1、第2-3课时ReadingTeaching Aims: l To learn more about advertisementsl To learn how to read a expository writing l To read the passage Advertisements and complete related answersl To improve their reading comprehension skill by fully participating in all activitiesTeaching Key Points & Teaching Difficult
2、ies:u How to improve their reading ability through teaching activitiesu How to let them gain some insight into advertisements and help them deal with advertisements in their daily lifeu The usages of some key words Teaching Procedure:Step One Leading-in T: Today we will go on to learn more about ads
3、 by reading a passage called Advertisements. Please look at the title and tell me: What might be talked about in the article? (This step is to help them predict the contents of the passage which is of great help to improving their reading comprehension ability)Step Two Reading Comprehension T: Now l
4、ets read the article to check whether your prediction is correct ot not. Go through the questions in part A first and then read the text silently to find the answers to the three questions:1) What do advertisements persuade people to do? 2) What does PSAs stand for?3) What do PSAs aim to do? (Remind
5、 students to use skimming and scanning skills to focus on and identify the information needed to answer these questions. Let them pay attention to the three subtitles in the passage which can help them find the information they want. ) Suggested Answers:1) They encourage people to buy a product serv
6、ice or believe in an idea.2) It stands for public service advertisements3) PSAs are meant to educate people about health, safety, or any other social issues.T: Now read the text more carefully and get the detailed information, then answer the five questions in C2 .Suggested Answers:1) Billboards, ne
7、wspapers, magazine, the Internet, radio and television are the most common places to find advertisements.2) The former is paid to promote a product or service while the latter is placed for free and intended to educate people.3) Because even if they dont lie, it doesnt mean they tell you the complet
8、e truth.4) China began the campaign in 1996.5) Because all the PSAs are meant to be helpful.T: Great! Now I think most of you have got a better understanding of the article. Next lets go on to do the True or False exercise in Part C1. Please go over the article again as quickly as possible to decide
9、 whether they are T or F according to the passage. Suggested Answers: 1. T 2. F 3. F 4. T 5. F 6. TStep Three Reading Strategy T: Now you have read the article twice. I think most of you have no difficulty in understanding it. Yet different types of passages require different reading strategy. The a
10、rticle we have learnt is an expository writing. Then: Do you know how to read an expository article? Ss: No. T: Ok. Please read the reading strategy on page 3 and try to answer the two questions:1) What is expository writing meant to do?2) What is its basic format? Possible Answers:1) It is meant to
11、 introduce you to basic information on a topic.2) It usually follows the basic format: introduction of subject, supporting details, conclusion.Step Four Post-reading Discussion T: Last but not least, work in pairs and discuss these questions with your partner. 1) What are the differences between com
12、mercial ads and public service ads?2) Do you think young people are easily persuaded into buying new products? Why or why not?3) What is the most impressive PSA you have ever seen? Why do you think it is impressive? Step Five Language Points1) do research on/into 做有关的研究2) share vt. 分享、分担；具有相同的（观点、想法
13、、经历等）share sth with sb 同某人分享某物share sth among/between 将某物平均分给 Tom _ a bedroom _ his twin brother. The mother was sharing a cake _ the children. Jim shares my opinions on human cloning.3) persuade vt. 劝说、说服persuade sb to do sth / persuade sb into doing sth说服了某人做某事persuade sb out of doing sht 说服了某人不做某
14、 I tried to persuade him _ (加入)us but failed.4) encourage vt. 鼓励、激励；促进、助长encourage sb to do sth 鼓励某人做某事encourage sb in 在方面鼓励某人；助长某人的Parents should not _ their children _ their laziness.5) serve vt. 为服务；接待、招待；伺候（吃饭）、端（菜）；供应（饭菜、酒水等）service n. 服务；帮助 at your service 听您吩咐、供你差遣或使用do sb a service 给某人帮忙 of
15、service 有用的；有帮助的 Serve the people heart and soul. _ First come, first _.The restaurant doesnt _ (提供) wine.6) believe sb 相信某人说的话 believe in 信仰；信任；相信的存在I dont _ him that God exists; I _ the truth. Many people _ aliens even if they cant give persuasive evidence.7) intend vt. 想要、打算、计划 intend to do sht 打
16、算做某事intend doing sth 打算做某事 intend sb to do sth 打算让某人做某事intend sth for 为准备某物 sth be intended for 某物是为准备的 be intended to do 是用来做The government has intended to reduce the prices of houses. _I _ the gift _ Tom on his birthday.The book _ children.8) comment n. 评论、意见、评价 vt./vi 评论 make a comment/comments o
17、n 对评论/评头论足 no comment 无可奉告 comment on 对评论/评头论足It is impolite to _ others behind their back.9) lead to 通向；导致 lead a happy/plain/hard life 过着的生活 lead sb to 领某人去（某地） lead sb to do sth 带领某人做某事这条路一直通向湖边。_10) deal with 对付；和打交道；处理；涉及（多和How连用） do with 对付/处置；与相处；忍受（多和What连用） Could you tell me_ to deal with the problem?I dont know _ to do with the problem.Step Six Homeworkto complete the remaining exercises on page 4 and 5.to do parts A1 and A2 on page 90 in workbook
