1、Unit 2 Period III Using Language一、1.She wants her paintings (display) in the gallery, but we dont think they would be very popular.2.Every great culture in the past had its own ideas of beauty (express) in art and literature.3.When he was decorating his house, he got the bedroom (paint) first.4.Clai
2、re had her luggage (check) an hour before her plane left.5.With everything well (arrange)，he left his office and had dinner with his friends.6、It was not until the next day I learned the truth. 7、Im told that I can park on side of the street. 8、They visited the Tower of London, is popular with many
3、visitors. 9、My sister keeps in touch with her friends sending e-mails. 二、 No one knows for sure when advertising first started. It is possible that it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization, which me
4、ans that people would specialize, or focus, on doing one specific job. Lets take a man well call Mr. Fielder, for example. He did everything connected with farming. He planted seeds, tended the fields, and harvested and sold his crops. At the same time, he did many other jobs on the farm. However, h
5、e didnt make the bricks for his house, cut his trees into boards, make the plows (犁), or any of the other hundreds of things a farm needs. Instead, he got them from people who specialized in doing each of those things. Suppose there was another man we shall call Mr. Plowright. Using what he knew abo
6、ut farming and working with iron, Mr. Plowright invented a plow that made farming easier. Mr. Plowright did not really like farming himself and wanted to specialize in making really good plows. Perhaps, he thought, other farmers will trade what they grow for one of my plows. How did Mr. Plowright le
7、t people know what he was doing? Why, he advertised, of course. First he opened a shop and then he put up a sign outside the shop to attract customers. That sign may have been no more than a plow carved into a piece of wood and a simple arrow pointing to the shop door. It was probably all the inform
8、ation people needed to find Mr. Plowright and his really good plows. Many historians believe that the first outdoor signs were used about five thousand years ago. Even before most people could read, they understood such signs. Shopkeepers would carve into stone, clay, or wood symbols for the product
9、s they had for sale. A medium, in advertising talk, is the way you communicate your message. You might say that the first medium used in advertising was signs with symbols. The second medium was audio, or sound, although that term is not used exactly in the way we use it today. Originally, just the
10、human voice and maybe some kind of simple instrument, such as a bell, were used to get peoples attention. A crier, in the historical sense, is not someone who weeps easily. It is someone, probably a man, with a voice loud enough to be heard over the other noises of a city. In ancient Egypt, shopkeep
11、ers might hire such a person to spread the news about their products. Often this earliest form of advertising involved a newly arrived ship loaded with goods. Perhaps the crier described the goods, explained where they came from, and praised their quality. His job was, in other words, not too differ
12、ent from a TV or radio commercial in todays world. 1.What probably led to the start of advertising? A.The discovery of iron.B.The specialization of labor.C.The appearance of new jobs.D.The development of farming techniques. 2.To advertise his plows , Mr. Plowright_ . A.praised his plows in publicB.p
13、laced a sign outside the shopC.hung an arrow pointing to the shopD.showed his products to the customers 3.The writer makes up the two stories of Mr. Fielder and Mr. Plowright in order to .A.explain the origin of advertisingB.predict the future of advertisingC.expose problems in advertisingD.provide
14、suggestions for advertising 4.The last two paragraphs are mainly about . A.the history of advertisingB.the benefits of advertisingC.the early forms of advertisingD.the basic design of advertising三、假如你是高二学生李华,得知你的美国笔友Peter被Harvard(哈佛大学)录取,请你给他写一封电子邮件。要点如下:1.表示祝贺且备受鼓舞;2.介绍自己目前的学习情况;3.请教学习方法。注意:1.词数100
15、左右;2.开头和结尾已给出,不计入总数;3.可以适当增加细节,以使行文连贯。Dear Peter, I have received your e-mail. _Yours,Li Hua答案以及解析一、1.答案：1.客观填空 displayed解析：考查动词-ed形式作宾补her paintings与 display之间为逻辑上的动宾关系,故用动词-ed形式。 2.答案：1.客观填空 expressed解析：考查动词-ed形式。句意:过去每一种伟大的文化,在艺术和文学中都有它句己的审美观被表达。该句考查have sth. done的结构,句中的ideas是被表达出来,故用动词-ed形式作宾补。
16、3.答案：1.客观填空 painted解析：考查非谓语动词。句意:当他装修房屋时, 他先把卧室粉刷了。bedroom与paint之间为逻辑上的动宾关系,故用动词-ed形式作宾补。 4.答案：1.客观填空 checked解析：考查非谓语动词。句意:Claire在登机前一小时,让她(携带)的行李接受了检杳。have sth. done让某物被,宾语her luggage和check之间是逻辑上的动宾关系。 5.答案：1.客观填空 arranged解析：考查非谓语动词。句意:一切都很好地被安排就绪,他离开他的办公室与他的朋友们共进晚餐。此处为 with复合结构,everything被安棑,故用动词-
17、ed形式作宾补。 6. that考查强调句型。句意:直到第二天,我才得知(事情的)真相。分析句子结构可知,该题考査 It is/was. + that.强调句型,强调时间状语,故填that。7. either考查either。句意:我被告知我可以在这条街的任何一边停车。根据句意可知,填either”(两者中)任何一个。8. which考查定语从句。句意:他们参观了伦敦塔,伦敦塔受许多游客的欢迎。空格后是定语从句修饰先行词Tower of London,又是非限制性定语从句,且从句中缺少主语,故用which。9. by考查介词。句意:我妹妹和她的朋友们通过发邮件保持联系。介词 by + doin
18、g.作方式状语。二、1.B; 2.B; 3.A; 4.C1.细节理解题。根据第一段内容“.it grew out of the discovery that some people did certain kinds of work better than others did them. That led to the concept of specialization.”可知,广告源自劳动分工的产生。 2.细节理解题。根据第四段内容“First he opened a shop and then he put up a sign outside the shop to attract cu
19、stomers. ”可知答案选B项。3.细节理解题。作者在第一段提出“广告源自劳动分工”这一观点后,用Mr. Fielder和 Mr. Plowright的故事来支持自己的观点,故选A项。4.主旨大意题。最后两段介绍了除了“signs with symbols”,当时人们还用“audio, or sound”的方式来做广告,它们都是各种各样的广告形式。故选C。三、答案：Dear Peter, I have received your e-mail. I am very excited and inspired by the good news that you have been admitt
20、ed into Harvard. First Id like to offer my congratulations to you on your great success and I also hope to enter a famous university just like you. Now I want to tell you something about myself. As you know, Im busy preparing for the Mid-term Examination. Day after day I work very hard and have to stay up late doing piles of papers. However, Im always feeling stressed out because my efforts dont seem to pay off, which makes me frustrated and exhausted. Will you be kind enough to give me some advice? I would appreciate it if you could write back to me as soon as possible.Yours,Li Hua
