1、Unit 1Advertising.写作单词会拼写1curevt.治愈；解决n.药物，疗法；对策2aimvt.& vi.以为目标；瞄准n.目的，目标3commentn& vi.评论，评价4trickn.骗局；玩笑；把戏vt.欺骗，欺诈5cheatvt.& vi.欺骗；作弊n.骗子；欺诈行为6purchasevt.购买，采购n.采购；购买的东西7bargainn.便宜货；协议vi.讨价还价8persuadevt.说服，劝说；使信服 persuasiveadj.有说服力的；劝说的，劝诱的9advertisevt.& vi.做广告，宣传 advertisementn.广告；广告宣传 advertis
2、ingn.做广告，广告活动；广告业10benefitvt.& vi.使受益；得益于n.益处；奖金；救济金 beneficialadj.有益的，有帮助的11determinevt.确定，查明；决定；裁决 determinedadj.坚决的，果断的，有决心的 determinationn.决心，果断12urgevt.敦促，力劝；竭力主张n.强烈的欲望，冲动 urgentadj.紧急的，急迫的 urgencyn.紧急的事13consultvt.咨询；请教 consultantn.顾问14reactvi.做出反应，回应 reactionn.反应；回应15recommendvt.推荐；建议，劝告；介绍
3、recommendationn.推荐，介绍16appealvi.有吸引力；呼吁，恳请n.吸引力；呼吁，恳求 appealingadj.有吸引力的17designvt.& n.设计 designern.设计者18shockn.震惊，惊愕vt.使震惊 shockingadj.令人震惊的 shockedadj.震惊的19innocentadj.清白的，无罪的；无恶意的；纯真的 innocencen.清白，天真，无辜20promotevt.推广；促销；促进，推动；宣传 promotionn.推广，促进，促销.阅读单词要识记21cancer n癌症22campaign n.运动23update vt.&
4、 n.更新；使现代化24aspect n.方面；层面25target n.目标；靶子 vt.瞄准；以为目标26software n.软件27media n.大众传播媒介28mental adj.心理的；思想的29motto n.座右铭；格言30yummy adj.味道好的，好吃的高频短语会默写1believe in相信2for free免费3be meant to旨在，打算4figure out想出；计算出5fall for上当，受骗6play tricks on欺骗，愚弄7deal with涉及，处理，应付8appeal to吸引；呼吁9get sth.across把某事表达清楚10disc
5、ourage sb.from.劝阻某人11be concerned about关心，挂念12die from死于教材原句会背诵句式仿写能应用1.Even if an ad does not lie，it does not mean it is altogether innocent.(even if 引导让步状语从句)1.即使你很忙，你也要尽力把所有的事情做好。 ，you should try your best to do everything well.2.When it comes to advertisements，we must all use our intelligence an
6、d not be a slave to them！(when it comes to.“当谈及的时候”)2.谈及钓鱼，约翰是个专家。 ，John is an expert.3.According to the publisher，readers do seem to be interested in this new novel.(“do/does/did动词原形”表示对动词的强调)3.使我极为高兴的是，这棵植物看上去确实和我们要找的十分地相似。To my great joy， what we were looking for.【答案】1.Even if/though you are busy
7、2.When it comes to fishing3.the plant did look exactly like精讲8个考纲单词 persuade vt.说服，劝说；使信服教材原句An advertisement uses words and pictures to persuade people to buy a product or service，or to believe in an idea.广告使用文字和图片来说服人们购买某种产品或服务或者是相信某种理念。(1)persuasiveadj.有说服力的，劝说的 persuasionn.说服，说服力(2)persuade sb.t
8、o do sth./into doing sth.说服某人做某事 persuade sb.not to do sth./out of doing sth.说服某人不要做某事 persuade sb.of sth./persuade sb.that.使某人相信As far as Im concerned, nobody was persuaded of the truth of his statement.依我看，没有人相信他的声明是真实的。She was persuaded into making peace with her parents.She was persuaded to make
9、(make) peace with her parents.她被说服与她的父母言和了。链接写作例句的其他表达方式She was talked into making peace with her parents.She was argued into making peace with her parents. aim vt.& vi. 以为目标；瞄准，对准；旨在 n目标，目的；瞄准教材原句PSAs aim to teach us and help us lead better lives.公益广告旨在教育我们，并帮助我们过更好的生活。(1)aimlessadj.无目的的 aimlessly
10、adv.无目的地(2)aim to do sth.力求做 aim at doing sth.力求达到；力争做到 be aimed at (doing) sth.目的是，旨在，针对(3)with the aim of doing sth.有目的地做某事 achieve ones aim实现某人的目标 take aim at向瞄准 without aim漫无目的地Now we have to take aim at the difficult problem and try to get it solved.现在我们不得不正视这个难题并设法解决它。The programme is aimed(ai
11、m) at teenage audience.这个节目针对的是青少年观众。Then a discussion will be held，aiming to improve(improve) mutual understanding.然后，将举行一次讨论，力求增进相互理解。 benefit vt.& vi.使受益；得益于 n. 利益；救济金；奖金高考佳句Many of the things we now benefit from would not be around but for Thomas Edison.(2015年江苏高考单项填空)要不是托马斯爱迪生的话，我们现在从中受益的很多东西就不
12、会存在。(1)beneficialadj.有益的 be beneficial to对有益(2)benefit from从中获益(3)be of benefit to.对有益 for the benefit of sb.为了某人的利益I benefit a great deal from reading.我从阅读中受益良多。Law is established for the benefit of human being.法律是为人类的利益而制定的。However，forgiveness is possible，and it can be surprisingly beneficial(bene
13、fit) to your physical and mental health.然而，宽恕是可能的，它会给你的身心健康带来意想不到的益处。链接写作同义句改写The new regulation will be of benefit to everyone concerned. (用beneficial改写) (用benefit from改写) (用benefit v. 改写)【答案】The new regulation will be beneficial to everyone concerned.Everyone concerned will benefit from the new re
14、gulation.The new regulation will benefit everyone concerned. consult vt. 咨询；请教；商量教材原句Before I consulted you，I had no comprehension that a company might try to fool people into buying a product or service.在请教您之前，我还不知道公司可能会尽力去欺骗人们购买他们的产品或者服务。consult sb.about sth.向某人咨询有关某事consult with sb.与某人商量/协商/磋商Con
15、sult your doctor about how much exercise you should attempt.咨询一下医生你需要多大的运动量。I consulted with a friend of mine about this matter.我就此事与我的一个朋友商量。 recommend vt. 推荐；建议，劝告；介绍高考佳句It was really annoying；I couldnt get access to the data bank you had recommended.(2016年天津高考单项填空)真令人生气，我不能进入你推荐的数据库。(1)recommenda
16、tion.n推荐；建议(2)recommend sth.to sb. recommend sb.sth.向某人推荐某物 recommend sth.for推荐某物作(某种用途) recommend sb.as.推荐某人担任(某职务)(3)recommend that sb.(should)do sth. recommend(ones)doing sth. recommend sb.to do sth.建议某人做某事It is such a great hotel that I would recommend it to any friend of mine who is going to Be
17、ijing.这个旅馆很好，我会把它推荐给我的任何一个来北京的朋友。I recommend you to think(think) very carefully before you make any decision.我建议你在做任何决定之前仔细考虑一下。I recommend that you (should) go(go) by subway.我建议你坐地铁去。名师点津recommend(建议)后跟宾语从句时，从句的谓语动词用虚拟语气，即“should动词原形”，should可以省略。 determine vt. 确定，查明；决定；裁决教材原句In order to determine y
18、our audience，you will need to do a little research and analysis in advance.为了确定你的观众，你需要事先做一点调查和分析。(1)determined adj.有决心的，坚定的 be determined to do sth.决心做某事(2)determination n.决心；果断；坚定(3)determine从句决定 determine to do sth.决定做某事 determine on sth.就某事做出决定I have determined on working as a volunteer teacher
19、in the countryside after graduation.我已决定毕业后到农村支教。Determined(determine) to study hard, he bored a hole in the wall to“steal” light from his neighbor to read at night.决心努力学习，他在墙上挖了洞从邻居家“偷”光为的是晚上看书。So difficult did I feel it to live in an Englishspeaking country that I determine to learn (learn) Englis
20、h well.感到生活在一个说英语的国家是这么难，因此我决定学好英语。 appeal vi.有吸引力；呼吁，恳请 n. 吸引力；呼吁，恳求教材原句It is important to always try to appeal to the audience in order to get them to react in a certain way.为了让观众作出预期的反应，努力去吸引他们是很重要的。(1)appealing adj.有吸引力的；恳求的(2)appeal to sb.for sth.为向某人呼吁或请求 appeal to sb.to do sth.恳求/呼吁某人做某事(3)ma
21、ke an appeal to sb.for sth.为向某人呼吁或请求 make an appeal to sb.to do sth.呼吁/恳求某人做某事Besides，businesses seek to appeal to customers senses.(2015年重庆高考阅读理解B)此外，商业公司寻求吸引顾客们的感官。We appealed to all students and teachers to keep (keep) the environment clean and to make our school a beautiful home.我们呼吁学生和老师保持环境干净，
22、使我们的校园成为一个美丽的家园。Sport has become an important form of entertainment，appealing(appeal) to both men and women.体育运动已成为一种重要的娱乐形式，吸引着男男女女。 【导学号：92872053】 urge vt. 敦促，力劝；竭力主张 n. 强烈的欲望，冲动高考佳句There are several reasons to believe that the urges to help，inform and share are not taught.(2016年江苏高考阅读理解B)有几个理由可以相
23、信：帮助、告知和分享的欲望不是被教的。(1)urgent adj.紧急的，急迫的 urgency n.紧急情况(2)urge sb.to do sth.敦促/力劝某人做某事 urge that.(should) do.敦促/主张做 have an/the urge to do sth.渴望做某事We all have the urge to possess something that has aesthetic value，and that is why we treasure paintings or fine furniture.我们大家都迫切想拥有具有美学价值的东西，那就是我们珍视名画
24、和精品家具的原因。We urged her to come (come) to the party with us，but she insisted that she was too tired.我们力劝她同我们一起来参加聚会，但她坚持说她太累了。The people in the earthquakestricken area in urgent(urge) need of food，medicine and shelters.地震灾区的人们急需食品、药品和住的地方。名师点津urge后接 that引导的宾语从句时，从句谓语动词用虚拟语气，即“should动词原形”，should可以省略。 诠
25、释3个核心短语 be meant to旨在，目的是教材原句PSAs are often run for free，and are meant to educate people about health，safety，or any other problem that affects public welfare.公益广告往往是免费投放的，旨在就健康、安全或其他影响公共福利的问题教育公众。be meant to dobe intended to do旨在做，目的是做be meant forbe intended for打算用作mean to do sth.打算做某事mean sb.to do
26、sth.打算让某人做某事mean doing sth.意味着做某事Ive been meaning to ask(ask)you if you want to come for a meal next week.我一直打算问问你，下周你要不要来吃饭。What he said doesnt mean trying(try) to figure out whats wrong with the other person.他的话并不意味着尽力弄清楚跟别人之间怎么了。 deal with 涉及，关于；对待；处理，应付，解决；与打交道，做生意；探讨教材原句These ads deal with wide
27、spread social concerns.这些广告涉及整个社会广泛关注的问题。一词多义写出句中deal with的含义I have had a good idea to deal with the problem about air pollution.解决，处理Dweck has been studying how people deal with failure for 40 years.对付，应付Its said that his latest book deals with childrens safety at school.涉及，关于It is important to lea
28、rn to use the related trade rules while dealing with foreign companies.与打交道，做生意do with处理，对待(多与what连用)deal with处理，对付(多与how连用)He doesnt know what to do with this problem.他不知道如何处理这个问题。 get sth.across (to sb.)将(想法、信息等)传达(给某人)；使理解；把表达清楚教材原句There are lots of different ways to get your message across when
29、you are putting together an ad campaign.当组织一场广告宣传活动时，有许多不同的方式可用来传递讯息。get away with侥幸成功；(做坏事)不受到惩罚get along with与相处；进展get through通过；完成；打通电话；度过get away from逃离，摆脱，避免get down to开始认真做，开始认真处理get over克服，战胜Do you think the murderer should get away with it？你认为凶手应当不受惩罚吗？Thankfully，I managed to get through the
30、 game and the pain was worth it in the end.幸好，我设法打完了比赛，最终为此做出的努力也没有白费。We are certain that he will get over his illness.我们相信他一定会战胜病魔的。 【导学号：92872054】突破2个高考句型 (教材P2)Even if an ad does not lie，it does not mean it is altogether innocent.即使一则广告没有撒谎，也并不意味着这则广告就是完全“清白”的。句中even if“尽管，即使”，可与even though互换，可放在
31、句首或句中引导让步状语从句。Such people always stick to their views，even if it means that they may get into trouble.这种人总是坚持自己的观点，即使这意味着他们可能会陷入困境。My grandfather still plays tennis now and then，even though he is in his nineties.(2016年北京高考单项填空)即使九十多岁了，我的爷爷偶尔也打网球。 (教材P9)According to the publisher，readers do seem to b
32、e interested in this new novel.根据出版商的说法，读者的确好像是对这本新小说感兴趣。句中do“的确，确实”，是强调谓语动词的助动词。If you have a job，do devote yourself to it and finally you will succeed.如果你有一份工作，务必要全力以赴地去做，最终你会成功的。do表示强调：(1)只能用“do/does/did动词原形”，没有别的形式；(2)只能用于一般现在时和一般过去时的肯定句中。However，it seems as though Byron did manage to pass the t
33、ime pleasantly enough.然而，似乎拜伦的确设法很愉快地度过了那段时光。Do wait for me until Im back.一定要等我回来。多角快练练单词 练短语 练句型基础考点全面练.单句语法填空1 (design)for children，the album became popular with parents immediately it came out.2It is wrong to sacrifice the environment (promote) the economic growth.3Although her relatives didnt th
34、ink she could live for three months，the old doctor finally cured her her disease.4Playing tricks others is something we should never do. 【导学号：92872055】5The number of deaths from heart disease will be reduced greatly if people are persuaded (eat) more fruit and vegetables.6If this product does not gi
35、ve you complete satisfaction, please return it to the manufacturer，stating when it (purchase). 7They put an (advertise)in The Morning News, offering a high salary for the right person.8 (please) with the effect of the color change, the woman smiled with satisfaction.【答案】1.Designed2.to promote3.of4.o
36、n5.to eat6.is purchased7.advertisement8.Pleased.单句改错1The boy is too young to know what to deal with the trouble. 2It is amazed to see such a gentleman should be so rude to an old lady. 3These small businesses have been benefited greatly from the fall in interest rates. 4It is strongly recommended th
37、at the machines must be checked every year. 【导学号：92872056】 5It is the first time after graduation that I celebrated the Midautumn Festival with my family. 6The news of his death was shock to us. 【答案】1.what 改为 how2.amazed 改为 amazing3.去掉been4.去掉must或改为 should5.celebrated 前加 have6.shock 前加 a重难考点多维练1aim
38、点点练(1)单句语法填空This activity is aimed at (improve) the students ability of listening and speaking.I dont know whom the Ministers remarks were aimed, but he ought not to say such things.His brother aims (be) a policeman.Never do anything aim，or youll gain nothing. 【导学号：92872057】(2)翻译句子格林先生来中国的目的是游览长城。 (
39、with the aim of)(3)单句改错When shooting an arrow，one must aim the target. Slowly he raised his bow and began to take the aim at the bird. 【答案】improvingatto bewithoutMr.Green came to China with the aim of visiting the Great Wall.aim后加at去掉第一个the2determine面面观(1)单句语法填空We are determined (get) the work done
40、before Friday.He has overcome his difficulties with courage and (determine)You should determine your major as early as possible. 【导学号：92872058】(2)完成句子他决心在学习上超越其他人。He determined in study.决心不再回来，他头也不回地冲了出去。 ， he rushed out without looking back.【答案】to getdeterminationon/uponto get ahead of the othersDe
41、termined never to come back3get短语多棱镜(1)用get的相关短语填空In addition, every student can be in harmony with foreign friends, which makes it easy for you to them.He said that we should the hard times together.Now lets business, otherwise our boss would shout at us.Though he explained it once again, his meani
42、ng didnt really to us.(2)完成句子并按要求升级句式消息很快传开了。The news quickly.当地人们十分恐慌，开始逃离自己的家园。The local people were frightened and began to (用as a result 把合为一句) (把改为独立主格结构，然后和合成一句)【答案】get along withget throughget down toget acrossgot about/aroundget away from their homeThe news got about/around quickly and as a
43、result, the local people were frightened and began to get away from their home.The news getting about/around quickly，the local people were frightened and began to get away from their home.课文语法填空根据P2课文内容，在空格处填入适当的内容(1个单词)或括号内单词的正确形式。Advertisements, which often use words and pictures to persuade peopl
44、e into 1. (buy) a product or service, or believing in an idea, 2. (play)an important part in our lives. There are two main types of advertisements. One is called commercial advertisements, those someone has paid for to advertise a product or 3. (serve). But they dont tell 4. (custom) the complete tr
45、uth.The other one is called PSAs, 5. are made 6. (use) attractive and clever language to serve the public. They aim 7. (teach) us and help us lead better lives. There are even PSAs to teach us 8. to live healthy lives. Our government has been using them to educate people for many years.In my opinion
46、，when 9. comes to advertisement，we must all use our 10. (intelligent) and not be a slave to them.【答案】1.buying2.play3.service4.customers5.which6.to use7.to teach8.how9.it10.intelligence.课文短文改错根据P18课文内容，对下面材料进行修改。文中共有10处语言错误，每句中最多有两处。错误涉及一个单词的增加、删除或修改。Unlike a single advertisement，an ad campaign is a
47、planning programme of advertisements using various kinds of ads to reach a certain audiences.When you start a successfully ad campaign，you must have a clear aim and an audience on mind.It is important to figure out exactly which you want to tell the audience and what you are trying to get it to do.I
48、n an ad campaign you may need employ different kinds of media，including posters，newspapers，magazines，radio or television.You should first consider three questions.1Who is the audience for your ad campaign?2What do you want your ad campaign to saying?3How do you reach to your audience?【答案】第一句：plannin
49、g 改为 planned；audiences 改为 audience第二句：successfully 改为 successful；on 改为 in第三句：which 改为 what；it 改为 them第四句：need 后加 to；or 改为 and第七句：saying 改为 say第八句：去掉to.高考话题微写作根据提示，运用本单元所学知识完成下面小作文并背诵成文。1随着广告业的发展，人们从广告中受益更多，尤其是年轻人。(advertise，benefit)2在某些方面，有些广告充满智慧，人们对此非常满意。(aspect，intelligence)3尽管它们很吸引你，但并不是所有的内容都是真
50、实的。(appeal to，not all)4你应该小心不要被说服买一些过时的便宜货。(persuade，purchase，bargain)5因为这些广告使用一些把戏，目的是敦促你和大公司做生意。(trick，be aimed at doing sth.，urge，deal with)6我个人认为，我们应该保持清醒的头脑，否则就会上当受骗。(personally，fall for) 【参考范文】With the development of advertising, people benefit more from it，especially the youth. In some aspect
51、s, some advertisements are full of intelligence, with which people are pleased. Even though they appeal to you, not all the content is true. You should be careful not to be persuaded to purchase some outofdate bargains. Because these advertisements use some tricks，aimed at urging you to deal with corporations.Personally，we should keep a clear head，or we will fall for them.版权所有：高考资源网()