在疑问句中常与what连用，表示“处理，处置；对待”(deal with
41、，do with)Can you tell me how to deal with such problems?If you dont know what to do with it，I suggest you turn to Mr Li for advice. benefit vt.& vi.使受益；得益于n益处；救济金；奖金(教材P3)All of these ads are meant to benefit the public，and you can often learn a lot by following the advice they give.所有这些广告都旨在使公众受益，遵
42、循这些广告上的建议，你往往会学到很多东西。(1)benefit sb./sth.有益于某人或某物benefit from/by sth.受益于；从中受益(2)for the benefit of sb.for ones benefit为某人的利益be of benefit to.对有益(3)beneficial adj.有益的；受益的；得利的be beneficial to sb./sth.对某人/某物有益The Belt and Road Initiative is a systematic project，which will benefit the people around the w
43、orld.“一带一路”建设是一项系统工程，将使世界人民受益。Many of the things we now benefit from would not be around but for Thomas Edison.要不是托马斯爱迪生，我们现在从中受益的很多东西就不会存在。This dictionary will be of great benefit to/very beneficial(benefit)to me.这本字典将对我有很大益处。语境助记I suggest you give up smoking for the benefit of your health.I believ
44、e that giving up smoking will be of benefit to/be beneficial to you and it will also benefit your family a lot.In other words，your family will benefit from your stopping smoking.Especially heavy smokers will find the experience even more beneficial to them.为你的健康着想我建议你应该戒烟。我相信戒烟对你和你的家庭都是有益的。换句话说，你的家庭
45、也会从你戒烟中受益。尤其是烟瘾重的人会发现这种有益的体验。 promote vt.推广，宣传；促销；促进，推动；使晋升，提升(教材P3)Finally，I wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.最后，我想对大家说的是：要思考你为什么要做广告上建议的事情，或者购买广告上推销的产品或服务。(1)promote.to.提升至be/get promoted(to)被提升(为)(2)promot
46、ion n.促进；晋升；促销More expressways will be built in Sichuan soon to promote the local economy.为了促进当地的经济发展，很快在四川将会修建更多的高速公路。As long as you work hard，youll get promoted(promote) sooner or later.只要你努力工作，早晚你会得到提升的。Heavy promotion(promote)helped to make that novel a bestseller.有力的推广宣传使那部小说成为畅销书。 consult vt.咨
47、询；请教；商量；查阅(教材P5)Before I consulted you，I had no comprehension that a company might try to fool people into buying a product or service.在我请教你之前，我不理解为什么公司试图愚弄人们，让他们购买一种产品或服务。consult sb.about sth.向某人咨询某事consult with sb.about/on sth. 就某事和某人商量Remember，however，that you should usually consult different typ
48、es of sources.然而，你要记住，你应该多查阅不同的信息来源。An increasing number of customers are consulting them about Social Security changes.越来越多的顾客向他们咨询有关社会保障制度的变化。Ill consult with my partners about this agreement.我要同我的合伙人商量这一协议。图形助记consult名师点津不同的“查阅”refer to，look up，consult都可以用来表示“查阅，参考”的意义，但是其宾语有所不同：consult (refer to
49、)a book/dictionary；look up sth.in a book/dictionary。解构长句难句1(教材P2)We are so used to them that we often do not even realize how many we see and hear in a day.【分析】句中so.that.引导结果状语从句；how many引导动词realize的宾语从句。【翻译】我们对广告太习以为常了，甚至常常意识不到一天当中看到和听到多少广告。2(教材P23)The grocery just hopes that when you read the ad，y
50、ou will feel pleased with the nice comment，remember the words freshest food，and make a mental connection with the food in the grocery.【分析】句中的主干句为The grocery just hopes that.其中that引导宾语从句；在宾语从句中，when引导时间状语从句，主句动词为will feel，remember以及make，表示连动动作。 【翻译】这家食品杂货店只是希望当你读到这则广告时，看到其中的好评，你会感觉非常满意，记住“最新鲜的食品”这几个词
51、，在心理上将其与该店里的食品联系起来。3(教材P2)Finally，I wish to tell you this：think about why you should do the things the ad suggests，or buy the product or service the ad promotes.【分析】句中的主干句为：Finally，I wish to tell you this；or连接两个并列分句作主句中tell的直接宾语this的同位语；在并列分句一中why引导think about的宾语从句，并且the ad suggests为定语从句修饰先行词things。
52、【翻译】最后，我想告诉大家：想想你为什么要做广告建议你做的事情，或者为什么要买广告推销的产品或服务。随 堂 效 果 落 实.语境填词根据语境在空白处填入一个适当的单词或括号内单词的正确形式。1The doctor treating(treat)you for your cough is sure to cure(cure)it. 【导学号：52352019】2We finally persuaded him into accepting(accept)our views.3You should consult a veteran doctor about your illness.4He kn
53、ew the girl was the type he fell for at first sight.5We aimed to cover(cover)400 miles before nightfall.6She made helpful comments on my work.单句改错(每句一处错误)1Mr Li no longer smokes now because his wife persuaded him give up smoking last year.him后加to2China has been pushing the reform of public hospitals
54、 to the benefit of all its citizens.tofor3If you have any doubts about your health，youd better consult about your doctor at once.删去consult后的about4The government is trying to do something to promoting better understanding between the two countries.promotingpromote5The program is meant to raise funds
55、for farmers proves to be an effective approach to solving the problem of poverty.删去is.完成句子1如果你不知道这些单词的意思，你可以查词典。You may consult your dictionary if you dont know the meanings of the words.2这些礼物是要给我最亲密的朋友们的。These gifts are meant for my closest friends.3并不是所有的孩子都喜欢这部电影。Not all the children like the film.4我不知道如何处理那台旧收音机。I dont know how to deal with the old radio.5他的那么多朋友参加了他的婚礼以至于大厅里满是客人。 【导学号：52352019】So many of his friends attended his wedding that the hall was crowded with guests.第 18 页