1、高考资源网（ ），您身边的高考专家2015高考英语：完形填空（应用文）练习（2）及答案应用文【英语卷(解析)2015届河南省顶级名校高三入学定位考试（201408）】B阅读下面短文，从短文后各题所给的四个选项(A、B、C和D)中，选出可以填入空白处的最佳选项。Everyone in business has been told that success is all about attracting and retaining (留住) customers. It sounds simple and achievable. But, 41 , words of wisdom are soon
2、forgotten. Once companies have attracted customers they often 42 the second half of the story. In the excitement of beating off the competition, negotiating prices, securing orders, and delivering the product, managers tend to become carried away. They forget what they regard as the boring side of b
3、usiness 43 that the customer remains a customer. 44 to concentrate on retaining as well as attracting customers costs business huge amounts of money annually. It has been estimated that the average company loses between 10 and 30 per cent of its customers every years. In constantly changing 45 , thi
4、s is not surprising. What is surprising is the fact that few companies have any idea how many customers they have lost.Only now are organizations beginning to wake up to those lost opportunities and calculate the 46 implications. Cutting down the number of customers a company loses can make a big 47
5、 in its performance. Research in the US found that a five per cent decrease in the number of defecting (流失的) customers led to 48 increases of between 25 and 85 per cent.In the US, Dominos Pizza estimates that a regular customer is worth more than $5,000 over ten years. A customer who receives a poor
6、 quality product or service on their first visit and 49 never returns, is losing the company thousands of dollars in 50 profits (more if you consider how many people they are likely to tell about their bad experience).The logic behind cultivating customer 51 is impossible to deny. “In practice most
7、companies marketing effort is focused on getting customers, with little attention paid to 52 them”, says Adrian Payne of Cornfield University School of Management. “Research suggests that there is a close relationship between retaining customers and making profits. 53 customers tend to buy more, are
8、 predictable and usually cost less to service than new customers. Furthermore, they tend to be less price 54 , and may provide free word-of-mouth advertising. Retaining customers also makes it 55 for competitors to enter a market or increase their share of a market.41. A. in particular B. in reality
9、 C. at least D. first of all42.A. emphasize B. doubt C. overlook D. believe43.A. denying B. ensuring C. arguing D. proving44.A. Moving B. Hoping C. Starting D. Failing45.A. markets B. tastes C. prices D. expenses46. A. cultural B. social C. financial D. economical47. A. promise B. plan C. mistake D.
10、 difference48. A. cost B. opportunity C. profit D. budget49. A. as a result B. on the whole C. in conclusion D. on the contrary50.A. huge B. potential C. extra D. reasonable51. A. beliefs B. loyalty C. habits D. interest52. A. altering B. understanding C. keeping D. attracting53. A. Assumed B. Respe
11、cted C. Established D. Unexpected54.A. agreeable B. flexible C. friendly D. sensitive55.A. unfair B. difficult C. essential D. convenient 【答案】【知识点】B5 应用文 【文章综述】本文是一议论文，主要讲述公司如何保持可持续的客户，开发市场资源。【答案解析】41B介词短语辨析。A特殊地，特别地；B事实上；C至少；D首先。根据空前的but判断应选B。42C动词辨析。A强调；B怀疑；C俯瞰，眺望，忽略；D相信。句意：公司一旦吸引了顾客，他们常常忽略故事的另一部分
12、。故选C。43B动词辨析。A拒绝；B确信，确保；C争吵；D证明。句意：他们忘记了他们把什么作为生意让人厌烦的那一方面，-确保让顾客成为顾客。故选B。44D动词辨析。A移动；B希望；C开始；D未能。fail to do sth未能做某事。句意：未能像吸引顾客那样保持顾客真地让公司损失大量资金。故选D。45A根据句意：在持续变化的市场上，这是不令人吃惊的。A市场；B味道；C价格；D花费。此文讲的是公司做生意，故应是市场。选A。46C形容词辨析。A文化的；B社交的，社会的；C金融的；D经济的。financialimplication财务影响。故选C。47D名词辨析。A承诺；B计划；C错误；D区别，意
13、义。make a difference有影响，有关系。故选D。48C名词辨析。句意：我最喜欢的格言之一是。A费用；B机会；C利润；D预算。顾客的流失带来公司预算的增加，故选C。49A介词短语辨析。A结果；B总体来讲；C总之；D相反。空后是前文的结果，故应选A。50B形容词辨析。A巨大的；B潜在的；C额外的；D合情合理的。没有回头客，损失的潜在的利润。故选B。51B名词辨析。句意：它可让另一个人感觉舒服，肯定也会让你感觉更好。A相信；B忠诚；C习惯；D兴趣。故选B。52C动词辨析。A改变；B理解；C保持；D吸引。此处应是保持顾客、留住顾客。故选C。53C动词辨析A假定的，假想的；B受尊重的；C已
14、建立的；D意想不到的。句意：已建立的顾客趋于买。故选C。54D形容词辨析。根据句意：此外，他们趋于对价格更不敏感，。price sensitive价格敏感性。故选D。55B形容词辨析。A不公平的；B困难的；C重要的；D方便的。make it convenient for sb to do sth使某人做某事方便。 根据题意选B。完形填空。阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项。 As an engineering student, I had a degree and three good job offers. I cant help trembling
15、 when I hear about studies that show that women are at a _1 when it comes to math. However, I discovered: just because a subject is 2 to learn, it does not _3_ you are not good at it. You just have to grit your teeth and work harder to get good at it. _4 you do, theres a strong chance you will enjoy
16、 it more than anything else.In eighth grade I took algebra（代数学）. On one test I got only 36 percent of the _5 answers. I failed the next one, too. I started to _6_ that maybe Im just not good at this. I was lucky enough to have a teacher who didnt take my bad grades as a judgment of my 7 _, but 8 as
17、an indication that I should study more. He _ 9 me aside and told me he knew I could do better. He let me _10 the tests, and I pulled my grade up to an A.I studied a lot in college, too. I had moments of fear while sitting below the buzzing fluorescent lights in the 11 library on Saturday afternoons,
18、 when I _12_that the estrogen (雌性激素) in my body was 13_ me from understanding thermodynamics (热力学). But the _14 _ in my classes had to work just as hard, and I knew that I couldnt _15 to lose confidence in myself. I didnt want to choose between my femininity（女性）and a good career. _16_ I reminded mys
19、elf that those 17 _, the ones that say that math comes more naturally to men, are faulty.Heres a secret: math and science dont go _18 to most people. No one was _19 born knowing calculus. A woman can learn anything a man can, but first she needs to know that she can do it, and that takes a leap of 2
20、0 . It also helps to have selective hearing.1. A. difficulty B. disadvantage C. trouble D. discomfort2. A. enjoyable B. humorous C. simple D. difficult3. A. sign B. state C. mean D. exhibit4. A. Once B. Where C. Although D. Until5. A. wrong B. complete C. correct D. missing6. A. think B. suggest C.
21、choose D. decide7. A. activities B. possibilities C. characteristics D. abilities8. A. extremely B. simply C. slightly D. normally9. A. pulled B. led C. knocked D. pushed10. A. design B. attend C. desert D. retake11. A. chemistry B. engineering C. biology D. geography12. A. worried B. excited C. dis
22、turbed D. astonished13. A. protecting B. awaking C. preventing D. attempting14. A. girls B. boys C. students D. professors15. A. afford B. encourage C. persuade D. manage16. A. Also B. But C. Furthermore D. So17. A. studies B. explorations C. performances D. experiments18. A. actively B. easily C. a
23、ctually D. gradually19. A. never B. ever C. even D. often20. A. honesty B. knowledge C. reality D. faith【参考答案】BDCAC ADBAD BACBA DABBD完形填空。阅读下面短文，从短文后所给各题的A、B、C、D四个选项中，选出可以填入空白处的最佳选项。Mr. Glen is a millionaire. Five years ago, after returning from abroad to his motherland, he 1 his small company. Spea
24、king of success, Glen often tells us a story about his extra expensive “school” fee. He always 2 his success to it.At that time, Glen, who already got a Ph.D. degree, 3 to return to the homeland, starting a company. Beforeleaving, he bought a Rolex watch with the 4 made through years of work after s
25、chool and the scholarships. At the airport he had to accept the 5 customs check. The watch on his wrist was also demanded to be taken down for 6 . Glen knew that carrying thespecific goods out had to pay the tax, and he worried about paying 7 for his watch. So when he was checked, he told a lie that
26、 his watch was a 8 fake（假货）. When he was 9 of his “smarts”, immediately, in the presence of Glen, the officers hit the watch, 10 cost nearly 100,000, into pieces 11 hearing Glens words. Glen was 12 before he understood why, he was taken to the office to beexamined 13 . For many times of entry-exit 1
27、4 he knew that only those people in the “blacklist” would “enjoy” this special treatment. The officers looked over everything carefully in the box, and 15 him no matter what time of entry and exit he must accept the check and if 16 reusing and carrying fake and shoddy goods, he would be 17 according
28、 to law! Suddenly, his face turned red, and he had nothing in mind after boarding the plane for long. After returning to the homeland, he often told the story to his family, and his employees, too. He said that this made a deep 18 on him, because the additional high “school” fee that he had ever pai
29、d made him realize the value of 19 , which he wouldremember as the 20 of his success forever. 1. A. set up B. took up C. went up D. picked up 2. A. honors B. mentions C. bringsD. owes3. A. decided B. refused C. objected D. asked4. A. books B. things C. savings D. pounds5. A. ordinaryB. routine C. re
30、gular D. common6. A. look B. inspection C. test D. experiment7 .A. one B. it C. them D. these8. A. priceless B. useful C. worthless D. valuable9. A. afraid B. proud C. ashamed D. hard10. A. that B. whatC. as D. which11. A. on B. at C. who D. in12. A. disappointed B. delighted C. amazed D. satisfied1
31、3. A. strictly B. quietly C. quickly D. curiously14. A. conditions B. experiences C. experiments D. chances15. A. stopped B. hoped C. warned D. urged16. A. came out B. found out C. sent out D. set out17. A. hit B. blamed C. praised D. charged18. A. expression B. idea C. thought D. impression19. A. h
32、onesty B. lies C. goods D. bravery20. A. secret B. lesson C. choice D. belief【参考答案】ADACB BBCBD ACABC BDDAA完形填空。阅读下面短文，掌握其大意，从每题所给的A、B、C、D四个选项中，选出最佳选项。Perhaps youve attended some parties. But like New York，where a party or dinner often _1_ business with pleasure, a Washington party is a _2_ part of t
33、he business of politics, the business of making _3_ connections.Some Washington parties have a _4_ aura (气氛) about them, depending on who gives them and who is there, but most parties are open-house _5_ in fact, with the hosts not knowing most of the _6_ who are there.I went to a few of these partie
34、s _7_ I wanted to see the inside of some of the Washington mansions (公馆) I had _8_ so much about. Almost every time during the evening some man would come close to talk with me _9_, we didnt know each other at all. Such a _10_ exchange clearly proves “a gathering of friends” _11_ Washington party st
35、andards. You dont even need an _12_ to attend many Washington parties. You just have to know about them. No Washington hostess would _13_ her servants to ask you who you were. Most of the bigger parties, those with 300 or 400 guests, _14_ to impress somebody, and Washingtonians _15_.Most members of
36、the Congress ,for example, _16_ middle-class backgrounds in smaller communities _17_ the country. They are dazzled (眼花缭乱的) by _18_. They are dazzled by big names. They are ready to help Washington _19_ hostesses. They go along with them because they are good friends or they dont notice that they _20
37、_ or they dont care if they are.1. A. follows B. connects C. mixes D. goes2. A. daily B. necessary C. chief D. cheap3. A. still B. cruel C. mental D. important4. A. social B. nervous C. terrible D. simple5. A. events B. affairs C. conferences D. games6. A. guests B. customers C. guards D. guides7. A
38、. so that B. in order that C. as if D. because8. A. found B. noticed C. heard D. wrote9. A. since B. though C. when D. whether10. A. common B. strict C. public D. special11. A. including B. comparing with C. according to D. depending on12. A. invitation B. envelope C. instrument D. acceptance13. A.
39、refuse B. allow C. agree D. warn14. A. are given B. give C. are supplied D. supply15. A. easily forget B. hardly remember C. easily impress D. are easily impressed16. A. hear from B. write to C. come from D. call out17. A. over B. below C. between D. across18. A. money B. equal C. freedom D. discussion19. A. strange B. famous C. poor D. stupid20. A. are using B. are being used C. are obeying D. are being obeyed 欢迎广大教师踊跃来稿，稿酬丰厚。
