1、模块四 Unit 1 Advertising一.词形转换1. advertise-advertising-advertisement2. shine-shiny3. persuade-persuasion-persuasive4. mean-meant-meant5. innocent-innocence6. breath-breathe (注意音标)7. fool-foolish8. pleased-pleasure-pleasant9. mental-mentally-physically10. trick-tricky机警的，狡猾的11. benefit-beneficial12. pr
2、omote-promotion13. intelligence-intelligent14. comprehension-comprehend15. amazed-amaze-amazing-amazement 16. senior-junior17. multiply-multiplied18. youth-youthful-young19. determine-determined-determination20. shock-shocking-shocked21. analysis-analyze/analyse22. appeal-appealing23. react-reaction
3、24. personally-personal-person25. poison-poisonous26. urge(v./n.)-urgent(a.)-urgency(n.)27. sell-sale(n.)28. increase-decrease29. maximum-minimum30.fame(n.)-famous31. fantasy-fantastic32. believe-unbelievable33. reason-unreasonable34. hero-heroic二.重点短语、句式1. tell the complete truth 说出全部的真相2. do some/
4、a little research on advertisements; do some/a little analysis 3. persuade sb. to do sth.=convince sb. to do sth. 说服 区分：try to persuade sb. to do persuade sb. into doing sth. persuade sb. of sth. 使.相信 =convince sb. of sth.4. be run for free (free of charge) 被免费投放5. mean to do 打算.mean doing意味着 had me
5、ant to do/mean to have done本打算做某事 I didnt mean it./ I didnt mean to hurt you. 并不是有意的。 What do you mean by doing sth? Sth. be meant/intended to do 目的是，旨在（be designed to do） Sth. be meant/intended for 专为.而设计的 （be designed for.）6. be skillful (skilful)/skilled at sth./doing sth.擅长.; 在.熟练7. be innocent
6、of the crime没有犯罪 be innocent of English culture不了解英国文化8. fool/trick/cheat sb. into doing.欺骗 fool/trick/cheat sb. out of sth.骗走某人某物 make a fool of sb. 愚弄 play tricks on sb.欺骗，捉弄9. cure sb. of sth. 治愈；纠正 e.g. cure you of your being lazy a cure for cancer Prevention is better than cure. 预防胜于治疗。10. be p
7、leased/satisfied with the nice comment对.满意11. make a comment on sth.=comment on sth.评论12. make a mental connection with sth. 展开心理联想13. fall for sb./sth. 上.的当；爱上. e.g. fall for the trick/fall for the girl at first sight14. aim to do/aim at doing目的是 be aimed at sb./doing 目的是，旨在,针对. a program aimed at
8、teenagers 15. the ads dealing with/ about/ concerning widespread social concerns 涉及到人们普遍关注的社会问题的广告16. benefit the public使公众收益benefit much/a lot from.从。中受益 be of benefit to.=be beneficial to.（to是介词）有益于17. when it comes to.当谈到，当提及 （介词）18. be a slave to sb./sth. 成为.的奴隶19. promote sb. from a worker to a
9、 manager 提拔 promote products 推广产品 promote the development of . 推动、促进.的发展20. consult sb. about sth. 就某事咨询某人 consult with sb. about/on sth. 与某人商量某事 查词典： refer to/consult the dictionary; look sth.up in the dictionary21. have no comprehension that. （不了解，不理解）e.g. Most politicians have no real comprehensi
10、on of what it is like to be poor.对贫穷并未真正了解beyond (sbs) comprehension 不能理解，无法理解22. dresses of various styles are on sale now.23. present the result to the head of the company 把.呈交给24. The company can then choose the right product to produce, the one that is expected to be most popular with consumers.
11、25. Also important are the sales targets. 倒装26. check the progress of their product/check ones e-mail/check ones homework pay by check/cheque用支票支付 check in(在旅馆、机场、大会等处)办理登记手续 check-in (n.)签到，登记手续 check out 结帐离开；计价收款 check-out (n.) 结帐，付款处27. be amazed by/at his unique way of thinking and skillful wri
12、ting28. recommend a book to the head librarian 推荐 It is recommended that sb. ( should) do. 建议29. be senior to sb. by two years-be two years senior to sb.30. We must not give up in the face of pressure.31. 表示数据、描述： a：表增加 an increase of 40%; rise/grow/increase/go up to/by 40% 增加到/了. b: 表减少 a decrease
13、of .; fall/drop/decrease to/by 40% 降了/到. drop to the lowest level/point32. a wide range of.大范围的，许多不同的 range between A and B; range from A to B 在A和B之间变动33. multiply your efforts/multiply the risk of heart attack 使加倍； A multiplied by B equals C 乘34. affect every aspect of our lives影响生活的各个方面35. be opti
14、mistic about our ad campaign 对我们的广告宣传乐观36. Think twice before doing sth. Think before you leap. 三思而后行37. Have you regretted not having recorded those important moments?38. What a bargain! 真便宜！ Its a bargain. 就这么说定了。(Its a deal!) bargain with sb. About/over/for sth.与某人讨价还价39. take ones/a fancy to sth
15、. 喜欢上，看上. sth. take ones fancy引起某人的兴趣40. be tired of/be bored with wearing the same jeans every day41. reach a certain audience (make the audience see sth, hear sth., know sth, etc.) The news reached me last night. 我昨晚得知了这个消息。42. have.in mind 想到，考虑 Who do you have in mind for the position?你认为谁适合这个工作
16、？43. determine to do-decide to do be determined to do下定决心做某事 He left the hometown, determined never to come back.44. set a target 确定一个目标 achieve ones target实现目标 hit/miss the target 射中/脱靶 be targeted at 目的是，旨在 a book targeted at teenagers45. appeal to a wide range of audience吸引(迎合)许多观众 appeal to the
17、public not to panic/appeal to the government to take measures 呼吁，恳求 a film appealing to both men and women a soft appealing expression on ones face温柔恳求的表情46. What aspects of this problem would they care about or be concerned with? 关注、感兴趣47. get ones meaning/idea/thought across (to sb).把意思/想法传达给某人 st
18、h get across 无被动48. Every packet of cigarettes contains poisonous chemicals that can result in lung cancer and heart disease.49. cause great damage to the welfare of the people损害人民福利50. depend heavily/largely on foreign aid 主要依靠外国援助51. discourage people from smoking 劝阻人们吸烟，打消人们吸烟的念头52. the advantage
19、 of not smoking 不吸烟的优点53. urge sb. to do sth./urge sb. into doing. 敦促，力劝 (ad. urgent; n. urge, urgency)urge that sb. (should) do.have an urge to do sth.有做某事的冲动54. publish an article informing students about/of the dangers of smoking55. put up large posters with our logo and slogan张贴海报56. We want to shock people into realizing that many smokers die all too soon from illness and diseases related to smoking.shock sb. into doing sth.让某人震惊而做某事to ones shock让某人震惊的是 in shock震惊地 be shocked at/by.对.震惊