1、The Fourth PeriodTeaching Aims:1.Learn and master the following:(1)words:attach,discount,bargain,bonus(2)phrases:differ from,attach.to,start with,with the purpose of,make sense,think twice2.Train the students integrating skills,especially writing skill.Teaching Important Points:1.Master the useful p
2、hrases in this unit.2.Learn to write an advertisement.Teaching Difficult Points:1.How to help the students understand the passage better.2.How to help the students finish the task of writing.Teaching Methods:1.Revision to consolidate what weve learnt in this unit.2.Question-and-answer activity to he
3、lp the students understand the passage better.3.Individual,pair or group work to make every student work in class.Teaching Aids:1.the multimedia2.the blackboardTeaching Procedures:Step GreetingsGreet the whole class as usual.Step RevisionT:Yesterday we reviewed the Object Complement.Do you remember
4、what can be used as the object complement in a sentence?Ss:Yes.T:OK.Wang Ping,can you tell me what they are?S:The infinitive,the v.-ing form,the past participle,the noun,the adjective,the adverb,the prep.-phrase.T:Well done!Now lets translate some sentences to consolidate the Object Complement.Look
5、at the screen.(Show the following on the screen.)Read and translate the following sentences into Chinese,paying attention to the underlined parts.1.I didnt expect the result to be so good.2.He advised us to admit our mistakes if we have made any.3.The boss made the workers work round the clock.4.The
6、 water keeps the wheels running without stop.In this way the electri-city is produced.5.The man intended to make the bear out of the cave.6.He was so angry that he called me all kinds of names.7.Do you like your coffee black or white?8.His speech left the president in a very difficult position. (Tea
7、cher asks some students to translate the sentences.One student,one sentence.)Suggested answers:1.我没料到结果会如此好。2.他建议我们如果犯了错误就要敢于承认。3.老板使工人们一刻不停地工作。4.水带动轮子不停地转动，电就是这样发出来的。5.那个人企图使熊从洞里钻出来。6.他非常生气对地我破口大骂。7.你喜欢喝加了牛奶还是不加牛奶的咖啡？8.他的发言使总经理处于困难的境地。T:Well done.So much for revision.Step ReadingT:In the second per
8、iod,we talked about advertising.We know that advertisements have many advantages.A good advertisement can increase product sales.And the right word in the world of advertising plays an important role in product sales.Today were going to read a passageWords that sell.It will tell us the influence of
9、the words to products.Before reading,lets learn the new words first.(Teacher deals with the new words.)T:OK.Now please open your books at Page 44.Read the passage as quickly as possible and then find the answers to the questions on the screen.(Show the questions on the screen.)1.How does the languag
10、e used in ads differ from ordinary language?2.How do companies choose names from their products?3.Why do people need advertisements?4.What are the advantages and disadvantages of using a story as an advertisement?5.What is strange about the phrases“a free gift” and “an added bonus”? (Teacher gives t
11、he students five minutes to read the passage.After that,teacher says the following.)T:Now,time is up.Look at the questions on the screen.Whod like to answer the first question?S1:Ill try.Ad-makers choose words and brand names very carefully in order to creat a positive image of the product they are
12、promoting.A good ad often uses words to which people attach positive meanings.T:Is what he said right?Ss:Yes.T:Now look at the second question.Li Hong,you try,please.S2:The company will choose the words which can tell the consumer about the advantages of the product or company,as their names.Some co
13、mpanies prefer a well-known word,while others choose names from old stories or legends.There are also companies that invent new words for their brand or product name.T:Right.What about the third question?S3:People read advertisements partly for information and partly because they are interesting.T:G
14、ood.The fourth question.Any volunteer?Yeah.Guo Li.S4:A story,which is used as an ad can attract peoples attention and be very interesting.However,there is a danger in this.Its possible that the reader or viewer will remember the advertisement but not the name of the product.T:Right.Now look at the l
15、ast question.S5:We should think twice when we are offered a “free gift”or an“added bonus”.The strange words want to pull us into a store,even if we really do not need to buy anything on sale.T:Right.Your comprehension is right.Maybe you find some expressions difficult to understand.Look at the scree
16、n.Ill explain them to you.Please listen carefully.(Show the following on the screen.)1.differ from:not be the samee.g.Chinese differs from English in pronunciation.2.attach.to:connect.with.e.g.Do you attach any importance to what she said?3.start with:begin withe.g.The concert started with the natio
17、nal Anthem.4.with the purpose of:in order toe.g.He studies very hard with the purpose of catching up with the others.5.make sense:have an understanding meaninge.g.What you say makes no sense.6.think twice:think carefullye.g.You should think twice about employing someone youve never met.(Explain the
18、notes to the students and write the following on the blackboard:differ from,attach.to.,start with,with the purpose of,make sense,think twice.)Step Reading and DiscussionT:Now lets listen to the tape carefully.You can read it when I play it the second time.Pay more attention to your pronunciation.Are
19、 you ready?Ss:Yes.T:OK.Lets begin.(Play the tape twice for the students to listen to and repeat.After listening to the tape,the students are allowed to read the passage aloud for a while.)T:OK.Now stop here.Lets have a discussion.Try to think of a list of products and company names.Work in pairs.Dis
20、cuss why the names were chosen.Are you clear?Ss:Yes.(Three minutes later,ask some students to report the result of the discussion.)Step WritingT:Well,up to now,weve read a lot about advertisements.Which words and expressions in this unit help you to talk about advertisements?Prepare for a while.Then
21、 Ill collect them from you.(A moment later,collect the words and write them down on the blackboard.)(Bb:advertise,advertiser,brand,illegal,promotion,slogan,discount,attractive,colorful)T:Well.We have learnt some words to talk about advertisements.Now suppose you are working for an advertisement comp
22、any and you have been asked to create a name,an ad and a slogan for a new product.First you should choose a type of product and use what you have learnt in this unit to write a good ad for it.Your ad should contain information about the product,what it can be used for and why people should buy it.Wh
23、ats more,you should provide pictures.Are you clear?Ss:Yes.(Give the students enough time to prepare for their ads.After that,let the students show their ads to the class.)T:OK.Now please show your ads to the class and see if your classmates like and want to buy your product.(Give the students a few
24、minutes to finish the task.)T:All your ads are excellent and interesting.Lets choose three best ads and stick them on the wall after class.A sample advertisement.Eyes look their best when the skin around them is firm and smoothunworried by lines.Used regularly,Daily Eye Benefits firms eye skin.Helps
25、 iron out lines.Moisturizes.Is invisible on.Wont slip into eyes.Wont upset eye make up.Daily Eye Benefits serves this thin skin all the nourishment it wants.For eyes,its a feast.Slogan:Make you younger forever!Step Summary and HomeworkT:In this class,weve not only read a passage about words in the w
26、orld of advertising,but also learnt to write an ad.Whats more,weve also learnt some useful phrases.After class,please review what we have learnt in this unit and collect more ads after class.Thats all for today.Step The Design of the Writing on the BlackboardUnit 5Getting the messageThe Fourth PeriodPhrases:differ from attach.to.start withwith the purpose ofmake sensethink twiceWords about advertisements:advertisebranddiscountadvertiserillegalattractivepromotionslogancolorful.Step Record after Teaching_