1、Unit 1 Advertising 课时作业(二)总分 100分 时间 45 分钟 成绩评定 _预习作业 I. 请选出与图片相对应的广告语。(每题5分，共20分) A 下面是一些世界知名品牌的广告图片以经典的英文广告语1. Good to the last drop. (麦斯威尔咖啡)2. The taste is great. (雀巢咖啡)3. Obey your thirst. (雪碧)4.The choice of a new generation. (百事可乐)5. Just do it. (耐尔运动鞋)6. Impossible made possible. (佳能打印机)7. L
2、ets make things better. (飞利浦电子)8. Feel the new space. (三星电子)9. Intelligence everywhere. (摩托罗拉手机)10. Connecting people. (诺基亚手机)_ _ _课堂作业 II. 根据课文内容，判断正误：（每题2分，共20分）A 1. Advertising is to encourage people to buy a product or service or believe in an idea.2. Ads are often commonly found in newspapers,
3、radio, television and so on.3. Commercial ads and PSAs are only types of ads.4. All advertisements tell the complete truth. 5. So far China hasnt made laws to protect people from advertisements that lie or try to make people believe untrue claims about products or services.6. PSAs and commercial ads
4、 use some of the same methods.7. All ads dont play tricks on us. 8. Commercial ads can often give us valuable information about how to live our lives.9. The slogan “Project Hopeschooling every child” is one example of a PSA. 10. According to the article, we should learn to be smart about advertiseme
5、nts.III. 根据首字母或中文提示补全单词：（每题2分，共20分）1. A These men had no c_ with the people.2. A The race was so close that everyone was holding his b_ at the finish.3. B I have no i_ of visiting you, for I have been busy these days. 4. A This is not the o_ picture, but just a copy of it.5. A He fought in the North
6、 African c_ during the last war.6. A I tried to _(说服) him out of his foolish plans.7. A She passed away, but her _ (形象) is still fresh in my mind.8. B His company are _ (推销) their new sort of toothbrush on television.9. A The book completely destroyed his _ (创造) ability. 10. A We need a advertising
7、_ (标语) for the new product.创新作业 IV. 翻译下列句子：(每题4分，共20分)1. B楼上的那间屋子打算给孩子们用作图书室的。（be intended as）_2. A我的伦敦之行是与工作有关系的。 (in connection with)_3. B你该问问我对这种想法为什么感到失望。 (be meant to)_4. B推销员说这辆车状况良好，而我那么傻竟然信以为真。 (fall for)_5. A即使你不成功，我也会站在你的一边。 (even if)_课外作业 V. 阅读理解： （每题5分，共20分） People who travel a lot fly w
8、ith Bel Air, because they know they will get what they want. They want to go quickly and safely across the country, across the sea or right across the world, and they know Bel Air will take them where they want to go. Bel Air flies all the newest and fastest planes to more towns and cities in more c
9、ountries of the world than any other airlines. Do you want to go to Paris, Washington or Tokyo? Bel Air will take you there, at all time of the day or night, right through the week. But Bel Air flies not only to the big cities in rich countries we fly two or three times a week to towns and cities in
10、 the very heart of Asia, Africa and South America. People who travel a lot fly with Bel Air because they know they will leave on time and arrive on time. They know the food they will receive and the films they will watch will be of the best. Wherever you want to travel or whatever your travel requir
11、ements, our extensive (广大的；广阔的) links within the travel industry enable us to offer you excellent online prices. All tickets can be booked online with immediate confirmation (证实) at discount online prices. Bel Air is second to none. When you fly, fly with Bel Air.1. B Bel Air says that experienced t
12、ravelers choose to fly with it because _.A. it offers the best service a passenger would expect forB. its planes fly to distant placesC. it has more new planes than other airlinesD. its passengers can watch good films on its plane2. A How often does Bel Air fly to big cities like Paris?A. Every day
13、except Sunday. B. Two or three times a week.C. Every day of the week. D. Any time at weekend.3. B What does the underlined sentence “Bel Air is second to none.” mean?A. Bel Air is one of the best two airlines. B. Only one airline is better than Bel AirC. No other airline is better than Bel Air. D. B
14、el Air is among the best airlines4. A The text was written _.A. to give people information about airlinesB. to persuade people to fly with Bel AirC. to tell people about airline serviceD. to show people the fastest way of traveling答案I. - 9 ; - 6 ; - 5 ; -3II. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. III. 1. c
15、onnection 2. breath 3. intention 4. original 5. campaign 6. persuade 7. image8. promoting 9. creative 10. sloganIV. 1. The room upstairs was intended as a library for children. 2. My journey to London is in connection with my work.3. You were meant to ask why I was disappointed at the idea.4. The sa
16、lesman said the car was in good condition and I was foolish enough to fall for it.5. I will stand by you even if you dont succeed.V. 1. A 综合推断题。 BCD知识文中提到的原因之一，而A项是总述，即Bel Air 的一流服务才是乘客选择的主要原因。2. C 细节理解题。 第三段中的第二句话 “ at all time of the day or night, right through the week”可知每天都有飞往大城市的航班。3. C 句意理解题。 “Bel Air is second to none.” 从字面意义来看 “second to none” 即“首屈一指”，商家做广告时总是宣称自己的商品或服务是最好的，因此最后选择C项。4. B 综合推理题。 广告的真正目的是赢利，本文当然是说服乘客乘坐Bel Air的飞机。