1、第四课时Word PowerTeaching Aims:l To review the word formation and learn more common suffixesl To expand their vocabulary about sales and marketingl To complete the exercises designed to reinforce the words to be learnt in the word powderl To help them grasp the rules of word formation and learn how to
2、apply them in English learningTeaching Difficulties & Key points: How to make use of word formation to enlarge their vocabulary and improve their reading ability How to make the students to realize the rules of word formation and use it to understand and remember new words The usage of some wordsTea
3、ching procedure:Step One Brainstorming Have Ss read the dialogue on P6. Ask them to find all the adjectives in the dialogue and identify the ones created by adding suffixesRoot WordsAdding letterscommerce commercialattract attraciveexcite excitingStep Two Using Suffixes There are some other ways to
4、form adjectives from nouns and verbs. Go through the table and discuss it with your partner to answer the two question below the table.Noun +y +ly +ic +al +ous +fullhealth healthyweek weeklyhero heroicorigin originaldanger dangeroushelp helpfulVerb +ed +ing +iveamaze amazingexcite excitingattract at
5、tractiveCan we always add a suffix to a word directly?Does the meaning of the created word have anything to with that of the root word? Read the advertisement and fill in the blanks with the adjectives by adding the correctsuffixes to the words in brackets.Suggested Answers:1.lovely 2.attractive, 3.
6、boring, 4.energetic, 5. friendly,6.enjoyable 7.wealthy 8.lucky 9.fantastic Step Three Vocabulary ExtensionCompanies are trying to sell, the basic rules of sales and marketing are always the same. Now Mr. Carter is talking with Ms Jones about the sales and marketing of a new product. Use the words or
7、 phrases in blue from the above to finish the dialogue. Remember each word should be used only once.(Encourage them to finish Part B individually and then check the answers) Suggested Answers:(1) market share (2) sales figures (3) consumers(4) market research (5) sales & marketing department (6) sales targets (If possible, let them practice the dialogue in pairs and later on act it out in roles.) Step Four Homeworkto go over what youve learnt in this lessonto preview the next part Grammar and Usage
