1、Unit 11课时跟踪练(三) Lesson 2 & Lesson 3 Pre-reading.阅读理解AThe appeal of advertising to buying motives can have both negative and positive effects. Consumers may be convinced to buy a product of poor quality or high price because of an advertisement. For example, some advertisers have appealed to peoples
2、desire for better fuel economy for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are worthless and a waste of consumers money.Sometimes advertising is intentionally misleading. A few years ago, a brand of bread was offered to dieters w
3、ith the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just regular bread. There were fewer calories because it was sliced very thin, but there was the same number of calories in every loaf.On the positive side, emotional appeals may respond
4、 to a consumers real concerns. Consider fire insurance. Fire insurance may be sold by appealing to fear of loss. But fear of loss is the real reason for fire insurance. The security of knowing that property is protected by insurance makes the purchase of fire insurance a worthwhile investment for mo
5、st people. If consumers consider the quality of the insurance plans as well as the message in the ads, they will benefit from the advertising.Each consumer must evaluate her or his own situation. Are the benefits of the product important enough to justify buying it? Advertising is intended to appeal
6、 to consumers. But it does not force them to buy the product. Consumers still control the final buying decision.语篇解读：广告的吸引力有积极影响也有消极影响，但买不买商品最终决定权在消费者手中。1Advertising can persuade the consumer to buy worthless products by _.Astressing their high qualityBconvincing him of their low priceCmaintaining a
7、 balance between quality and priceDappealing to his buying motives解析：选D推理判断题。从第一段看出，广告能说服人购买没有价值的产品就是因为它能投其所好，抓住消费者的购买心理。故选D。2The reason why the bread advertisement is misleading is that _.Athin slices of bread could contain more caloriesBthe loaf was cut into regular slicesCthe bread was not genuin
8、e breadDthe total number of calories in the loaf remained the same解析：选D细节理解题。文章第二段举了一个消费者被误导的例子。由本段最后一句可知，面包广告的误导性在于整条面包的热量总数并未减少。3It can be inferred from the text that a smart consumer should _.Athink carefully about the benefits described in the advertisementsBguard against the deceiving nature of
9、 advertisementsCbe familiar with various advertising strategiesDavoid buying products that have strong emotional appeal解析：选A推理判断题。广告的目的是吸引消费者，但不能强迫消费者购买，最终的选择权还是在消费者手里。故选A。4The text is mainly about _.Ahow to make a wise buying decisionBways to protect the interests of the consumerCthe positive and n
10、egative aspects of advertisingDthe function of advertisements in promoting sales解析：选C主旨大意题。文章的主旨就在开头处“The appeal of advertising to buying motives can have both negative and positive effects.”故选C。BLondon The Edinburgh Festival, the biggest arts festival of its kind in the world, got under way in the
11、Scotland capital on Sunday with a concert that included Hector Berliozs “To Deum”， under the direction of Christoph von Dohnanyi.The festival, which runs until August 31 this year, includes as its high points Peter Steins staging of Wagners “Parsifal”， with Claudio Abbado directing the Gustav Mahler
12、 youth orchestra (管弦乐队). The concert programme includes American pianist Richard Goode，bass baritone Thomas Quash off and violinist Christian Tetzlaff. New to the programmes this year will be 25 late evening classical music concerts.Earlier this month, the Edinburgh Fringe Festival, the largest show
13、case in the world for performance art, officially got under way with theatre, dance, poetry and music presentations (演出)Many of the fringe artists, who can enter the fringe festival upon payment of a small fee, were inspired this year by the events of September 11.Thousands of people flock to Edinbu
14、rgh from around the world during the festival, which is over 50 years old. It aims to promote (促进) and encourage arts and to reflect international culture. It comprises (consists of) various dance, music, opera, and theatre presentations taking place across the city during the threeweek run.语篇解读：本文为
15、来自London的报道。报道了The Edinburgh Festival在the Scotland capital开幕，并介绍了本次节日的盛况、目的和意义。5When did the Edinburgh Festival begin?AAugust 10.BAugust 15.CAugust 31. DSeptember 11.解析：选A推理判断题。从第二段第一句“The festival, which runs until August 31 this year”及文章最后 一句“during the threeweek run”可推知此题答案为A。6What did the Edinbu
16、rgh Festival never have before?AYouth orchestras performances.BPoetry and music presentations.CLate evening classical music concerts.DAmerican pianists and violinists.解析：选C细节理解题。从第二段最后一句“New to the programmers this year will be 25 late evening classical music concerts.”可知此题答案为C。7The Edinburgh Festiv
17、al _.Ais the only festival of its kind in the worldBhas lasted over 50 yearsCbegan with a concert directed by Richard GoodeDis actually a dance festival解析：选B细节理解题。根据文章最后一段的第一句“. the festival, which is over 50 years old.”可知此题答案为B。8The Scottish people hold the Edinburgh Festival _.Ato attract people a
18、cross the world to their cityBto show their fringe arts onlyCto attract famous artists to their cityDto promote and encourage art development解析：选D细节理解题。根据文章最后一段第二句“It aims to promote (促进) and encourage arts and to reflect international culture.”可知此题答案为D。CThe other day, I read a news report that an a
19、thlete consumed steroids (类固醇) in order to perform better at a sports event. I was really surprised. To be honest, I really loved that athlete before the news report. But after I learned he consumed steroids, I no longer liked him.Athletes that are in sports should not be allowed to consume steroids
20、. Or if they are consuming steroids they should not be allowed to play sports. When athletes use steroids, they have the advantage of many things. For example, they have the advantage of doing better when doing their plays or when they are against their opponents (对手). Lets say that two athletes are
21、 competing, one does consume steroids and the other doesnt, who will win? It will more than likely be the athlete consuming steroids. This would be because steroids make people stronger and more energetic.Steroid use should be avoided not only because it gives disadvantage to other athletes but also
22、 because it destroys the human body. Consuming steroids does not greatly change your body immediately. It does make you look built and strong, but its damages to your body will appear gradually.In my opinion, steroids are not a good thing when it comes to sports. Steroids will not only be a disadvan
23、tage to those athletes who do not consume them but they will also have longterm negative effects on the human body. If an athlete was consuming steroids and had a great performance and later on the news found out that he was consuming steroids, it could affect the athletes career. Most of the fans w
24、ill think that the athlete has a bad reputation and the athlete can even get kicked off the team.语篇解读：本文为议论文。作者认为运动员不应该服用类固醇，因为这不但对别的运动员不公平，对服用者本人也有害。9What surprised the author?AThe athlete consumed steroids.BPeople stopped liking that athlete.CThe news report lied about the athlete.DThe athlete per
25、formed better than before.解析：选A细节理解题。由第一段“. I read a news report that an athlete consumed steroids (类固醇) in order to perform better at a sports event. I was really surprised.”可知，是那位运动员服用类固醇这件事让作者很惊讶。10According to the text, if an athlete consumes steroids, _.Ahe may look very strangeBit is unfair to
26、 his opponentsChe may perform worse than beforeDit is harmful to him in the short run解析：选B推理判断题。由第二段所举的例子可知，运动员服用类固醇后更易取胜，因为类固醇会让人更强壮、精力更充沛。因此这对他的对手而言是不公平的。11In the authors opinion, steroid use _.Aisnt always a bad thingBis popular among athletesCis supported by some fansDmay destroy the athletes ca
27、reer解析：选D细节理解题。由最后一段“. later on the news found out that he was consuming steroids, it could affect the athletes career.”可知应选D。12What is the text mainly about?AWhy some athletes consume steroids.BWhy athletes should not consume steroids.CWhy steroids are harmful to the human body.DWhy some athletes p
28、erform better than others.解析：选B主旨大意题。由文章内容可知，本文主要是围绕为什么运动员不应该服用类固醇展开的。.阅读七选五Its normal to wake briefly during the night. _1_ But if youre waking up during the night and having trouble falling back asleep, the following tips may help.Stay out of your head. The key to getting back to sleep is continui
29、ng to prepare your body for sleep, so remain in bed in a relaxed position. Hard as it may be, try not to stress over the fact that youre awake, because that very stress and anxiety encourage your body to stay awake. _2_3_ If you are finding it hard to fall back asleep, try a relaxation technique suc
30、h as visualization (想象), or deep breathing, which can be done without even getting out of bed. Remind yourself that although theyre not a replacement for sleep, rest and relaxation still help refresh your body.Do a quiet, nonstimulating activity. If youve been awake for more than 15 minutes, try get
31、ting out of bed and doing a quiet, nonstimulating activity, such as reading a book. Keep the lights dim so as not to think that its time to wake up. _4_ A light snack might relax you, but be careful not to eat so much that your body begins to expect a meal at that time of the day._5_ If you wake dur
32、ing the night feeling anxious about something, make a brief note of it on paper and delay worrying about it until the next day when you are fresh and it will be easier to resolve.AMake relaxation your goal, not sleep.BPut off worries and troubles.CUse a flashlight to go to the bathroom at night.DIn fact, a good sleeper wont even remember it.EAlso avoid screens of any kind computers, TVs, cellphones, iPads.FYoull be much more productive and creative after a good nights rest.GA good way to stay out of your head is to focus on the feeling in your body.答案：15DGAEB