1、Module 4Unit 1Advertising课文与语法填空根据课文内容,在空白处填入1个适当的单词或括号内单词的正确形式。Advertisements,which often use words and pictures to persuade people into1(buy)a product or service,or believing in an idea,play2important part in our lives. There are two main types of advertisements. One is called commercial advertise
2、ments,which someone has paid for to advertise a product or3(serve). But they dont tell4(custom)the complete truth.The other one is called PSAs,5use attractive and clever language, but they are made6(serve)the public. They aim7(teach)us and help us lead better lives. There are even PSAs to teach us8t
3、o live healthy lives. Our government has been using them to educate people for many years.In my opinion,when9comes to advertisements,we must all use our10(intelligent)and not be a slave to them.1.2.3.4.5.6.7.8.9.10.答案1.buying考查非谓语动词。介词into后面接v.-ing形式。persuade sb. into doing sth.“说服某人做某事”。2.an考查冠词。pl
4、ay an important part in.“在中起重要作用”。3.service考查词性转换。和前面的product并列,or后面应该接名词。为产品或服务登广告。4.customers考查名词的数。此处是泛指“顾客们”。5.which考查非限制性定语从句。关系代词which指代的是前文的PSAs,且在从句中作主语。6.to serve考查动词不定式。不定式作主语补足语。7.to teach考查动词不定式。本句中的不定式作宾语。aim to do sth.力求做某事。8.how考查“疑问词+不定式”作宾语。教我们怎样过健康的生活。9.it考查固定短语。when it comes to.“当
5、谈及;当说到”。10.intelligence考查词性转换。此处应该是名词“智力”。课文与短文改错根据课文内容,对下面材料进行修改。文中共有10处语言错误,每句中最多有两处。错误为单词的多词、少词或错词。The target audience is high-school teenagers. Our main aim is discourage young people from smoke. Our research shows that young people care for their health and future. We will educate them about th
6、e bad physically effects of smoking and what smoking affects those people around them. We will explain all the advantage of not smoking, such as saving money can then be spent on other things. Our interviews also indicate that young people are concerning about what is cool and what their friends lik
7、e. We will show how smoking is not cool and attractive, because it makes people smell terribly, and gives them bad teeth, skin and fingernails. 答案The target audience is high-school teenagers. Our main aim is to discourage young people from smokesmoking. Our research shows that young people care fora
8、bout their health and future. We will educate them about the bad physicallyphysical effects of smoking and whathow smoking affects those people around them. We will explain all the advantageadvantages of not smoking, such as saving money that/which can then be spent on other things. Our interviews a
9、lso indicate that young people are concerningconcerned about what is cool and what their friends like. We will show how smoking is not cool andor attractive, because it makes people smell terriblyterrible, and gives them bad teeth, skin and fingernails. 1.is后加to考查非谓语动词。由上下文可以得知是动词不定式作表语。2.smokesmoki
10、ng考查非谓语动词。介词后面要用动名词形式。3.forabout考查动词短语的搭配。care for“照顾;喜欢”;care about“担心,关心”,由上下文可以推知用介词about。4.physicallyphysical考查形容词的用法。形容词修饰名词。5.whathow考查宾语从句。分析句子结构可知,宾语从句中缺少方式状语,所以what改为how。6.advantageadvantages考查名词的数。由上文的all可以推断是用可数名词的复数形式。7.money后加that/which考查定语从句。先行词是money,且在从句中作主语,不能省略关系代词that/which。8.conc
11、erningconcerned考查固定短语搭配。本短语是be concerned about“对感到担忧”,concerning是介词,表示“关于”。9.andor考查并列连词的用法。上下文显示应该是“或者”。10.terriblyterrible考查形容词的用法。上文的smell是连系动词,故后面用形容词作表语。话题知识与写作用本单元所学词汇和句式结构翻译句子。1.现如今,广告业发展得很快。(advertising) 2.广告的目的是说服你购买某些东西或接受某种服务。(be meant to) 3.广告为我们提供很多有用的生活方面的信息。(provide.with.) 4.一些精心设计的广告
12、有吸引人的画面,所以很受消费者的欢迎。(appeal to) 5.你应该小心,不要买一些过时的便宜货。(bargain) 6.一些不诚实的广告的目的是骗取顾客的钱财。(advertisement; cheat) 【联句成篇】把以上句子联成短文,要求衔接连贯、过渡自然。 答案1.Nowadays,advertising is developing fast.2.It is meant to persuade you to purchase something or accept some service.3.Advertisements can provide us with much usef
13、ul information about our life.4.Some well-designed advertisements appeal to people with their attractive pictures,thus making them popular with consumers.5.You should be careful not to buy some out-of-date bargains.6.The aim of some dishonest advertisements is to cheat the customers out of their mon
14、ey.【参考范文】Nowadays,advertising is developing fast and it is meant to persuade you to purchase something or accept some service.Advertisements can provide us with much useful information about our life,of which some well-designed advertisements appeal to people with their attractive pictures,thus maki
15、ng them popular with consumers.You should be careful not to buy some out-of-date bargains.Because the aim of some dishonest advertisements is to cheat the customers out of their money.单元词汇拓展速记单词积累1.“建议”高频词小结advise 建议;忠告suggest 建议,提议recommend 建议;推荐propose 建议,提议2.“欺骗”法多多fool vt. 欺骗,愚弄cheat vt. 欺骗,作弊de
16、ceive vt. 欺骗,行骗3.后缀“-wide”表示“遍及”nationwide 全国范围的countrywide 全国范围的worldwide 全球范围的4.“引人注目的,吸引人的”高频词appealing 吸引人的attractive 吸引人的charming 迷人的,可爱的eye-catching 引人注目的absorbing 吸引人的fascinating 吸引人的5.“傻的”高频词foolish 傻的,愚蠢的silly 愚蠢的stupid 愚蠢的,笨的dull 呆滞的,迟钝的短语积累1.“v.+in”短语集锦believe in 相信put in 插入,放入bring in 引入
17、,采用;使挣到let in 让进入give in 让步,屈服2.“v.+for”短语大团圆leave for 动身去head for 前往fall for 上的当pay for 付款seek for 寻找search for 寻找,搜寻stand for 代表3.“v.+sb. into doing sth.”结构集合cheat/trick/fool sb. into doing sth. 欺骗某人做某事argue/talk/persuade sb. into doing sth. 说服某人做某事force sb. into doing sth. 迫使某人做某事terrify sb. into doing sth. 威胁某人做某事frighten sb. into doing sth. 吓唬某人做某事panic sb. into doing sth. 使某人恐慌做某事 4.如何“劝”说某人做某事urge sb. to do sth. 力劝某人做某事persuade sb. to do sth. 说服某人做某事advise sb. to do sth. 建议某人做某事encourage sb. to do sth. 鼓励某人做某事5.快速“作出反应”react to 对作出反应respond to 响应,回应reply to 回答,答复make a response to 作出反应